SC announces a significant mission to become the number one real estate organization to work for, with the policy of “Good Balance, Good Society, and Good Future” for everyone in the organization. Under the vision of CEO Nattapong Kunakornwong, who believes that every employee is the heart of driving the business, teamwork is emphasized in a community style under the #SCskydive culture that encourages employees to speak up, take action, and collaborate freely in a space of trust and friendliness.

‘Inside SC - Freedom to Be Best’ for Optimal Performance in Your Own Style

is a collaboration between the Human Resources team and the Corporate Communications team to create engaging and enjoyable Employer Branding, led by Sirikul Kriangkrai, Chief People Officer, and Chomchada Kuladilok, Head of Corporate Brand at SC Asset Corporation Public Company Limited. Sirikul revealed that “the company has adapted to the rapidly changing world and has emerged from the COVID situation strongly and safely, thanks to our focus on equally caring for our most important resource: over 1,000 employees. We work under the #SCskydive culture that embodies the power of collaboration and serves as a framework for business development through the 4Cs.

1. Care: Caring for customers and understanding their needs.

2. Courage: Being bold in thinking, speaking, and doing, and presenting new ideas.

3. Collaboration: Working across departments and companies towards common goals.

4. Continuous Improvement: Learning new things and developing continuously.

For the Employer Branding communication campaign, it was creatively developed by the brand team led by Chomchada Kuladilok, Head of Corporate Brand, in collaboration with the Human Resources department through workshops and focus groups involving employees at all levels, including young students. They found that what they seek in their work lives is the freedom to be their best selves, both professionally and personally, which aligns with the organization’s commitment to providing ‘Freedom to Be Best’—to ‘perform well in your own style’ under the ‘Inside SC’ brand, delivering the 3 Good Programs: Good Balance, Good Society, and Good Future to invite talented individuals from every generation to join the organization.

 

Good Balance

From the philosophy of For Good Mornings, creating homes for customers to have good mornings every day, the same applies to employees, ensuring everyone has a good morning, happiness, and energy to deliver good things to customers. The company provides a good working environment, offering various benefits designed to care for physical health, mental health, financial health, and the health of employees’ families.

At SC, we have a “flexible” working style and benefits to enable employees to work efficiently, such as:

Office employees can work from anywhere two days a week (Monday and Friday) and can work from any location.

Project employees have the freedom to allocate their time according to the nature of their work while still being able to fully serve customers.

Additional benefits in the form of Flexi-Benefits allow employees to allocate benefits according to their individual lifestyles.

Good Society

A society of care, consideration, and equality for everyone, such as:

Equal healthcare benefits for both employees and executives.

Equal marriage benefits, open to all genders and ages, including benefits for singles.

Providing common areas such as Social Clubs, Canteens, or Co.Labs that enhance creativity and foster good relationships among people in the organization.

 

Good Future

This aligns with the organizational culture of ‘Continuous Improvement: Learning new things and developing continuously.’ SC Asset emphasizes and supports all employees to learn Upskill and Reskill through participation in courses and study trips both domestically and internationally.

Due to the employee care policy arising from listening to employee feedback, SC Asset has been ranked among the top 50 dream companies that young people want to work for (Top 50 Companies in Thailand 2022) according to a survey by WorkVenture, a consultant and leader in employer branding for leading organizations in Thailand.

We remain committed to continuing to develop our support for employees to work freely within the organizational culture where everyone can “perform well in their own style,” aiming to be the number one real estate company to work for.

“The mission of building a strong brand, aside from communicating about high-standard quality products and services, is also about creating engaging and enjoyable Employer Branding. Therefore, the launch of ‘Inside SC - Freedom to Be Best’ for optimal performance in your own style is an opportunity for talented individuals from every generation to learn important tips and insights for stepping into the future of work in the most straightforward and clear manner.”

 

Stay tuned for stories from ‘Inside SC - Freedom to Be Best’ for optimal performance in your own style.

Available at https://m.scasset.com/8OOS