Regent Group Launches 'Regent Home Wutthakat' Defying Economic Downturn with a Fixed Price of 1.2 Million Baht This May
'Regent Green Power', the market leader in affordable condominiums, remains unfazed by the economic downturn caused by the COVID-19 crisis. The company kicked off the Year of the Tiger by launching 'Regent Home Bangna', valued at over 6 billion baht, which received an unexpectedly strong response, achieving over 70% sales within just two months of the pre-sale. This May, they are set to unveil a new project, 'Regent Home Wutthakat', located just 180 meters from Wutthakat BTS station, featuring 1-bedroom units of 26 square meters, all priced at 1.2 million baht.

Ms. Paratana Yuphakdee, Deputy CEO and CFO of Regent Green Power Co., Ltd., revealed that earlier this year, the company launched a new condominium project, 'Regent Home Bangna', a 32-story high-rise building comprising 4 buildings with a total of 5,000 units, each 1-bedroom unit measuring 28 square meters and valued at over 6 billion baht. The project attracted interest from both end-users and investors, with over 60-70% of units booked within just two months, exceeding the company's expectations and countering the ongoing economic slump from the COVID-19 pandemic and the declining condominium market over the past 2-3 years.

Therefore, this May, the company plans to launch another new condominium project, 'Regent Home Wutthakat', valued at over 3.7 billion baht, which will feature two high-rise buildings, one 37 stories tall with 1,933 units and another 38 stories with 1,165 units, totaling 3,098 units and 18 retail units. All units will be sold at a fixed price of 1.2 million baht, averaging over 46,000 baht per square meter. Each unit is designed as a 1-bedroom with a usable area of 26 square meters.
The project is located on Wutthakat Road, just 180 meters from Wutthakat BTS station, allowing for a 15-minute commute to Silom and Sathorn, the CBD area, which is home to many leading companies. Additionally, there are several prestigious educational institutions nearby, making the project an excellent fit for urban dwellers with busy lifestyles. It is also close to Talat Phlu Market and The Mall Tha Phra, with convenient access to the MRT Blue Line at Bang Wa station and the Gold Line at Krung Thon Buri station. Furthermore, the location offers easy access to the city via Wutthakat Road, connecting to Ratchaphruek, Kalapapruek, Kanchanaphisek, and Phetkasem roads. The project's amenities include a garden jogging track for nature-friendly exercise, a fully equipped Energetic Fitness center, an Infinity Edge Pool, a co-working space for work and relaxation, and a meeting room. Interested parties can inquire at 02-4655477-8 or register at www.rgp.co.th.
“As the second generation of the Regent Group, managing alongside my father, 'Nirat Yuphakdee', who pioneered the BOI condominium market for over 30 years under the 'Regent Home' brand, we have adapted the design and functionality of the units to better meet the needs of the new generation of customers. This includes increasing the usable area of common spaces, such as co-working spaces to accommodate clients working from home, as well as enhancing the garden areas and jogging tracks. We also selected OTS elevators or equivalent brands, and the bathroom fixtures are from Hafele,” she added.
Regarding the strengths that have led to the positive reception of 'Regent Home' condominiums, Ms. Paratana stated that the units are affordably priced. When comparing the price per square meter with other projects in the same vicinity, they offer great value. The monthly mortgage payments are comparable to rental prices for apartments, averaging around 5,000-6,000 baht. All units are sold at the same price of 1.2 million baht, making it easy for buyers with low to moderate incomes, particularly those starting their careers or forming new families, to reserve and finance their purchases. Additionally, for those looking for ways to save money, investing in a condominium is another option to grow their funds and beat inflation, with a rental yield of approximately 6-7%, providing an alternative to traditional bank savings.
Moreover, the location of the Regent Home project will be in a community area along the BTS route within a 500-meter radius, helping to save on commuting costs. For instance, the Regent Home Bangna project is located on Sapphaphut Road, a prime area connecting to Sukhumvit Road and Bangna-Trad Road, with access to job opportunities, residential areas, educational institutions, and close to expressway entrances and the Green Line BTS extension from On Nut to Bearing, facilitating easy travel to the city center.
Mr. Nirat Yuphakdee, CEO of Regent Green Power Co., Ltd., added that over the past two years, the condominium market has been significantly affected by the COVID-19 pandemic, resulting in approximately 40,000-50,000 unsold units in the Bangkok market. The remaining units are priced relatively high, making it difficult for new graduates and young buyers to purchase. This presents an opportunity for Regent Group to develop BOI condominiums priced at no more than 1.2 million baht per unit, effectively meeting the needs of this customer segment.
Additionally, there is a group of parents looking to purchase housing for their children starting their new jobs, which accounts for about 20% of the project's customers, as approximately 100,000 new graduates enter the workforce in Bangkok each year. This also includes retired civil servants who invest in condominiums instead of depositing their savings in commercial or state banks due to low interest rates.
The company's operational plan aims to develop 10,000 new condominium units annually, with plans to launch 2-3 new projects in the second half of this year, including Regent Home Prachachuen, Riche Phaholyothin 52 Phase 2 priced below 1 million baht, and Terra Residence Phase 2 near Thammasat University Rangsit.