LINE Thailand is set to host the event THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD, introducing a new digital landscape for Thai businesses to prepare for unpredictable global changes. Attendees will meet experts from leading organizations who will unveil consumer behavior trends of Generation Z, a key customer group of this era, and delve into the role and use of data to drive business. This two-day event is packed with knowledge for Thai entrepreneurs and can be accessed for free from anywhere in the country on March 29-30 via LINE Official Account: @linebizth, FB Fanpage: LINE for Business, and the website: https://lin.ee/JtJGilH/wcvn

Promotional Video for the Event: https://lin.ee/2NlzJVi/wcvn

Exploring New Consumer Behavior Trends

The emerging consumption trends and future directions will be shared by Usana Jantaklam, Managing Director of Ipsos Limited, a global market research firm, who will provide insights into the behaviors of modern consumers, particularly focusing on Generation Z as a driving force. Under the topic “The Future of Global Consumption Trends,” this information is crucial for businesses to understand societal, market, and consumer dynamics to plan effectively in the changing landscape. Following this, LINE experts will reveal the potential and strategies of services on the platform to effectively attract and engage the Generation Z audience, including LINE TODAY, LINE WEBTOON, LINE OpenChat, LINE SHOPPING, and LINE MAN Wongnai.

Diving Deep into the Role and Use of Data for Business in the New Era

In the new era, data is a crucial tool for brands to achieve business success. This event will feature data experts who will provide in-depth knowledge under topics such as “Data as a Driver of Business Growth” presented by Dan Sromanee, Managing Director of ADA Digital (Thailand), who specializes in digital marketing through data utilization, discussing the role of data in marketing, tools used, and measuring success. With data protection laws set to be enforced this year, businesses cannot afford to miss the knowledge shared under the topic “Knowing Data Privacy and Security” by Kritiyanee Buranatreevet, a partner at Baker & McKenzie, a global legal and business consulting firm, addressing legal issues regarding personal data that all businesses, big and small, must understand and prioritize when using data. Additionally, there will be discussions on “Data-Driven Marketing in the Now Normal” featuring experiences from leading marketers from IPG Mediabrands, Data First, and Dentsu International (Thailand), along with the first unveiling of LINE's data service plans and new data solutions for business management, such as Business Manager.

Enhancing Knowledge: How SMEs Face Changes in the New Era

A special segment for SMEs will be held under the topic “SME: The Challenge of Changes” presented by Sakulrat Tanyongsiri, Director of SME Business at LINE Thailand, who will analyze and highlight the challenges SMEs face today and the tools that can help them adapt and grow sustainably. This will be followed by a discussion titled “Lessons from Successful SME Business Owners” featuring representatives from beauty business DPC Beauty Clinic, food business Brunch & Baked, and marketing consultancy Waikaosen, sharing their firsthand experiences in using digital tools to grow their businesses. The session will conclude with a bonus segment “LEVEL UP”, aimed at elevating SMEs in the fashion and beauty sectors, providing opportunities to learn how to enhance their businesses to meet modern standards through various solutions on the LINE platform in an easy-to-understand manner, ready for immediate implementation.

Mr. Narasith Sitthiwetchajit, Chief Operating Officer of LINE Thailand, stated, “Currently, changes in the world occur rapidly every day, significantly impacting people's behaviors and business operations. LINE, as a primary platform for the daily lives and businesses of Thais, aims to continuously elevate and guide both large and small organizations and entrepreneurs in adapting to these changes, alongside the ongoing development of modern tools and services on the platform. We believe that the THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD event will provide every business with the opportunity to learn about new trends, prepare, adapt, and move forward towards sustainable growth.”

Interested parties can attend the THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD event for free nationwide on March 29-30 via LINE Official Account: @linebizth, FB Fanpage: LINE for Business, and through the website: https://lin.ee/JtJGilH/wcvn for more details and schedule at https://lineforbusiness.com/thailandnowandnext/