Real estate experts in Thailand gathered to update market trends during the online seminar Thailand Resort Real Estate Update, organized by C9 Hotelworks, a hotel and property management consultancy, and Delivering Asia Communications, specialists in marketing and public relations for the hospitality, tourism, and real estate industries. They delved into the transformation of the housing market in Thailand and shared insights on buyer behavior over the past 18 months amid the COVID-19 pandemic, indicating a significant rise in domestic demand as more Thais flock to purchase "vacation homes" or "second homes" in popular leisure destinations across the country.

You can watch the Thailand Resort Real Estate Update seminar replay at https://www.facebook.com/DeliveringAsia/videos/1747089748998180.

New data released by FazWaz, a leading Thai real estate website, shows a substantial increase in interest for the popular beach resort area of "Hua Hin," with online inquiries rising each year. Brennan Campbell, co-founder and CEO of FazWaz, stated, "From tracking data from Q2 2020 to mid-2021 regarding motivations for purchasing vacation homes or investments, we see the most significant shift in lifestyle buying behavior in Phuket, Koh Samui, and Pattaya, with Hua Hin leading at 64% of transactions coming from the domestic market."

Boon Yongsakul, Chairman of Boat Pattana Co., Ltd. stated, "Previously, in Phuket, resort-level properties benefited greatly from foreign buyers over the past decade. However, this year, our Shambala luxury pool villa project in Bang Tao initially targeted foreign buyers in the Laguna Phuket area, but since mid-last year, we have seen a significant influx of buyers from Bangkok, which has driven sales continuously to this day. A notable change among Thai buyers is the demand for resort living, quality of life, and outdoor space. Looking back five years ago, properties on the island focused on investment-type condominiums, but today, it's about single-family homes or residences."


Boon Yongsakul, Chairman of Boat Pattana Co., Ltd.

Chit Kwan, CEO of Banyan Thailand Group remarked, "There is a clear trend of buyers wanting to reset their lifestyles in Hua Hin. More buyers are looking to escape the city and enjoy a healthier, more active lifestyle. For us, this is a primary driver for families and couples seeking spacious second homes outside of Bangkok."

Bill Barnett, Managing Director of C9 Hotelworks added, "The worsening pollution problem in Bangkok contributes to property purchase values. Another factor is the trend of extended remote work. Real estate developers are facing changing consumer preferences for flexible living and recreational space."


Bill Barnett, Managing Director of C9 Hotelworks