Supalai Public Company Limited has unveiled its latest campaign, Homes Designed from Real Life, featuring advertisements that reflect the real experiences of residents. This initiative emphasizes the company's strengths in home design to stimulate marketing for horizontal property projects, aligning with the company's marketing strategy that adapts to changing customer behaviors in the New Normal.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, stated that with over 30 years of experience and expertise in real estate development, Supalai has created residential projects that encompass both condominium and horizontal developments in Bangkok, its suburbs, and key provinces across the regions. This extensive experience has allowed the company to understand the diverse lifestyles of customers, leading to a deep understanding of the true needs of homebuyers. Consequently, the company's marketing strategy has been adjusted to align with the evolving behaviors of customers in the New Normal, shifting from a preference for condominium living to homes that offer more private space for families. Customer needs have been surveyed, and the insights gained have been used to enhance Supalai's home designs based on real-life experiences.

From real experiences and feedback from customers, it has been found that many who decide to buy a home are not just looking for their first house, but rather a lifelong home where everyone can spend time together. Therefore, the focus is on functionality to accommodate all family activities, while also ensuring that household members have their privacy. This has led to the choice of materials that minimize noise from outside. Supalai homes emphasize the use of lightweight block structures to support future modifications. Additionally, considering Thailand's hot climate, project layouts prioritize wind direction and utilize materials that keep homes cool and energy-efficient.

With a deep understanding of real life accumulated from years of experience, the inspiration for creating the latest advertising film, Homes Designed from Real Life - BUILT FOR REAL LIFE, emerged. This marketing campaign for horizontal projects aligns with the company's core strategy, aiming to communicate primarily with the younger generation. The decision to purchase a home is a significant life event for customers, so the campaign moves beyond superficial themes of luxury lifestyles or trendy decor, focusing instead on the essence of real-life experiences that people encounter daily.

The story in Homes Designed from Real Life presents perspectives rarely seen in other advertisements, filled with familiar narratives such as household chores, cooking, and spending time together. Although there may be chaos, it is also filled with happiness, which is the most beautiful aspect for residents of Supalai homes.

The advertisement Homes Designed from Real Life can be viewed at https://youtu.be/Vzq1bF4SW8s




The company would like to thank all customers for sharing their real experiences, which contribute to the development of home designs that meet the lifestyle needs of every family member.