(Chiang Mai, February 25, 2019) Sansiri Public Company Limited, a leading integrated property developer in Thailand, has announced its success as the market leader in the Chiang Mai real estate sector, achieving sales exceeding 4 billion baht with over 1,200 units SOLD OUT! This includes three projects: D Condo Pink, Setthasiri San Sai, and B Avenue Chiang Mai. The success is attributed to the strong brand of “D Condo,” which has recently launched D Condo Rin, achieving a pre-sale sales rate of 90%. Three key factors have captured the hearts of both Thai and foreign customers: project location, after-sales service, and brand quality. The company is ramping up its campaign “Clearance Sale” with significant discounts of up to 12 million baht on single houses, condos, and townhouses ready for occupancy across more than 30 projects in Chiang Mai and nationwide. Free transfer fees, free common area fees, and two months of free living for condos are available before the government measures end, from today until March 15, 2019. This is the last chance to secure beautiful units that meet customer needs with D Condo Rin, which will open for the final phase of sales starting March 2.


          Mr. Somkiat Hongsapphinyoo, Deputy Managing Director of Horizontal Project Development at Sansiri Public Company Limited, stated, “The year 2018 was a highly successful year for Sansiri in the Chiang Mai real estate market, closing sales on all three high-rise and low-rise projects worth over 4 billion baht. The D Condo brand continues to be the main brand that meets customer demands effectively and is popular among the younger generation due to its strengths in location, price, and project concepts. The primary customer base consists of 60% Thai and 40% foreign buyers, with a preference for self-occupation. To stimulate sales at the beginning of the year, Sansiri is also running a special clearance campaign offering discounts exceeding 12 million baht along with many exclusive benefits to meet the market's ongoing demand and growth.”

          Overall, the Chiang Mai real estate market for condominiums and single houses continues to grow, especially condominiums. According to a survey in 2018, sales and transfers of high-rise projects totaled over 3.8 billion baht, with approximately 1,700 units sold. Sansiri has captured a market share of up to 40% from the recent sales closure of D Condo Pink, valued at over 1.7 billion baht, with 687 units sold.

          The success of D Condo Pink can be attributed to three strong factors of Sansiri: confidence in the quality of the Sansiri brand, project location on the Super Highway, conveniently located just 150 meters from Central Festival, and after-sales service that consistently maintains project standards and quality, resulting in high rental returns. Currently, the average rental yield is as high as 6-8%, and the D Condo Sign project, which has been sold out for over four years, still enjoys an average return of 5-7%. These factors have also contributed to the latest project, D Condo Rin, achieving sales exceeding 90% during the pre-sale period, with the final phase of sales set to open on March 2.

          For the horizontal market, there has been continuous expansion as well, with sales and transfers of over 1,300 units in the price range of 3.5 to 5 million baht receiving positive responses. Following that, the price range of 8 to 20 million baht is also popular, with the San Kamphaeng area being the most sought-after location due to plans for the construction of the second airport and urban planning that restricts residential development in the inner city or Muang district. This has led to good responses for Sansiri's projects and continuous sales in areas considered to be of high potential, with convenient transportation and proximity to amenities.

          “The Setthasiri San Sai project closed sales at the end of last year, with purchasing factors still being the location on the main road, San Sai-Mae Jo, close to amenities such as the Ruam Chok market and Lotus Ruam Chok, along with after-sales service and confidence in the quality of the Sansiri brand itself. Another project that has received good responses is Burasiri San Phisuea, which currently has sales at 80% of the phase that has been opened for sale, located on the last piece of land that can be developed for residential purposes according to the urban planning announcement designating it as green space. The project is surrounded by nature, with road expansions in front of the project to accommodate urban expansion connecting Chiang Mai city and the future government center, as well as being a route to popular tourist destinations like Mon Jam easily. Additionally, B-Avenue Chiang Mai closed sales last December, which is a commercial project near Chiang Mai University, clearly targeting both residents and students from Chiang Mai University,” Mr. Somkiat stated.

          For the year 2019, Sansiri sees the potential of the housing market in Chiang Mai continuing to grow, driven by three main factors: project location, after-sales service, and the strong and well-recognized quality of the Sansiri brand, which continues to win the hearts of both Thai and foreign customers. The company is confident that it will receive positive responses according to its targets and expects to maintain its market share in Chiang Mai as before.

 

Thank you for the information from www.sansiri.com