Baan Pruksa has announced a major rebranding after 28 years, under the concept of "First Home, Better Life" to reinforce its position as the number one leader in the townhome market. The company is committed to delivering homes that meet customer needs, enhancing lives today and in the future. This includes updating the logo and collaborating with experts to design new homes that align with current and future lifestyle trends.

Mr. Theera Thongwilai, Managing Director of the Townhouse Business Group at Pruksa Real Estate Public Company Limited, one of the key figures behind the brand's long-standing success, stated, "Baan Pruksa already has a strong advantage in design functionality and sufficient living space that meets customer demands. We continuously strive to develop quality homes. However, as customer lifestyles change with global trends, we need to rethink how to design homes and projects that best meet the evolving needs of our customers now and in the future. Therefore, in 2021, we introduced the concept 'Pruksa Cares... for Life, Tomorrow Reimagined.' This reflects our commitment to creating tangible living innovations, whether through Living Innovation technology or Smart Living, ready to accommodate changes today and tomorrow."


Mr. Theera Thongwilai, Managing Director of the Townhouse Business Group at Pruksa Real Estate Public Company Limited

 

In terms of home modifications, experts in exterior, interior, and landscape design have been brought on board to work with Pruksa's team to achieve a comprehensive design perspective that encompasses beauty, greenery, and functionality that meets real living needs. The aim is to create a "first home" that is comfortable, simple, and serene, suitable for Thailand's hot climate, while also considering energy savings and reducing common area expenses for residents. Homes are designed to facilitate heat dissipation, with ventilation openings and natural light sources, and the layout is planned to avoid direct sunlight while maximizing airflow. The central garden will feature tropical plants to provide shade, and communal areas will support activities for all ages in a Universal Design format, including the addition of a Pet Zone, reflecting a new trend as modern Thai families are smaller and increasingly consider pets as family members. Additionally, the service standards will be elevated to support a comfortable lifestyle both today and in the future.

According to Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, "Currently, Pruksa is a leader in the townhome segment priced between 1-3 million baht. To maintain our leadership and be the number one brand in customers' hearts, we have undertaken a significant rebranding of 'Baan Pruksa' after 28 years, emphasizing the concept 'First Home, Better Life.' This aims to reinforce our expertise and leadership in townhomes, with a commitment to delivering better homes and quality of life for Thai people, aligning with the company's vision of wanting all Thais to have homes. We have also redesigned the Baan Pruksa logo, incorporating the Brand DNA of 'First Home, Better Life' into the new logo design. The graphic of a leaf symbolizes life, growth, and sustainability, akin to building a new life that grows together in the first home. The blue tone represents Baan Pruksa's long-standing expertise in townhomes, while the green tone signifies happiness and tranquility, reflecting a better living experience at Baan Pruksa. We are targeting customers aged 28-40 with household incomes of approximately 25,000 – 50,000 baht, who seek residences in convenient locations near communities, markets, and public transport for easy commuting, with sufficient usable space. Pruksa is continuously seeking potential locations to develop new projects."

Baan Pruksa is ready to launch new conceptual homes in various locations across Bangkok and its suburbs. For inquiries, call 1739 or visit https://baanpruksa.pruksa.com