January 2, 2019 - Mr. Thatri Nuchswat, Managing Director of T Group Asset Co., Ltd., which operates in the management of sales, rentals, sales pledges, and real estate project management, stated that the marketing strategy of operators may leverage gaps and develop products that meet customer demands. For instance, the urban plan of Nonthaburi is set to be released, which, while it may pose obstacles to the development of condominium projects, also opens up opportunities. For example, at Tha It Station, it was found that Land and Houses Public Company Limited, or Golden Land, used a strategy to develop horizontal projects in alleys, pricing their condominium projects competitively. In reality, that area might be considered a 'Red Zone' for condominium projects, but when Golden Land introduced townhouse products nearby, it created a 'Blue Ocean' position for townhouses.

 

For locations with potential and growth trends in the condominium market, urban areas remain consistently strong, such as the Rama 4 and Sathorn zones. These areas are home to leading offices, and individuals who graduate and work in the Central Business District (CBD) tend to have higher incomes and purchasing power. They are likely to seek new housing close to their workplaces. Meanwhile, the outskirts of the city, such as the Phatthanakan area, are suitable locations that can connect to the Airport Rail Link, facilitating travel to the city and linking to Rama 9. We are seeing an increasing number of Chinese customers residing in the Phatthanakan zone.

 

As for locations to watch, the northern Green Line, from Kasetsart University to Khu Khot, has seen real estate companies listed on the stock market investing in development projects, considering purchasing power and appropriate pricing. The Ratchayothin area still has potential, benefiting from the arrival of the subway. However, the Thonglor and Ekkamai zones are becoming areas where prices are irrationally inflated, with yields around 4% not accounting for management fees.

 

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