'Origin' highlights its unique approach to developing luxury condos with the brand 'Park Origin', creating urban condos that balance living by integrating nature, technology, and quality community within a mixed-use environment under the concept of A Perfect Living Platform. This responds to consumer needs while engaging 'Tor-Phenomena' to launch groundbreaking advertisements that showcase a commitment to building a sustainable urban society with environmental consciousness. The company plans to collaborate with partners to plant around 10,000 trees annually, corresponding to the number of new units launched, starting with over 2,200 golden shower trees donated to Bangkok to enhance green spaces across the city.

          Mr. Pirapong Jaroonaek, CEO of Origin Property Public Company Limited (ORI), revealed that the company has recognized a major issue in urban development: its environmental impact. As a participant in urban development, the company aims to give back to society and consumers by developing residences that prioritize consumer benefits while preserving green spaces as much as possible.

          “Today, we have grown into one of the leading real estate companies in the market, and we are capable of taking on social responsibility effectively. As we expand our project segments into the luxury market, we have developed the Park Origin brand to be a luxury condo brand in the city center that emphasizes balancing nature with other essential elements of living under the concept of A Perfect Living Platform,” Mr. Pirapong stated.

          Origin is committed to transcending traditional residential development. The concept of A Perfect Living Platform for the Park Origin brand creates a living model that fully understands and meets the urban lifestyle needs through the integration of three main components: 1. Technology by incorporating new innovations to enhance living and connect with wireless communication systems on the Internet, known as the Internet of Things (IoT); 2. Community that addresses all dimensions of life in a space that is “more than just a residence” by providing comprehensive benefits and services to support urban living; and 3. Nature through designs that harmoniously blend modern architecture with nature, creating new oxygen sources for urban dwellers, such as the innovative 'Vertical Garden' concept that features 1,500 steps of green space, catering to consumers who prioritize living in harmony with nature.

          Mr. Pirapong further stated that to affirm their commitment to creating high-value residences, the company has collaborated with Mr. Thanachai Sornsriwichai, a top advertising director from Phenomena Co., Ltd., to create an advertisement that reflects the Park Origin brand's vision of developing condominiums into more than just residences, fostering a sustainable urban lifestyle while emphasizing the importance of preserving nature to enhance life in the city center and meet all consumer needs with quality.

          At the same time, the company will partner with others to create green spaces for Bangkok and various localities by planting at least one tree for each new residential unit sold, totaling around 10,000 trees annually, to help increase oxygen levels and replace the nature lost due to urban development, stimulating the business sector to create a better environment for society.

          Initially, 2,200 golden shower trees will be donated to Bangkok (BMA) corresponding to the number of new units in the luxury condominium projects of the Park Origin brand across three locations, totaling 2,200 units, for the BMA to plant in 50 districts throughout Bangkok.

          Projects under the Park Origin brand will be developed in three central city locations: 1. Park Origin Phayathai, 2. Park Origin Thonglor and 3. Park Origin Phrom Phong. All three projects will be available for registration at the My Life My Origin event, Origin Property's major annual event, on September 8-9 at Siam Paragon.

          Meanwhile, Mr. Julaporn Nantapanit, an architect and lecturer at the Faculty of Architecture, Chiang Mai University, stated that the key to architecture that aligns with nature is comprehensive knowledge. One must understand everything about the environment, such as creating suitable ecosystems for residences, whether in urban or rural areas, to enhance comfortable living. Asian architectural wisdom emphasizes making homes places that are visually cool, physically comfortable, and mentally soothing, applying these principles to contemporary work.

          Origin Property Public Company Limited has a diverse business structure, including 1. Project Development Business, having developed approximately 52 condominium projects with a total project value of over 65 billion baht; 2. Recurring Income Business, such as hotels, serviced apartments, and retail; 3. Service Business, including property management, real estate brokerage, and consulting services, with a vision to continuously expand into new business types to become a comprehensive real estate operator.

Thank you for the information from www.origin.co.th