LPN has achieved success that reflects confidence in the brand after expanding its product range and target customer base with high purchasing power towards BAAN 365, a premium brand that meets the realities of quality living. With over 50% reservations, sales have surpassed 1.6 billion baht, and it is expected that sales will close faster than planned, with home deliveries starting by the end of this year.

Mr. Opas Sripak, CEO and Managing Director of L.P.N. Development Public Company Limited (LPN), revealed that after the company began pre-sales for BAAN 365 Rama 3 in mid-July, over 50% of customers have made reservations, resulting in sales reaching 1.6 billion baht, exceeding the sales target of 1.2 billion baht set for the end of 2018. This reflects the success of using this project as part of a strategy shift from developing only residential condominiums for the middle to lower-middle target groups to developing premium residential homes to meet the demand for quality housing in the city for high-end customers and to accommodate LPN condominium customers expanding their families. The company has leveraged over 30 years of experience, expertise, and professionalism, working closely with its dedicated team from land selection, product design, meticulous material selection, to detailed construction management by senior executives. The positive feedback received demonstrates customers' trust in the LPN brand across all developed projects.

“The development of this project in the Rama 3 area meets the demand for urban housing for high-income customers. The target customers who decide to purchase are mostly Thai-Chinese business owners who already reside in the area but wish to expand their families to accommodate three generations living together. Key considerations include design that takes functionality into account, catering to the lifestyles of all ages, providing both private spaces and areas for family activities. Attention to quality embedded in every process, reasonable pricing, and confidence in LPN's reputation and after-sales management, along with over 50% sales achieved and continuous interest from customers visiting the show homes, give the company confidence that by the end of 2018, it will be able to close sales and begin deliveries immediately,” Mr. Opas concluded.

BAAN 365 Rama 3 by LPN is a premium home that offers a living environment that allows residents to escape the chaos of the outside world, with only 99 units available. The project's design and layout have been developed through research to create homes that promote happy cohabitation for all ages. Its location, not far from Bang Kachao, provides fresh air, making it an oasis in the city, with convenient access to main roads for easy travel in and out of the city. Importantly, the project is managed professionally under the atmosphere of “unity, care, and sharing” to create true happiness in living for every family.

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