The Phaya Thai and Paolo Hospital Group reaffirms its role as “Partner For Life” and announces its commitment to stand by the Thai people during the current economic situation. They have launched a major campaign called “Deal to Help Thailand – Health First, No Need to Wait for the Economy”, a significant collaboration model that utilizes data to analyze patient needs, combining the strengths of medical personnel and partners to break down financial barriers, with the hope of enabling Thais to access quality healthcare quickly and alleviate their concerns.
Economic Pressure: When Health Issues Can't Wait, But Consumers Reluctantly “Delay Treatment”

Dr. Thanarak Sathapornworasak, Medical Director of Phaya Thai Hospital 1, 2, and Phaholyothin Branch, stated, “The trend of non-communicable diseases (NCDs) continues to rise, increasingly affecting younger patients. While Thais are placing more importance on health, we are seeing a rise in the behavior of ‘delaying treatment’ due to economic pressures, especially among diseases that are not yet showing clear symptoms in the early stages. This can lead to conditions that should be manageable becoming more complex issues in the future, reflecting an increased risk that goes unnoticed.”

This behavior indicates that the “real barrier” is not just about treatment but also the hesitation to start taking care of health. “The challenge for today’s healthcare system is how to ensure patients can ‘access treatment more quickly’ and not let diseases progress due to delayed decisions,” Dr. Thanarak added.

To address this issue, the Phaya Thai–Paolo Hospital Group has shifted its role from merely a medical service provider to being a “Partner for Life”, or a long-term health partner.

Dr. Pisanu Sunthorpiyapan, Medical Director of Phaya Thai Hospital Phaholyothin, stated:

“The Phaya Thai–Paolo Hospital Group does not view its role as just providing treatment but as helping patients ‘make quicker decisions about their health’ through designing approaches that reduce anxiety and enable real access to treatment in daily life. This aligns with the concept of Value-based Healthcare, which focuses on treatment outcomes that are appropriate to each patient’s context.”

“Deal to Help Thailand” Collaboration Model to Reduce Access Gaps

Another key mechanism is the promotion of “Deal to Help Thailand” as a health collaboration model that connects the work of doctors, pharmacists, pharmacies, and relevant partners, alongside the integration of Telecare into the service system to enhance accessibility, reduce travel limitations, and allow patients to monitor their conditions or receive consultations continuously, especially in the context where economic factors like energy prices and living costs impact daily life.

“Deal to Help Thailand”: Transforming Challenges with Data into Tangible Solutions

The hospital group has utilized data and in-depth analysis of patient behavior to develop health care approaches that help reduce decision-making limitations (Financial Barriers), with key highlights including:

  • Room Rate Benefits: Up to 50% off with a team to manage insurance differences, ensuring patients “don’t have to pay extra.”
  • “One Price” Surgical Packages: Offering discounts of up to 50%, helping patients plan their treatment and expenses clearly without unexpected costs.
  • Financial Options: Offering installment plans of 0% for up to 10 months to distribute the financial burden.

“What the hospital group is doing is designing ‘access to treatment’ to align with people’s life contexts, making it easier for them to decide to take care of their health,” Dr. Pisanu stated.

The Phaya Thai-Paolo Hospital Group continues to enhance management efficiency to create a balance between “international standard treatment quality” and “easier access to services,” with the ultimate goal of reducing anxiety and making healthcare genuinely accessible for all Thais sustainably.