Business Plan Summary for 2025

AP Thailand Public Company Limited has a total of 226 ready-to-sell projects across Thailand, including 42 new projects valued at 65 billion baht, consisting of:
- 15 single-family home projects worth 26.5 billion baht
- 18 townhome and duplex projects worth 15 billion baht
- 6 condominium projects worth 20.2 billion baht
- 3 projects in provincial areas worth 3.3 billion baht
The sales target is set at 55 billion baht, with total revenue from 100% joint ventures at 52.9 billion baht.

Summary of Performance for 2024: The company achieved the highest net sales in the industry at 46.752 billion baht, with total revenue from horizontal products, condominiums (100% JV), and other businesses reaching 47.125 billion baht, resulting in a net profit of 5.02 billion baht. The net debt-to-equity ratio stands at 0.70, in line with the policy to manage the net debt-to-equity ratio at a level not exceeding 1. As of February 23, 2025, the company has 41.621 billion baht worth of revenue-recognized products.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Public Company Limited, emphasizes the need to adapt to new generations, stating that we have entered the era of Gen ME. Today, we must deliver the best to our customers, which is to "create the best for the best life," serving as our strategy for adaptation this year.

In 2025, under the strategic plan “Creating the Best... for the Best Life”, we aim to excel in every dimension through living experiences with various services across single-family homes, townhomes, duplexes, and condominiums, focusing on three key DNA aspects:
1) Diversity & Desires: Creating the Best to Reflect Individuality by understanding differences and personal preferences to ensure that the best in life remains with you forever. This encompasses all dimensions of real estate development, from continuously prioritizing the development of new home models to ensure that every area meets increasingly specific lifestyles, including selecting potential locations, which is AP's strength, to ensure that the home you choose is the best in your life.
2) Craft Space & Design: Creating the Best in every detail of design through meticulous attention to every aspect for perfect living. Our designs focus on Empathy Design, which not only creates spaces that meet lifestyle needs but also enhances the aesthetics of living, making every experience special and unique with timeless beauty.
3) Elevation & Intuitive Living: Creating the Best to make everything around you easy for a good life without hassle. Our services simplify life, perfectly addressing your needs with a commitment to designing experiences that make living easy, comfortable, and perfect without the need for complicated management, as everything is thoughtfully prepared for you with various services from AP Thailand covering all aspects of living.


In 2025, the company aims for real estate sales of 55 billion baht, with a total revenue target from 100% joint ventures at 52.9 billion baht, and plans to launch 42 new projects valued at 65 billion baht.

  • 15 single-family home projects worth 26.5 billion baht
  • 18 townhome and duplex projects worth 15 billion baht
  • 6 condominium projects worth 20.2 billion baht
  • 3 provincial projects worth 3.3 billion baht

When combined with ongoing projects, AP Thailand will be the best with the highest number of projects totaling 226 across Bangkok, the metropolitan area, and all regions of Thailand.

The Townhome and Duplex Business Group, led by Mr. Metha Raktum, Deputy Managing Director of the Townhome and Duplex Product Development Group at AP Thailand Public Company Limited, reaffirms its position as the number one market leader in townhomes and duplexes, holding the largest market share in this segment in 2024, with a sales growth rate exceeding 30%.


In 2025, there are plans to launch a total of 18 new projects valued at 15 billion baht, covering all 6 sub-brands, with price ranges from 1.49 to 25 million baht, featuring three highlights:

  • The first highlight is the number of townhome and duplex projects covering the most zones in Bangkok under the Zoning Expansion Strategy, currently covering up to 11 zones with a total of 70 projects ready for occupancy, ensuring that AP's townhome and duplex products have the highest number of ready-to-sell and transfer units in the industry.

AP Community has expanded over 1,000 rai, and in 2025, it is expanding to the Muang Ake area, Vibhavadi-Rangsit, with a total land area of over 120 rai.

  • The second highlight is the largest selection of house designs, ranked number one, designed to meet every lifestyle of customers in all segments. Currently, we have over 100 house designs, with 13 new designs developed this year, featuring new concepts such as:
    - CoLive Model: The first townhome that allows customers to rent out separate floors, catering to solo living customers who prefer living alone.
    - Mirth Model: A two-story townhome with additional Duplex Space.
    - Xavier Model: A three-story townhome with a multi-level concept.
    - Asher Model: A duplex with a width of 16.4 meters.

  • The third highlight is the best amenities in the projects, including:
    - Central area designs that integrate sustainability concepts, creating a lush and beautiful environment with energy-saving innovations.
    - 24Fitness: A fitness center open 24 hours to accommodate different lifestyles at various times.
    - Eco Waste Station: A systematic waste management station, aiming to recycle 100 tons of waste from all projects this year, equivalent to planting over 20,000 trees, or using a solar roof system to reduce management costs for common areas, with additional installations planned for the main area.

The Single-Family Home Business Group, led by Mr. Ratchachayut Nuntachotisophon, Deputy Managing Director of the Single-Family Home Product Development Group at AP Thailand Public Company Limited, aims to create the best... for the best life with plans to launch “The Greatest Home” with 15 new projects valued at 26.5 billion baht, featuring the launch of the Majestic Collection from the The Palazzo brand and Bangkok Home, ultra-luxury single-family homes, and the upcoming launch of BEON, a new brand with the ultimate design of Ultra Volume connecting every floor space together.

In 2025, the plan is to launch a total of 15 new single-family home projects valued at 26.5 billion baht in the single-family home market priced between 7-20 million baht.

The first highlight is the launch of the Majestic Collection, an ultra-luxury single-family home collection from the The Palazzo brand and Bangkok Home in the price segment of approximately 50-100 million baht and above. The ‘Majestic Collection’ reflects the definition of timeless elegance with beautifully designed homes that are not just houses but masterpieces that combine meticulous detail with luxurious elegance, catering to those seeking the best in living.
1) The Palazzo Krungthep Kreetha priced at 75-120 million baht.
2) The Palazzo Pinklao-Brompriya priced at 50-85 million baht, available for private preview on March 29-30.
3) Bangkok Home, Sathu Pradit 57: The Rarest of Rarity, the best in design and unique location in the city center, featuring a new concept home of 4-5 stories with a rooftop, only 9 units available, project value of 550 million baht, set to launch in Q2.

The highlight is the launch of a new brand under the name BEON [Biron], a modern three-story single-family home with usable areas of 614-814 square meters, featuring an exclusive new design that connects every floor space together with Ultra Volume. The first location is in Nuan Chan, set to launch in the second half of the year.

The Condominium Business Group, led by Ms. Kamolthip Bumrungchat Udom, Deputy Managing Director of the Condominium Product Development Group at AP Thailand Public Company Limited, aims to create the best for the best life “to help you start the life you want” with plans to launch 6 new condominium projects valued at 20.2 billion baht.

The highlight of the year is the LIFE CONDO, which comes with the concept Version 2025: Success Like no Others - Let Success Live. The LIFE CONDO Version 2025 is ready to be part of the success that occurs in every moment of life with 5 innovations for a life of gratitude:

1) Modular Flow Design: A design concept aimed at creating new usable spaces, discovering hidden areas through innovative thinking in space allocation, both vertically and horizontally, resulting in new spaces that provide a fresh feeling while ensuring all areas are harmoniously connected, with a focus on light and air circulation.

2) Openness to Biodiversity: Connecting urban life with nature by creating an ecosystem conducive to physical and mental health, allowing one to feel and access nature in every touch, with the concept of stand-alone facilities that integrate nature into daily life functions, such as a Botanical Gym that makes exercising feel like being in a garden or a ‘Biodiverse Co-Working Forest’ that creates a work atmosphere in an urban forest.

3) New Feel-Safe Design: A design concept aimed at creating emotionally safe spaces that are friendly to all lives residing within the project, including designs that accommodate both humans and pets, with special functions to ensure peace of mind for both pet owners and their pets.

4) A Building That Gives Back: Reflecting our responsibility to society and the environment without adding burdens or costs to customers, such as choosing plants that purify the air to help create better air quality for customers and return good air to the surrounding community, installing EV chargers, motion-sensor lights, or solar panel systems in common areas to help save energy.

5) Choose the Persona of Your City: The concept of developing LIFE CONDO that offers options suitable for urban lifestyles, with the Micro-Village in Inner City Concept being a low-rise rare collection that, despite being in the city, maintains a calm and private atmosphere, and the Metropolis-Within City Concept being a high-rise super facilities project located in the heart of the city, not only convenient for accessing a city full of activities but also equipped with ‘Super Facilities’ that are comprehensive and fully provided by AP.

LIFE Sathorn-Narathiwat 22 is the LIFE CONDO in the new concept set to launch as the first project, featuring the Micro-Village in Inner City Concept with 8 stories across 2 buildings, project value of 1.8 billion baht, with 416 units located in Soi Narathiwat 22, catering to those seeking tranquility in a retreat-like atmosphere, with VVIP Day reservations set for March 22-23, starting at 3.6 million baht, and the Life Udomsuk Station launching in Q2, just 100 meters from BTS Udomsuk.