Vimut Hospital, a leading private hospital in the heart of Bangkok, is responding to the ever-increasing demand for cosmetic surgery and beauty services by launching a Maxillofacial Contouring Center, aiming to become a leader in holistic healthcare that addresses both health and beauty needs. This initiative aligns with the new health trends in Thailand and globally, focusing on comprehensive care that enhances both internal well-being and external confidence through beautiful appearances, thereby elevating overall quality of life. It reveals that the younger generation places great importance on investing in immediate beauty, as reflected in the growth of the cosmetic surgery and beauty enhancement industry, which is gaining popularity, including in Thailand. According to Kasikorn Research Center, the value of Thailand's cosmetic surgery and beauty enhancement market in 2023 is estimated at 70,000 million baht, with a growth rate of approximately 2.3 - 3.6%. Furthermore, the average age of individuals undergoing surgery in Thailand has noticeably decreased, broadening the customer base and indicating a positive growth trend, contrasting with the slowdown in other industries. Currently, besides the main target groups of women Gen Y and LGBTQIA+, it has been observed that Gen Z and men are increasingly considering cosmetic surgery to define their own appearances. Vimut Hospital emphasizes that individuals seeking surgery still trust specialized private hospitals first when considering and wanting to undergo surgery, due to confidence in safety standards, technology, and superior care. Therefore, Vimut Hospital has opened the Maxillofacial Contouring Center to provide another option for those looking to enhance their facial structure and boost their confidence, led by skilled physicians with expertise in maxillofacial and jaw surgery, as well as oral and maxillofacial surgery, addressing multiple facial and dental issues in one go. Vimut Hospital is committed to positioning Thailand as a top beauty hub in Asia.

Ms. Surawit Chaitamrongkul, CEO of Vimut Hospital Holding Co., Ltd., stated, "Vimut Hospital is dedicated to creating a strong holistic healthcare platform that encompasses all dimensions of health care for our clients through various specialized centers under the supervision of experienced physicians in multiple fields to provide seamless services. The opening of the Maxillofacial Contouring Center is an extension from internal health to external beauty, aiming for comprehensive care that encompasses both health and beauty. Currently, we see that the younger generation is increasingly prioritizing investment in beauty, and Vimut Hospital is ready to meet the trend of defining and altering one’s appearance through our center, contributing to making Thailand a significant destination for cosmetic and beauty enhancement. According to the World Travel & Tourism Council (WTTC), Thailand ranked among the top five countries with the highest medical tourism spending in 2019, with 60% of medical tourists visiting our country for beauty-related medical services. The strength of cosmetic surgery in Thailand lies in the affordability of services compared to other countries while receiving high-quality services that meet global standards."

"Vimut Hospital understands that clients consider various factors before deciding to undergo maxillofacial surgery, and one of the key factors is the safety standards of the service provider. According to the SCB EIC Health & Wellness2023 survey, most cosmetic surgery clients choose private hospitals as their top choice among all types of surgical facilities due to safety standards and modern equipment. At Vimut Hospital, we have physicians with expertise in two fields: oral and maxillofacial surgery and jaw surgery to help correct facial structure and dental issues simultaneously. We are confident that the new center will attract a large number of clients, aligning with the demand for facial bone contouring, which is currently popular and has excellent growth potential," Ms. Surawit Chaitamrongkul added.

Associate Professor Dr. Chanchai Wongchunsunthorn, a maxillofacial surgeon and expert in jaw surgery at the Maxillofacial Contouring Center at Vimut Hospital, revealed, "The market for maxillofacial surgery in Thailand is continuously growing, with individuals aged 20 - 45 increasingly interested in cosmetic surgery. This trend is not only occurring in Thailand but is also spreading globally. Often, the prominence of a face depends on its proportionate structure, particularly the facial bones, which are key features such as cheekbones, jawline, chin, brow ridge, and jaw. Therefore, individuals with facial irregularities or disproportionate features can consult a physician to explore corrective options through jaw and facial surgery."

"In the age of social media, it must be acknowledged that appearance is more important than ever, and beauty enhancement is no longer limited to one gender. According to the SCB EIC Health & Wellness2023 survey, besides women and LGBTQIA+, men are also showing a significant increase in interest and positive attitudes towards future cosmetic surgery. Additionally, it has been found that younger individuals like Gen Z are also willing to invest in cosmetic surgery. With the current social media landscape promoting acceptance of altering appearances to achieve desired looks, the customer base for cosmetic surgery is broadening and continuously growing. The goals of maxillofacial surgery sometimes extend beyond aesthetics to include correcting undesirable defects such as cleft lips, abnormalities from accidents or certain diseases, and jaw irregularities that affect chewing. The Maxillofacial Contouring Center at Vimut Hospital is fully equipped to provide care from initial consultations to surgical procedures, with both skilled physicians and a dedicated team ensuring patients receive safe and attentive treatment at reasonable prices, supported by comprehensive medical technology for both Thai and international clients," Associate Professor Dr. Chanchai Wongchunsunthorn emphasized.

Mr. Parinrat Pipatnan, or Cindy, a client who underwent maxillofacial surgery at Vimut Hospital, shared, "Deciding to undergo maxillofacial surgery is not an easy decision; it requires consideration of our physical and mental readiness and many other factors. I feel very fortunate to have chosen to have surgery with Dr. Chanchai at Vimut Hospital. Before the surgery, there were continuous discussions with the doctor, which made me feel truly confident before undergoing major surgery to adjust my facial structure at five points, including the upper and lower jaw, chin, cheekbone reduction, and jawline contouring. The results were very satisfying, and the surgical process and recovery went smoothly. I want to thank all the staff at the hospital. Now my face is starting to settle, and I can see that I look more beautiful, softer, and more proportionate, which boosts my confidence and makes me happier every time I look at myself and go out to meet people. I am very pleased with this decision."

Those interested can contact the Maxillofacial Contouring Center on the 9th floor of Vimut Hospital during operating hours from 08:00 to 17:00 at 0-2079-0074. Download the ViMUT Application to schedule a consultation with a doctor or find more information at www.vimut.com/service-center/Maxillofacial-Contouring-Center.