Origin Property, or ORI, has successfully achieved over 80% sales for the newly launched condominium project “SO Origin Bangtao Beach” in Q1/2024, as the real estate market in Phuket continues to expand. Both Thai and international customers view Phuket as a “Top Destination,” leading to a cumulative project launch in Phuket worth 5.15 billion baht and a backlog exceeding 4 billion baht. The company is collaborating with international agents to implement strategies targeting both residential buyers and investors.

Mr. Krit Techasammas, Chief Marketing Officer of Origin Vertical Corporation, a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that the company has successfully garnered sales from the SO Origin Bangtao Beach condominium project, which was recently launched in Q1/2024. As of the end of May 2024, accumulated sales have reached 80%.

“We are one of the first central developers to explore various markets and locations in Phuket since 2022, allowing us to understand customer demand and market changes in Phuket today. We have secured excellent land locations near the beach, with convenient access to various points, and have had time to develop project concepts that meet the needs of both Thai and foreign customers, resulting in excellent feedback,” Mr. Krit stated.

Since the post-COVID-19 period, the real estate market in Phuket has become increasingly vibrant each year, as Phuket is a top tourist and vacation destination both nationally and globally. There is growing demand for purchases from both domestic and international markets, such as Russia, which continues to see Phuket as a key destination for both vacationing and long-term living.

Mr. Krit further stated that the company has launched a total of 3 condominium projects in Phuket, with a combined project value of 5.15 billion baht, including:
1. The Origin Centre Phuket - a project in the heart of Phuket city that sold out within 6 weeks.
2. The Origin Kathu-Patong - a new project in the Kathu area.
3. SO Origin Bangtao Beach - currently, there is a backlog of over 4 billion baht from these 3 projects.

The company’s plan to launch new projects in Phuket continues to progress according to the roadmap established at the beginning of 2024. A key strategy for the company in Phuket is to develop functions and innovations that cater to all market segments, including residential buyers, long-term investors, and international customers. This includes professional management teams, cleaning services, and convenience for long-term investors without the need to find tenants or manage properties themselves. Additionally, the company is partnering with various international agents to increase project accessibility to foreign customers.

“The Phuket market continues to show consistent demand from buyers for personal residences, vacation homes, long-term investments, and international customers, with absorption rates exceeding the national average. We are confident that our strategic initiatives in Phuket will continue to receive positive responses,” Mr. Krit concluded.

Origin Property Public Company Limited (ORI) has a diverse business structure, including:
1. Residential Development Business - has developed 158 projects (as of Q1/2024), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 247.795 billion baht.
2. Recurring Income Business - including hotels, serviced apartments, and retail.
3. Service Business - including resident services, property management, real estate brokerage, and consulting services.
4. Long-term Mega Trends Business - new business segments with long-term growth potential, such as logistics, healthcare, energy, finance, and entertainment, aimed at enhancing the quality of life for consumers comprehensively.