The Iconic Property emphasizes the concept of Community Centric Development (CCD), focusing on real estate development with the community at its core, creating the brand identity of SOL MIDTOWN Phetkasem 48, a premium townhome for the new generation. The strategy targets a prime location that connects the outskirts to the Urban Community while collaborating with LPP to manage as the Sole Agent with comprehensive services.

Mr. Parit Tikheekirakul, Managing Director of The Iconic Property Co., Ltd., revealed that the company has been committed to developing real estate projects for the past 10 years to enhance the quality of living under the concept of Community Centric Development (CCD), or good quality of life starting from "Location - Home Design - Community Lifestyle". These three core elements are the heart of the company's business success and the sales response for the project "SOL MIDTOWN (SOL MIDTOWN) Phetkasem - Sathorn".

"With over 10 years of experience in business and real estate development, we see opportunities in the housing market by choosing the Phetkasem area, which has the potential to support urban expansion and offers convenient transportation to the city center. Thus, we decided to launch this pilot project in this location," Mr. Parit stated.

"Location - Home Design - Community Lifestyle" is the key to driving demand. Mr. Parit explained that Phetkasem is becoming a new community for city dwellers, with Sathorn on one side and a residential area on the other, like Ratchaphruek. Additionally, Phetkasem connects well with surrounding lifestyles, being close to BTS and MRT stations, Seacon Bangkae shopping mall, The Circle Ratchaphruek shopping center, Phyathai 3 Hospital, SISB School, etc. Furthermore, the project is just a 2-minute commute to the BTS and MRT stations, connecting Phetkasem Road, Kanchanaphisek Road, and Ratchaphruek Road, making it easy to travel in and out of the city to Silom - Sathorn in less than 15 minutes.

The project's highlight in terms of "Design" is that SOL MIDTOWN Phetkasem - Sathorn is designed under the concept of REAL RADIANT URBAN LIVING to reflect "Superior Style from a Different Perspective", being a modern residential project.

Luxury Townhomes and Twin Homes of 3 and 4 stories, featuring 4 bedrooms and 5 bathrooms on land sizes ranging from 27.44 to 44 square wah, with usable areas of 222 to 275 square meters, and a front yard width of up to 10 meters, can accommodate up to 4 cars.

Another highlight of the project is the Lifestyle Community, reinforcing and branding for the new generation of working individuals and entrepreneurs seeking innovative housing concepts that can also serve as workspaces and social gathering areas. This connects Work Life Family seamlessly.

"The trend among the new generation leans towards a Hybrid Lifestyle as they seek to balance life with work. If you are looking for a home that can also function as a home office, SOL MIDTOWN, a luxurious 4-story modern townhome in an exclusive private community with ample parking, will perfectly meet the needs of the new generation's hybrid lifestyle, flowing with every aspect of life, with only 49 special units available, starting at 12.5 million baht," Mr. Parit said.

SOL MIDTOWN Phetkasem - Sathorn has a project value of 624 million baht, expected to be completed in 2025. LPP Property Management Co., Ltd. has taken on the role of Sole Agent to work together to drive sales to meet the set targets.

"The company is confident in its ability to achieve continuous growth in the real estate business, given the overall real estate market in 2024 is expected to improve, with signs of recovery in real demand. The Phetkasem - Sathorn area and the pricing of SOL MIDTOWN have garnered significant interest from both end-users and investors," Mr. Parit added.

LPP serves as the Sole Agent supporting the success of the SOL MIDTOWN project. Ms. Somsri Techakraisri, Managing Director of LPP Property Management Co., Ltd., a leader in comprehensive real estate project management, stated that SOL MIDTOWN is the first project where LPP has fully taken on the role of Sole Agent after accumulating over 30 years of experience and expertise in real estate sales and marketing. Before accepting the role of Sole Agent for SOL MIDTOWN Phetkasem - Sathorn, LPP analyzed and studied the project's feasibility and the housing market demand, considering the current economic situation, which is somewhat sluggish and affects consumer purchasing power due to various factors, including household debt and strict lending criteria from financial institutions.

Developing a luxury housing project priced at 10 million baht and above is another option that can meet the needs of customers with purchasing power today. The highlight of the SOL MIDTOWN project is its high potential in terms of location, providing convenient access to the city center, proximity to amenities, and a design that meets functional needs, which can also be adapted according to requirements, catering to both personal residence and investment.

"Taking on the role of Sole Agent for the SOL MIDTOWN Phetkasem - Sathorn project, LPP has strategized to manage sales and marketing comprehensively, acting as a consultant in project development to meet the needs of both the project owner and target groups, supported by a professional sales team with experience. The marketing strategy utilizes effective advertising media, both Online and Offline, through various channels, along with activities to stimulate sales to reach target groups. Given the project's potential as mentioned, we believe that the SOL MIDTOWN project will succeed," Ms. Somsri concluded.