• The Tourism Authority of Thailand, Bangkok, and AWC along with over 15 real estate projects in Bangkok and Chiang Mai, unite to launch the campaign ‘AWC Let’s Pride’
  • The ‘AWC Let’s Pride’ campaign raises the rainbow flag, welcoming tourists from around the world to Thailand, celebrating a grand month of diversity pride.
  • Celebrating through 3 main activities: Pride Experience, Pride Talk, and Pride Cheerful, participants can join pride activities from morning till night throughout June 2024 to support equality for all genders and professions, driving society and Thailand towards perfect equality.

Asset World Corporation Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, collaborates with both public and private sector partners, including the Tourism Authority of Thailand and Bangkok, along with AWC's real estate projects across over 15 locations, to welcome Pride Month with the campaign ‘AWC Let’s Pride’ creating a phenomenon of equality and hosting a grand array of activities supporting sexual diversity throughout Bangkok and key tourist city Chiang Mai, propelling Thailand towards becoming a global sustainable celebration destination in lifestyle and tourism.

‘AWC Let’s Pride’ is a campaign of pride, equality, diversity, and self-acceptance, reflecting a commitment to unite in supporting the openness of contemporary society and perfect equality to promote Thailand as a city of equality on the global stage. The campaign is organized around 3 highlight activities: ‘Pride Experience, Pride Talk, and Pride Cheerful’ as follows:

  1. Pride Experience involves decorating tourist destinations and AWC real estate projects with vibrant rainbow colors, along with a grand parade waving the rainbow flag in Chiang Mai, from the Buddhist Center to Tha Pae Gate on May 26, and at Asiatique The Riverfront on June 8, featuring activities like costume displays, dance performances, and numerous photo spots, including a Pride Market offering a variety of products and food and drinks.
  2. Pride Talk is a forum for exchanging ideas with experts and Key Opinion Leaders (KOLs), including AWC's marketing head, ‘Anan Wittyasirinun’, sharing insights on organizational work alongside renowned artist ‘Kheun - Pattharadanai Setsuwan’ (Koendanai), a psychotherapist advocating for a happy life in one's own way, discussing topics like ‘Equality for you’ and ‘Equality in the workplace’.
  3. Pride Cheerful
    • Pride Stay offers special promotions during Pride Month, providing exclusive benefits for stays, food, drinks, and workshops from AWC hotels in Bangkok and Chiang Mai.
    • Pride Movie features outdoor movie screenings presenting ideas on gender equality, lifestyle, and daily work every Friday, Saturday, and Sunday throughout June.
    • Pride Music includes mini-concerts from famous Thai artists like Earth Lollipop, Silvy - Pawida Morijji, Ton - Thanasit Jaturaput, and Patcha - Chanudom Suksathit, with schedules available on the official page of AWC shopping centers participating in the activities.

For the AWC real estate projects participating in the ‘AWC Let’s Pride’ campaign, including hotels, shopping centers, and office buildings, a total of 15 projects are involved: Bangkok includes Bangkok Marriott Marquis Queen’s Park, Le Méridien Bangkok, Hilton Sukhumvit Bangkok, DoubleTree by Hilton Sukhumvit Bangkok, INNSIDE by Meliá Bangkok Sukhumvit, Holiday Inn Express Bangkok Sathorn, Asiatique The Riverfront, Gateway Ekamai, Gateway at Bangsue, Lasalle Avenue, and the ‘Empire’ building; Chiang Mai includes InterContinental Chiang Mai Mae Ping Hotel, Chiang Mai Marriott Hotel, Meliá Chiang Mai, and Pantip Lifestyle Hub Chiang Mai.

‘AWC Let’s Pride’ reflects AWC's commitment to sustainability under the ‘3BETTERs’ operational framework focusing on ‘BETTER PEOPLE’ for improved quality of life through human resource development, supporting human rights, and promoting gender equality in work and expression, emphasizing equal treatment and creating equal opportunities.

AWC and its partner network invite everyone to join the ‘AWC Let’s Pride’ campaign by simply taking photos and using the hashtags #AWCLETSGOPRIDE #AWCPRIDEEVERAFTER #AWCPRIDETOBEPROUD for a chance to win various privileges while creating a phenomenon of equality and supporting diversity together.