Jorakay Corporation Limited reaffirms its brand as a leader and expert in comprehensive construction, repair, and decoration innovations from foundation to roof, with a complete range of products that meet the needs of every category for the happiness of every family. Building on its tremendous success once again atArchitect'67 (ASA EXPO 2024), the event opens a world of inspiration with the design showcase “Jorakay Pavilion 2024” through Collective Language, inspired by the Grid System, creating a new diagram that reflects the essence of “Jorakay Expert”. Discover top highlight products that cater to modern construction needs, presented through 4 clusters: “JORAKAY EXPERT – FLOORING INNOVATION – EXPERT SOLUTIONS, EXPERT RESULTS – SEE JORAKAY”. The company also unveils its strategic plan to penetrate the market in 2024, emphasizing environmentally friendly production practices and expanding its market base in the construction chemicals and Jorakay paint sectors, which are expected to grow, aiming for sales of 4.1 billion baht in 2024.

Mr. Supapong Phetsuthit, CEO of Jorakay Corporation Limited stated, “The overall business of Jorakay, our number one product line, remains the cement adhesive and grout that has long held the number one market share. The cement adhesive and grout market in 2023 is valued at 4,000-4,500 million baht, with our market share exceeding 50%.

Currently, we want to raise awareness among customers that Jorakay is not just about cement adhesives or grouts; we have a complete range of products that cover all aspects of construction from foundation to roof. At Architect'67, we present under the concept of “Jorakay Expert”, a leading brand and expert in construction materials. All our product lines have been developed under the slogan “Innovation for your family’s happiness - construction innovations for you and your family.”

Additionally, Mr. Jirath Sirichalermpong, Senior Assistant Managing Director of Jorakay Corporation Limited added, “We see significant trends in innovation for 2024, particularly in materials, construction techniques, and technology use to enhance efficiency and safety. A clear trend is that modern consumers are willing to pay a higher price for products that improve quality of life and are environmentally conscious. Jorakay is committed to developing construction materials to enhance the quality of life for users. This year, we are launching the Jorakay Road Fix Express, an innovative mortar for repairing concrete road surfaces that can be activated within 6 hours, reducing steps and time in the process, and can be applied in thicknesses of 2-5 millimeters without slumping on slopes. Importantly, it can reduce carbon dioxide emissions by up to 97% compared to traditional road repair methods, effectively overcoming time constraints and environmental concerns in a single product.”

Mr. Warapoj Tangmanaswong, Assistant Managing Director of Marketing at Jorakay Corporation Limited discussed the highlights of “Jorakay Pavilion 2024” at Architect'67, aiming to reflect the essence of “Jorakay Expert” through unique design, integrating multimedia technology to create an immersive booth experience through the JORAKAY: Immersive Total Home Solution Experience system, along with 4 key clusters:

  • Cluster 1: JORAKAY EXPERT that tells the story of success in the construction industry for over 32 years.
  • Cluster 2: FLOORING INNOVATION showcasing Jorakay's flooring innovations that meet the needs of concrete floors, residential areas, roads, and industrial floors, covering all functions. The highlight of this zone is the launch of the new product, Jorakay Road Fix Express, which can be activated within 6 hours.
  • Cluster 3: EXPERT SOLUTIONS, EXPERT RESULTS featuring innovative products for professional construction by Jorakay.
  • Tile installation innovation - Jorakay is the only brand with a complete range of products and tools for tile installation.
  • Grout innovation - presenting new, eye-catching colored grouts beyond traditional colors. The highlight of this zone is Jorakay's collaboration with renowned artist Rukkit to design artwork using grout colors.
  • Construction chemical innovations such as waterproofing to protect against leaks at all application points, from foundations, walls, bathrooms, rooftops, and more.
  • Cluster 4: SEE JORAKAY - safe paints presenting products across all categories, including natural paints, the first and only building paint in Thailand that combines natural materials like limestone with graphene technology for strength and heat dispersion, and safe colors like SEE Jorakay GrafClean Premium and SEE Jorakay Easy Clean.

“Beyond the brand story and innovations of Jorakay presented through these 4 clusters, we hope that visitors to the Jorakay booth this year will gain inspiration for creating, enhancing, or even repairing homes that promote well-being through the use of quality products that are environmentally conscious. Not only at the Architect event, but Jorakay will also have marketing activities across all product groups that will continue to promote throughout the year.”

Regarding the achievements of the past year and the goals for 2024 for the Jorakay brand, Mr. Supapong added, “In 2023, we grew by approximately 3.7 billion baht, and during the past year, Jorakay established an office in Ho Chi Minh City, southern Vietnam, under the name Jorakay Vietnam Limited” to fully expand the market.

“Meanwhile, for the domestic market, we have a strategy through the “Jorakay Shop” model via distributors to ensure product distribution is widespread and meets the increasing demand. We also sell through E-Commerce channels and engage our main customer base in a loyalty program called “JORAKAY FAMILY” to communicate with customers and provide benefits tailored to the needs of each target group, as well as offering training for craftsmen through Jorakay Academy, which currently has around 12,000 members. Jorakay aims to continuously expand its membership base while also communicating with consumers through online social media channels to reach end users and align with modern lifestyles.”

“In 2024, we aim for sales of 4.1 billion baht, growing about 10% from the previous year, focusing on construction chemical products and Jorakay paint products (SEE JORAKAY), which are safe and made from natural materials, aiming for sales of over 800 million baht. This year, we also aim to expand market share in the infrastructure sector both domestically and internationally. We have successfully expanded into the Vietnamese market, aiming for revenue from the construction materials market in Vietnam this year of 150 million baht, while also looking to enter the Malaysian market, supported by the recovering domestic and global economies and the low-carbon economic policy that presents opportunities for the Jorakay brand. We will continue to develop standard and innovative products to meet the needs of residential construction that is friendly to residents, users, and the environment, to enhance living standards and create a sustainable world,” Mr. Supapong concluded.

Join us in opening a new dimension of construction innovation at “Jorakay Pavilion 2024”, inviting everyone to experience the essence of “Jorakay Expert” and don’t miss out on special activities within the booth for a chance to win many prizes. Meet us at booth number S318 at Architect'67 from today until Sunday, May 5, 2024, at Challenger Hall, Impact Muang Thong Thani.