SC Asset, a leader in high-quality real estate development and innovation, is launching 15 new projects worth 25 billion baht as it continues to maintain its position as the number one luxury home brand in the hearts of consumers. In the first quarter of 2024, SC will introduce 2 luxury home projects in prime locations, building on the success of the Grand Bangkok Boulevard Chaeng Watthana-Ratchaphruek project, which was launched in the fourth quarter of 2023 and achieved sales of 660 million baht, selling out its first phase.

Mr. Mongkut Techolarn, Head of the Horizontal Property Development Executive Team at SC Asset Corporation Public Company Limited (SC), revealed that in 2024, the company plans to launch a total of 15 horizontal projects worth 25 billion baht. This business plan aligns with SC's vision of 'SC the Evolution,' creating value for people and the world while growing through diversity. In the first quarter, two projects will be launched under the brands 'Grand Bangkok Boulevard' and 'Bangkok Boulevard Signature,' reinforcing its position as a leader in luxury homes. Additionally, there will be a new ultra-luxury home brand, Connoisseur, starting at 80 million baht.

For home designs that cater to specific lifestyles under the concept #OneSizeDoesNotFitAll, SC is set to launch #SCIntrovertHome and #SCExtrovertHome, building on the success of the Single Person Home and Gamer Home from the previous year.

In the first quarter of 2024, SC will pilot 2 new projects worth a total of 4.75 billion baht as follows:

1. Grand Bangkok Boulevard Bangna km.15
Project Value: 2.9 billion baht

This luxurious two-story mansion features three new series home designs that reflect the grandeur and elegance of Gothic architecture, inspired by the Palace of the Grand Master in Rhodes, Greece, creating a luxurious mansion that truly reflects the taste of its residents.

● On over 35 rai of land

● 73 units with usable areas ranging from 432 to 584 square meters

● Prices starting from 30 to 50 million baht

● Located in a prime area on Bangna-Trad Road, with convenient access to the city via the Burapha Withi Expressway, connecting to the Chalerm Mahanakorn Expressway and near the Kanchana Ring Road, providing multiple route options. Surrounded by transportation options including the BTS Green Line, MRT Yellow Line, and future Light Rail from Bangna to Suvarnabhumi, as well as numerous amenities such as shopping malls, hospitals, and educational institutions.

2. Bangkok Boulevard Signature Bangkhae
Project Value: 1.85 billion baht

This new luxury home series features a MODERN COLONNADE STYLE inspired by the Amsterdam Maritime Museum in the Netherlands, creating an elevated living experience in your own home. The project stands out with a luxurious clubhouse design and comprehensive facilities, featuring 'LIVING SOLUTIONS,' an innovative concept that understands residents' needs better.

● Project area of over 32 rai

● 61 units with usable areas ranging from 391 to 516 square meters

● Prices starting from 23 to 35 million baht for two-story luxury single-family homes on land sizes of 87.3 to 214.9 square wah

● First booking opens on March 16-17

Mr. Mongkut also commented on the luxury home market segment priced at 20 million baht and above, noting that the luxury home market has attracted more developers over the past year. However, SC Asset has extensive experience and has been a leader in developing homes in this segment for a long time, allowing us to understand customer needs well. We continuously conduct research with customer groups to gather data on living trends and new innovations to develop products that meet customer demands. The results of our efforts are reflected in the sales figures of previously launched projects, including the Grand Bangkok Boulevard Chaeng Watthana-Ratchaphruek project, which launched at the end of 2023 and achieved a sold-out first phase with sales exceeding 660 million baht from a total project value of 27 billion baht.

Starting this year, all SC projects will feature innovations that enhance the living experience, such as security monitoring technology through a Command Centre and smart technology via RueJai Intelligence, along with other standard technologies such as EV Charger support points, Active Air Quality systems, and Smoke Heat Detectors. Additionally, to reflect SC Asset's unique identity, the company has enlisted popular actresses Aff Taksaorn Paksukcharern and Lady Prang Kanyarat Wongkachornklai to share their perspectives on choosing a home and their favorite lifestyle moments within their homes.

Aff Taksaorn Paksukcharern and Lady Prang Kanyarat Wongkachornklai

Aff Taksaorn Paksukcharern

Moreover, SC Asset has launched the marketing campaign #ThisHouseYourChildLikes for the first time! In this campaign, 'the child' or the person you want to live with the most will express how SC Asset homes meet your and their lifestyle needs, inviting you to receive exclusive privileges first. SC Asset homes are ready to be the perfect home for the growth of 'the child,' providing you with peace of mind in finding your dream home and townhome across 59 prime locations in Bangkok, with great prices starting from early this year. Enjoy free flights for the whole family* (up to 4 people) and discounts of up to 7,000,000 baht*. This promotion is available from today until March 31, 2024. To learn more about the house your child likes, call 1749 or visit http://www.scasset.com.