Dusit Thani Group continues to expand its business in Thailand with the launch of Dusit Princess Phatthalung, the 15th hotel under the Dusit brand in Thailand and the first in the southern region under the "Dusit Princess" brand. This hotel stands out as a "resort in the heart of Phatthalung" that is spacious and surrounded by lush natural beauty, including a tranquil pond for relaxation, making it ideal for travelers seeking leisure and business opportunities. It offers a wealth of food, culture, and service that ensures the highest level of comfort according to Dusit Thani standards, confident in boosting tourism in the south, which will become a destination for travelers worldwide.

Mr. Jill Kretaletch, Chief Operating Officer of Dusit Thani Public Company Limited stated that the ongoing infrastructure development in southern Thailand, along with the emergence of new tourist attractions and business centers, presents a great opportunity for the Dusit Thani Group to expand its operations in this region. The Dusit Princess Phatthalung hotel is ready to warmly welcome visitors, showcasing the unique charm of Dusit Thani while providing premium services to guests.

Dusit Princess Phatthalung is the 15th hotel under the Dusit brand in Thailand and the first under the "Dusit Princess" brand in the south. It boasts a 4-star hotel standard with a 'resort-in-the-city' theme, featuring a total of 132 rooms and suites, with room sizes reaching up to 79 square meters. This elevates the standard of relaxation in Phatthalung to an international level, as the province is becoming a destination for both Thai and international tourists seeking cultural heritage and abundant natural beauty. The hotel is conveniently located just one hour by car from Trang Airport or 1.5 hours from Hat Yai International Airport.

The hotel features a distinctive architectural design that provides a serene and spacious environment, along with a pond that creates a private atmosphere. It is equipped with numerous facilities suitable for meetings, seminars, or family vacations, such as a large swimming pool with a dedicated children's area and an activity area that regularly showcases local handicrafts. These are linked to handwoven products made from the local "Thup Rasi" plant, also known as "Krajood," which decorates the rooms and various parts of the hotel with meticulous craftsmanship. The hotel also has a modern ballroom that can accommodate up to 300 guests for events.

The dining and beverage services at Dusit Princess Phatthalung proudly connect back to the region's long-standing cultural roots, showcasing respect for local traditions. The Chi Chiao restaurant serves local dishes interpreted from Phatthalung's indigenous cuisine, blending Thai and Chinese influences into beloved flavors such as crispy seabass noodles, Singaporean chicken rice, and clay pot pork rib soup. Meanwhile, the signature Dusit Gourmet restaurant offers premium teas and coffees, refreshing juices and smoothies, freshly baked pastries daily, and a variety of international dishes in a tranquil lakeside setting. Both restaurants are committed to using locally sourced ingredients of high quality, including organic brown rice from Phatthalung's rice fields.

Phatthalung is one of Thailand's provinces rich in culture, being the birthplace of traditional shadow puppetry and Nora dance. This peaceful town is also home to numerous historical sites and temples, including Khao Ok Thalu, a natural tourist attraction symbolizing Phatthalung. This limestone mountain rises about 250 meters and features a tunnel that offers a 360-degree view of the city.

The Talad Tai Hon Market is another must-visit attraction, known for being an eco-friendly market free of plastic bags, featuring local products displayed on bamboo stalls, including spicy southern food, seasonal fresh fruits, and traditional sweets passed down through generations. The night market in front of the train station allows visitors to better understand and experience Phatthalung through over 200 stalls selling local food and products. The Chalerm Phra Kiat 80th Anniversary Bridge is another highlight, being the longest bridge in Thailand that crosses a lake, connecting Kuan Khanun District in Phatthalung and Ranod District in Songkhla, spanning 5.5 kilometers with beautiful views from both sides of the lake.

Guests at Dusit Princess Phatthalung can conveniently access natural tourist attractions in the province, such as the Nong Thale Sea Bird Park, the largest freshwater lake in Thailand, known for its biodiversity. Highlights include boat trips to see the red lotus sea, bird watching, observing water buffalo, and walking around wooden bridges. Additionally, Khao Phu-Khao Ya National Park, the source of Trang and Pak Phanang rivers, features diverse flora and fauna and is just a 40-minute drive from the hotel.

“We are committed to promoting the 'resort in the city' concept of Dusit Princess Phatthalung as a top choice for meetings and a gathering place for families. Furthermore, we aim to engage with the local community to foster sustainable growth in Phatthalung, making this southern province a dream destination for travelers seeking unique beauty,” said the Chief Operating Officer of Dusit Thani Public Company Limited.

Dusit Princess Phatthalung is offering a special room package from now until January 31, 2024, to celebrate its opening, starting at 1,500++ THB per night for a superior room, including breakfast for two, late checkout until 3:00 PM, and a 20% discount on dining at Chi Chiao restaurant.

Currently, the Dusit Thani Group operates in 19 countries, comprising a total of 56 hotels under Dusit Hotels and Resorts, along with 240 luxury villas under the Elite Havens brand, with over 60 more hotels in development worldwide.