Noble Development Public Company Limited, or NOBLE, has launched Noble Terra Rama 9 - Ekkamai, the first ultra-luxury single-house project in the 'THE RARE SELECTION BY NOBLE' collection. This project aims to meet the needs of high-income customers seeking a residence that reflects their unique tastes, both in design identity and living experience.
Ms. Ornuch Itthikosin, Chief Executive Officer of Noble Development Public Company Limited, stated, "Believing that those who are different seek something unique (RARE SEEKS RARE), NOBLE recognizes the demand from high-income customers who desire rare items or limited editions that also reflect their identity and cater to their specific needs. This is a crucial starting point for NOBLE to develop the single-house collection 'THE RARE SELECTION BY NOBLE,' presenting the project through three main components:
RARE LOCATION: Selecting special land for project development, which not only needs to be conveniently accessible and surrounded by complete amenities but also limited in availability, desirable, and difficult to possess.
RARE DESIGN: Designing to create a distinct identity in terms of the beauty of the exterior and unique internal functions that cannot be found in other projects.
RARE EXPERIENCE: Delivering a different living experience through interaction with the environment within the project, allowing residents to be part of nature, creating a comfortable and sustainable living experience." The first project launched this year is Noble Terra Rama 9 - Ekkamai, a three-story single house on land sizes ranging from 50-88 square wah, with only 29 units on an 8-rai plot in the heart of the city.


Ms. Ornuch continued, "Choosing the location is also crucial for creating a good quality of life for city dwellers. The Noble Terra Rama 9 - Ekkamai project is located in the heart of Rama 9, near the new business district of Bangkok (New CBD), with convenient access to various main roads, close to expressway entrances and exits, and three BTS lines. It is surrounded by office buildings, large hospitals, shopping malls, and particularly, it is an area that houses seven international schools." Having a home in the city may be limited by land size, making it challenging to have a large garden space within the house. Therefore, the concept of "Oneness with Nature" or integrating life with nature has become the main design principle for the project.


"We have collaborated with ANONYM, an architectural firm experienced in designing private residences, which emphasizes incorporating natural elements into living spaces. The design of Noble Terra Rama 9 - Ekkamai begins with three concepts:
CONNECTING: Creating a relationship between nature, space, and residents through a central tree court (Triple-Volume Connecting Tree Court), which serves as a focal point connecting everyone in the house with trees, breezes, and sunlight, as well as a space where all family members can see each other at all times.
GROUNDING: Creating an environment that brings residents peace and helps them return to balance, as if recharging their life energy every time they come home, through nature and privacy, hidden within the design elements, such as arranging the house layout to have interconnected green spaces throughout.
SELF-SUFFICIENT: Living sustainably by designing to use less energy and rely more on nature, allowing for sunlight from the Sky Roof and large skylights, reducing the need for artificial lighting, as well as enabling airflow from all corners of the house and installing an Air Quality System to enhance indoor air quality.
This internal-to-external design concept and the balance of living reflect a genuine concern for quality of life and create a distinctive identity (RARE DESIGN)," Ms. Ornuch stated. Regarding the design of the living experience, the project comes with complete amenities, including Double-Gate Security and 24-hour security systems, a Private Sanctuary Clubhouse featuring a large saltwater swimming pool, a waterfall wall for a relaxing atmosphere, a Guest Lounge for hosting guests or friends, and a Sensory Garden, a green space within the project. Additionally, every house is equipped with an elevator, Home Automation, and systems to support EV Chargers.

"The collection THE RARE SELECTION BY NOBLE marks a milestone in NOBLE's commitment to developing and providing a RARE experience for our valued customers. In addition to the Noble Terra Rama 9 - Ekkamai project, we are also preparing to present another RARE project that will be launched soon, namely NOBLE AQUA RIVERFRONT RATBURANA, a riverside single-house project on the Chao Phraya River designed to be an 'ICONIC RIVERFRONT VILLA' that integrates living with the river, ONENESS WITH THE RIVER," Ms. Ornuch concluded.

Noble Terra Rama 9 - Ekkamai is priced starting from 39-80 million baht. The model house will be open for viewing and officially on sale on September 2-3. Interested parties can register for project information and receive exclusive offers at (registration link) or via the project Line @Nobleterra.