Dwell Grand Asset leverages its strengths in residential project development, reflecting a unique identity that delves into every detail to understand consumer needs. It has established a new landmark in the Rama 9 – Ramkhamhaeng area with the launch of the "ARNA Rama 9" project, a luxury single-detached home project valued at 400 million THB, emphasizing the concept of "MY CURATED SANCTUARY" and featuring Modern Italian Design that blends classic and contemporary styles while maintaining timeless luxury. The interior functions can be adapted to suit various lifestyles, surrounded by Signature Greenery with over 50-year-old rain trees, catering to urban dwellers seeking privacy and tranquility under the concept of Private Home, for Private One. With only 8 units available, priced between 39.9 – 73 million THB, the goal is to close sales by the end of 2023.

Mr. Thawanun Thanetdesh Sunthorn, Managing Director of Dwell Grand Asset Co., Ltd., a property developer known for its unique home designs, revealed that the ARNA Rama 9 project is a luxury single-detached home project valued at 400 million THB, a joint venture between “Dwell Grand Asset” and “Setthakarn Group.” With a vision to meet the needs of customers in each segment, particularly the luxury segment seeking privacy in their living spaces, this project was developed under the concept of “Private Home, for Private One,” with only 8 families in a serene location on Rama 9 Soi 39, just 15 minutes from the city center in Thonglor – Ekkamai. The project emphasizes the concept of "MY CURATED SANCTUARY" with Modern Italian Design that reflects the timeless identity of the residents.

“The development of our project is akin to a craft, paying attention to every detail, from deeply understanding customer needs (Customer Insight) through 4 Brand Drivers: 1. Collective Insight, learning direct feedback from customers to build a database for project and service development; 2. Design Knowledge & Expertise, focusing on every detail in design, quality, and service as if creating our own home; 3. Design with Purpose, ensuring that good design meets living needs; 4. Service Efficiency, providing after-sales care through Service Solutions that address daily life needs. Under the brand “ARNA,” we present the Ultimate Privacy in a Serene Community, targeting those who appreciate privacy with a limited number of units and green spaces, emphasizing a tranquil location with urban convenience to meet the needs of modern urban lifestyles that increasingly require privacy,”

“ARNA Rama 9 is located in the Rama 9 - Ramkhamhaeng area, where the supply of single-detached homes is quite rare due to land constraints, while the demand for luxury single-detached homes remains strong due to the potential of the location, which conveniently connects to the Sukhumvit lifestyle area and many leading international schools, such as Shrewsbury City Campus. Additionally, it offers complete amenities similar to those in the city center, including public transport systems like the Blue Line and the Orange Line extensions, along with various mega-projects that will transform this area into a new economic zone in the future,” Mr. Thawanun added.

ARNA Rama 9 is a luxury single-detached home project under the concept of “MY CURATED SANCTUARY,” viewing residences as a peaceful retreat from chaos, and the idea of “Private Home, For Private One,” understanding the needs of high-privacy seekers. With only 8 units on a project area of 1-1-64 rai and a project value of 400 million THB, it stands out with its location on Rama 9 Soi 39, connecting easily to Rama 9 Road, Ramkhamhaeng, Ekkamai, Thonglor, and Sukhumvit, near expressway entrances and the Orange Line Ramkhamhaeng 12 station, surrounded by restaurants, shopping areas, prestigious educational institutions, and leading hospitals.

The homes are designed in a “Modern Italian Design” style, harmoniously blending classic and contemporary elements, maintaining a unique identity while preserving timeless luxury. The space layout allows for flexible usage, addressing the pain points of living, with the interior designed over 3 floors, featuring ceiling heights of 3 - 3.6 meters for an airy and comfortable feel, welcoming natural light and connecting with the surrounding greenery. Each home is enhanced with nanoe™ X technology, utilizing hydroxyl radicals to effectively inhibit viruses, airborne pathogens, pollutants, and unpleasant odors, proven to suppress certain viruses. Each unit also includes a Rooftop Garden, a versatile space that can be adapted for various lifestyles, such as a private fitness area or a rooftop garden with panoramic views.

There are two house types available: Type A with 5 units on land sizes of 44.20 - 45.60 square wah, usable area of 515 square meters, featuring 4 bedrooms, 5 bathrooms, and 3 parking spaces; Type B with 3 units on land sizes of 56.40 – 56.80 square wah, usable area of 611 square meters, featuring 4 bedrooms, 5 bathrooms, and 4 parking spaces, with a private lift and a 10-meter swimming pool equipped with an environmentally friendly Ionizer water system that is gentle on the eyes and skin. All units are fully fitted, with parking spaces accommodating EV chargers.

The project's landscape is surrounded by greenery in a serene natural atmosphere, preserving over 50-year-old rain trees as the project’s Signature Greenery, maintaining the original charm of the location. It is secured with a CCTV system and 24-hour security personnel. Construction began in Q2 of 2022 and is expected to be completed around Q1 of 2024.

Regarding marketing strategies, Mr. Thawanun added, “For this project, we have a clear segmentation strategy. We see that our customers have unique characteristics, preferring a small community, detailed designs, and ample usable space that can be adapted over time, along with close after-sales service. Our target audience includes successful young professionals, families looking to expand, and those seeking valuable assets. Therefore, to align with the behaviors of this demographic, which is mostly working-age, we focus on creating awareness through online media such as our website, Facebook, and Instagram, aiming to close sales by the end of 2023.”

Experience the “Private Home, for Private One” concept with ARNA Rama 9, the latest luxury single-detached home project in the Rama 9 - Ramkhamhaeng area, priced between 39.9 - 73 million THB. For more details, visit www.dwell-group.com or call 0-2281-6217.