SC Asset, a leader in delivering high-quality Living Solutions, reinforces its position as the number one brand in single-family homes by winning its first special award of the year, the Brand Star Awards in the real estate category (single-family homes) from the 2023 Thailand’s Most Admired Brand survey conducted by BrandAge. This award recognizes SC Asset as a brand that excels in brand awareness and has experienced rapid growth, gaining consumer trust. Ms. Joon-Chomchada Kuldeelok, Head of Corporate Brand and Communications, represented the company to accept the award.

Ms. Chomchada Kuldeelok, Head of Corporate Brand Strategy at SC Asset Corporation Public Company Limited, stated, “What makes the SC Asset brand stand out is that we do not start with the intention of competing with other players in the market or viewing ourselves within a competitive field. Instead, SC Asset's mission is to compete with one person only: the 'customer' who uses SC Asset's products or services. Our organization has a Brand Purpose of creating 'For Good Mornings' for everyone. We believe that if everyone is happy and worry-free, they will have the energy to create and innovate every day. Furthermore, we aim for 'For Good Mornings' to encompass 'everyone involved' with the brand, starting from customers, employees, partners, and the world, which are the four pillars that SC Asset prioritizes:

  1. Customers - We create quality homes with after-sales service to ensure customers wake up every morning without any worries about their homes. If problems arise, they can trust that they will not be abandoned.
  2. Employees - They are the foundation of SC Asset. We have established a community team to oversee employees' well-being, allowing them to focus on creativity.
  3. Partners - We ensure fairness in our business collaborations.
  4. The World - We aim to reduce greenhouse gas emissions by 20% by 2025 through eco-friendly construction design and materials, developing clean energy innovations, and managing electricity in line with global energy trends.

Ms. Chomchada concluded, “What makes SC Asset a distinguished brand is our trust in the capabilities of our team members managing each aspect. Therefore, SC Asset's success is not controlled by any one department or individual but is a shared belief with the CEO that everyone must create value for people and the world. Value must come before profit, meaning that the products we develop hold value for customers, leading them to choose us, which in turn generates profits that allow us to create value in other areas. This cycle continues indefinitely.”

SC Asset has only taken 20 years to pioneer the real estate business and become the number one leader in single-family homes, maintaining a commitment to product quality, which has garnered consumer acceptance and trust, strengthening the brand and making it memorable amidst increasing competition. This is why SC Asset has successfully secured the Brand Star Award as a distinguished brand from the 2023 Thailand’s Most Admired Brand survey.