SC is launching 22 new horizontal housing projects worth 30 billion baht, covering all locations in Bangkok, reaffirming its leadership in luxury homes. The latest unveiling is the Bangkok Boulevard Signature Westgate, a new series of luxury single-family homes called The Modern Colonnade New Series, inspired by Lake Como, Italy.

Top superstar “Mai-Davika” has been brought on as the presenter, reflecting a unique identity through the campaign “Live in a New Way”, with a design that perfectly fits every lifestyle in homes, townhomes, and condos across Bangkok.

Mr. Mongkut Techocharoen, Head of Horizontal Property Development at SC Asset Corporation Public Company Limited (SC), a leader in providing high-standard Living Solutions, revealed the plan to launch horizontal projects, stating that the introduction of 22 horizontal projects worth 30 billion baht aligns with the SC Thriving Beyond strategy, which focuses on quality growth that is superior and sustainable, aiming to create value for people and the world. The focus is on the real demand customer segment interested in homes priced over 10 million baht. In the first half of the year, there are plans to launch 8 new projects worth 11 billion baht, including SC's first ultra-luxury home project “95E1” (Ninety-Five East One) starting at over 100 million baht.

To reflect a unique identity, SC Asset has the honor of having top-tier Thai actress “Mai-Davika Horne” as the presenter, reinforcing the concept of project development and innovation, along with the campaign “Live in a New Way”, which emphasizes thoughtful design details in new homes that truly meet the needs of residents.

In the first quarter, the new series The Modern Colonnade New Series Bangkok Boulevard Signature Westgate will be launched, inspired by Lake Como, Italy, known as the most beautiful lake in Italy, located in a prime area along the main Kanchanaphisek Road, close to shopping malls, educational institutions, and healthcare facilities, with convenient access to the Purple Line and Si Rat Expressway. Prices start from 16.99 to 39 million baht.

Confident in its potential future location, close to numerous amenities, and with limited supply in the market, while consumer demand remains strong, as evidenced by the positive response in the past 1-2 years. The supply of new homes priced from 15 million baht and above is relatively low, closely matching demand, and this project consists of only 42 units. Moving forward, every SC home project will feature “Ruejai Home OS”, an innovative solution designed to better understand residents' needs, catering to all age groups with 7 innovations from SC Asset that enhance living standards and safety for all generations, such as EV Charger support, active air quality monitoring, and smoke heat detectors.

Bangkok Boulevard Signature Westgate is situated on over 18 rai, with 42 units, each unit ranging from 80.5 to 194.8 square wah, developed as luxury two-story homes starting from 16.99 to 39 million baht, with three house models to choose from:
• TUSCAN with a usable area of 391 square meters, featuring 4 bedrooms, 5 bathrooms, 1 living room, 1 kitchen, 1 dining room, 1 upper lounge, 1 maid plaza, and 4 parking spaces.
• IONIC with a usable area of 439 square meters, featuring 4 bedrooms, 5 bathrooms, 2 living rooms, 1 kitchen, 1 dining room, 1 upper lounge, 1 maid plaza, and 4 parking spaces.
• CORINTHIAN with a usable area of 514 square meters, featuring 4 bedrooms, 5 bathrooms, 2 living rooms, 1 kitchen, foyer (double volume), 1 dining room, 1 upper lounge, 1 maid plaza, and 4 parking spaces.

In addition to the new house models being a highlight, there is a strong emphasis on designing outstanding common areas with over 2 rai dedicated to a clubhouse and communal garden, equipped with amenities such as a uniquely designed large clubhouse, saltwater swimming pool, fitness center, co-working space, kids’ room, playground, and 24-hour security standard from SC Asset.

For those interested, more details can be found at www.scasset.com or by contacting 1749.