SC has announced a significant rebranding for the first time in 20 years, shifting its brand image to 'More than Just Housing' and advancing the strategy 'Reform to Perform: Transform to Win' to balance its business portfolio through 3 business engine groups, diversifying revenue sources, increasing recurring income, and creating a new S-Curve for the future. The company aims for total revenue of 25.5 billion baht in 2026 and targets to achieve new high profits by 2030.

Mr. Natthapong Khunakarawong, CEO of SC Asset Corporation Public Company Limited (SC), stated that the fragile global economic situation has prompted SC to adapt proactively over the past 2-3 years, including organizational restructuring, financial organization, increasing joint venture partners, and initiating new businesses under a risk diversification strategy. The company is gradually restructuring its business towards a portfolio that encompasses 3 business engine groups (Engines): Engine 1 Residential Real Estate, Engine 2 Recurring Income Real Estate, and Engine 3 New Business for a better future.

Additionally, the company aims to increase the profit share from Engine 2 and Engine 3 to over 30% to drive overall profits of SC to achieve new highs by 2030, while ensuring that all businesses create value for people and the world. In 2026, the company will undergo a major rebranding, changing its logo and image for the first time in 20 years, reinforcing its identity as 'More than Just Housing' with a flexible and diverse business portfolio to better communicate with a wider audience, including customers, employees, partners, investors, and other stakeholders.

Goals and Business Plans for 2026

• Total revenue target of 25.5 billion baht, representing a 21% growth compared to the previous year, with an investment budget of 8 billion baht for driving all business engines. The debt-to-equity ratio (IBD/E) is expected to decrease to below 1.2.

• Engine 1 Residential Real Estate aims for sales of 27 billion baht, growing approximately 33% from 2025, with a transfer of ownership target of 23 billion baht. As of the end of 2025, the backlog for sales awaiting transfer is over 18.5 billion baht, with about 40% expected to be recognized in 2026.

- Horizontal Development: Launching 8 new series of single-family homes across 17 projects with a concept that deeply understands life.

- Condominiums: Preparing to launch a new ultra-luxury branded residence and riverside projects worth a total of 25.5 billion baht.

- Introducing the 'GenSCription' model (Living Subscription Program by SC) to respond to the trend of the new generation.

"Rent instead of buy" increases access to housing and flexibility in living arrangements.

• Engine 2 Recurring Income Real Estate operates across hotels, warehouses, office buildings, and apartments for rent in the U.S., targeting a revenue growth of approximately 70% to 2 billion baht.

- Expanding hospitality business by adding 450 rooms in tourist destinations such as Pattaya and Phuket.

- Developing an additional 170,000 square meters of warehouse space in the Bangna-EEC zone.

- Investing in new alternative energy businesses to support the growth of data centers under SCX 360.

• Engine 3 New Business for a Better Future covers after-sales services, digital platforms, and health, targeting revenue of 400 million baht this year, growing approximately 60% from 2025.

- Expanding after-sales services from 150 projects to 260 projects, along with launching LINTON, a concierge service for ultra-luxury residents.

- Preparing a 3-year investment budget of 1 billion baht to support the growth of this business group.

• Conducting Business Sustainably

- Operating according to the international sustainability assessment standards of FTSE Russell.

- Continuing to reduce GHG emissions according to the 5-year target of 100,000 tons of carbon (from 2025-2030).

- Launching the SC Green Mark, a standard for green building development covering environmental aspects and the quality of life for residents, which will be applied to all Engines and all company projects.

"A brand is like a living entity that survives through evolution. Brands that do not adapt will eventually become extinct. Therefore, SC continuously adapts. The rebranding and organizational reform are part of the evolution of a more flexible and diverse business portfolio, ensuring that SC not only survives but also grows sustainably in the ever-changing and challenging real estate business while creating greater value for a wider audience," Mr. Natthapong concluded.