Sethaput Thaveesin, Chairman and CEO of Sansiri Public Company Limited, stated, "Sansiri stands firm as the leader in Thailand's super luxury real estate market, both in single houses and condominiums, surpassing other competitors in the Thai real estate sector with unmatched strengths. This is a testament to Sansiri's leadership as the number one developer of super flagship luxury properties in Thailand, stemming from the confidence and recognition from high-end customers, both in the brand and the quality of Sansiri projects, as well as an understanding of their true identity and lifestyle preferences. Recently, we announced our success with three significant phenomena: ‘Narasiri Krungthep Kreetha’ priced at 50–95 million Baht, sold out within a month even before the show unit was opened; ‘BuGaan Yothinpattana’ priced at 40–80 million Baht, sold out in 4 months; and ‘Khun by YOO’, the first Design-Branded Residence in Thailand, which sold out all penthouse units at nearly 600,000 Baht per square meter, the highest in the Thonglor area. Additionally, we have a segment of clients who accumulate projects in the Sansiri Luxury Collection as a collection of personal real estate assets, including those wishing to pass them on as legacies to the next generation."

Breaking sales records with a surge in value every year, the highest in the history of the real estate industry. The flagship, super luxury, and luxury projects developed by Sansiri under the Sansiri Luxury Collection, including single houses and condominiums, have seen their values increase every year. For example, 98 Wireless (Ninety-Eight Wireless) flagship super luxury condominium, which took over 7 years to build, valued at over 8.7 billion Baht, currently holds the record for the highest selling price per square meter in Thailand from an average opening price of 600,000 Baht per square meter to nearly 900,000 Baht per square meter today, representing a capital gain of up to 40% from the pre-sale price two years ago. This is one of the rare projects that is currently available for resale in the market. The Monument Thonglor has generated profits from resales of up to 20% per year from an average opening price of 350,000 Baht, now increasing to 400,000 Baht per square meter, and can be resold at a maximum price of 100 million Baht from 3 units. Meanwhile, the Narasiri Krungthep Kreetha project, priced at 50–95 million Baht, has generated a capital gain of up to 30% within just 3 months, and there is still strong demand even after the project has sold out. Baan Sansiri Pattanakarn, a flagship super luxury single house project, has generated a capital gain of up to 50% per year within 2 years.

“Sansiri is preparing to create a new standard phenomenon in the real estate industry to meet the increasing demand for luxury homes from high-end customers by launching 7 new projects under the Sansiri Luxury Collection, totaling over 18 billion Baht. This includes the launch of ‘Narasiri Phaholyothin-Watcharapol’, a luxury single house project set to debut early next year, and ‘BuGaan’, an exclusive residence, totaling 3 projects in 3 new prime locations, along with the first launch of 3 new brands that will create a phenomenon in the luxury real estate sector: ‘No.19’, ‘SIRINSIRI’, and ‘NARINSIRI’, which encapsulate the essence of luxury in one place, reinforcing Sansiri's position as the number one leader in the super luxury and luxury market in Thailand,” Sethaput concluded.

The pinnacle of luxury market leadership in every product is guaranteed by proven success through 3 main strategies

  • Brand Heritage: Sansiri's expertise, which began with the development of luxury projects and has accumulated over 38 years of experience.
  • Lifetime Asset Value: The ever-increasing value of residential assets, coupled with strong after-sales service that maintains the condition as if it were the first day of occupancy.
  • Brand Taste-Maker: With confidence and recognition from customers in the Sansiri brand, they purchase homes even before viewing the projects, including the best collection of international designers that are hard to find elsewhere.

Currently, Sansiri has achieved rapid sales closures under the Sansiri Luxury Collection, with a total of 5 flagship super luxury and luxury projects amounting to nearly 30 billion Baht, including 2 newly closed projects: NARASIRI KRUNGTHEP KREETHA, a luxury single house project in Krungthep Kreetha, valued at 6 billion Baht; BuGaan Yothinpattana, an exclusive modern residence with 14 units, totaling 600 million Baht; 98 Wireless (Ninety-Eight Wireless) flagship super luxury condominium, valued at over 8.5 billion Baht, which holds the record for the highest selling price per square meter in Thailand since its launch; Baan Sansiri Pattanakarn, a flagship super luxury single house project in Pattanakarn, valued at over 3 billion Baht; The Monument Thonglor, a luxury condominium in the heart of Thonglor, valued at over 6.5 billion Baht; and recently, Khun by YOO inspired by Starck, in collaboration with BTS Group Holdings, the first Design-Branded Residence in Thailand, which has just sold out all penthouse units at nearly 600,000 Baht per square meter, the highest in the Thonglor market, with a project value of 4.4 billion Baht.