Mr. Ratchachayut Nuntachotisophon, Deputy Managing Director of the Single-Detached House Business Development Division at AP (Thailand) Public Company Limited, stated that AP Thailand, under its brand promise of 'A Good Life You Can Choose,' continues to build on its success. As of April 30, 2022, the sales performance of horizontal products reached an impressive total of 13.522 billion baht, a 37% increase compared to the same period last year. This reflects the strong demand for new housing, including single-detached houses and townhomes, which is expected to continue throughout the year, provided that operators are prepared to face intensified competition and can adapt quickly. The key factors for success include effective financial management and product portfolio management, with plans to launch projects in prime locations and create product differentiation that surpasses competitors in the same market. This includes new house designs combined with innovative designs that lead to sustainable growth amidst new challenges in the future, catering to hybrid living for urban families at attractive and accessible price points.

“The single-detached house segment of AP Group is actively stimulating demand for ready-to-move-in houses, reinforcing its position as a leader in the single-detached house industry, aiming to deliver a good life that can be chosen through the 'AP Single-Detached House Campaign: Take It!! Discount, Receive, and Win Over 100 Million' with three quality single-detached house brands: THE PALAZZO, a luxurious mansion in the super-luxury segment; THE CITY, a newly designed single-detached house in the high-end segment; and CENTRO, a modern single-detached house design for starting families in the mid-range segment. A total of over 30 hot projects are participating in the campaign, featuring only special units in prime locations across Bangkok and its vicinity, along with four attractive offers: 1 - Total discounts of over 100 million baht; 2 - Receive an innovative home package worth over 500,000 baht that understands hybrid living; 3 - On top of that, free transfer fees; and finally - a chance to win a grand prize of a Tesla Model 3 worth 2.9 million baht and gold weighing 5 baht, with over 30 additional prizes available at special prices starting from 4.99 to 60 million baht, exclusively for customers who book and transfer ownership from today until June 30, 2022,” he concluded.

“We are confident that our strong sales performance, combined with the large campaign 'AP Single-Detached House: Take It!! Discount, Receive, and Win Over 100 Million,' will shake up the ready-to-move-in housing market and meet customer demand effectively by delivering quality housing at accessible prices and many special offers. This will be another special deal that provides great value, covering all price levels and various quality locations in the heart of Bangkok and its vicinity, especially with special offers on limited beautiful units. Once they are gone, they are gone. The total discounts exceeding 100 million baht will ensure that the company receives positive feedback from customers as always,” Mr. Ratchachayut concluded.

'AP Thailand - A Good Life You Can Choose'