AP (Thailand) Public Company Limited, a leading real estate development and innovative housing company in Thailand, has achieved a significant milestone following the announcement of its brand promise, "A Good Life You Can Choose." Recently, AP Thailand was ranked number one in the "Thailand’s Most Admired Brand 2022 – Most Trusted Real Estate Brand by Thais," receiving this prestigious award for the fourth consecutive year. Furthermore, AP Thailand also received the highly valued "Brand Maker Award," reflecting appreciation for its outstanding image and commitment to empowering society. This recognition comes from a nationwide survey of consumers and marketers who are aware of the brand, with Mr. Sanpasith Phungphueangcheuang, Senior Director of Corporate Brand Strategy, representing the company to accept the award at the Pullman King Power Hotel in Bangkok.

“As a developer, we see ourselves as more than just builders or sellers of homes. Our role goes beyond developing strong and beautiful houses. What is even more important, especially today amidst the crisis, is that we hope our brand can contribute to shaping the way happiness is perceived and viewed in the context of a new society. This is not just for our residents but for everyone in society. In the past, we have recognized the importance of developing a perspective on happiness in life and illustrating a new social context through our various campaigns. We believe that a good brand must dare to take a social standpoint. In every dimension of our brand creation, we are confident that we deposit value into society rather than just withdrawing or seeking attention solely for sales. All of this is AP's vision with the mission of EMPOWER LIVING, to continuously create an ideal world and allow you to have a good life that you can choose,” said Mr. Sanpasith Phungphueangcheuang, Senior Director of Corporate Brand Strategy.

“AP Thailand would like to thank consumers nationwide and all marketers who voted for us to receive these two prestigious and valuable awards. For over 30 years of operation, we have done our best every day to empower everyone to have a good life that they can choose. AP is ready to be the best choice with innovative design options across 16 real estate brands, including single houses, condos, and townhomes, with a nationwide rollout plan of over 175 projects valued at over 136 billion baht. Additionally, we have SMART Property Management, an AP subsidiary, to ensure the quality of living for AP residents is at its best, fulfilling the desire for different lifestyles and making every definition of happiness a reality,” Mr. Sanpasith concluded.

To reinforce the brand's stance on empowering everyone to be happy with their choices, the Brand Promise of a Good Life You Can Choose will be reflected through three main strategies: Happiness has no blueprints, addressing every desire for living by creating a new dimension in life (New layout of Life); Innovation from you for you, a crucial process in creating design innovation based on DESIGN THINKING principles that focus on discovering the unmet needs of customers; and Community of the future, being part of empowering society, which expands beyond delivering happiness and good lives not only for AP residents but also towards creating a better community in Thai society as a whole.

"AP Thailand - A Good Life You Can Choose"