Grand Unity is ready to tackle the real estate market! Emphasizing the strategy of Excellence in Values, the company is set to launch in 2022 with a new condominium brand, blue, featuring 3 projects in 3 promising locations across Bangkok, starting with "Blue Phahonyothin 35" to meet the lifestyle needs of the new GEN in the Now Normal era.

  • Grand Unity has unveiled its comprehensive real estate market strategy for 2022, highlighting its vision of Excellence in Values to deliver excellence in every aspect to customers and drive sustainable business growth, focusing on projects that cater to both mass and premium customer segments in the Now Normal era.
  • The company is launching its latest condominium brand, "blue", with 3 projects in 3 high-potential locations under the concept "Explore Your Area: Discover Happiness Without Going Far", with a total project value exceeding 2.5 billion baht.
  • The first project, "Blue Phahonyothin 35", is a new low-rise condominium that meets the lifestyle needs of the new GEN, with prices starting at 1.89 million baht.*

Ms. Thaddao Jirasawat, Acting Managing Director of Grand Unity Development Co., Ltd. or GRAND UNITY – “Makes Sense.” stated that last year, the company continued to strengthen all dimensions by focusing on creating products, services, and personnel that respond to the changing consumer behaviors in the Now Normal era, aligning with the organization's mission to allow you to “Live… on Your Reason - Makes Sense.” This is driven by key strategies including Product Excellence, Service Excellence, and People Excellence, which have proven the company's stability and capability in management and risk management, while also strengthening the business for successful growth.

“In 2021, we followed our business plan continuously to meet the needs of customers looking for condominiums amidst a situation that requires more careful decision-making. This has proven that customers recognize the quality or Product Excellence we provide at every step, from material selection in construction to Zero Defect, allowing us to successfully close sales on the CIELA Sripatum project. Additionally, we have developed projects that meet international quality standards, such as the ANIL Sathorn 12 project, which is the first residential project in Thailand certified under the global living standard WELL Multifamily PrecertifiedTM Gold level according to the WELL Building StandardTM from the International WELL Building InstituteTM (IWBITM) in the United States. Furthermore, in terms of service, the company has strengthened its capabilities by collaborating with SENSES Property Management Co., Ltd. (SENSES), which has experience and expertise in managing residential buildings, to provide comprehensive management services for condominium juristic persons.

Moreover, we continuously develop our human resources. It is a great honor that Grand Unity has received the BCI Asia Top 10 Developers Award 2020, a prestigious regional award in Asia, for our development projects under the BLUE Series, including ANIL Sathorn 12, MAZARINE Ratchayothin, and CIELA Charan 13 Station, reflecting our quality and excellence in product and service development.

For 2022, it represents another significant opportunity for Grand Unity to transform its business operations, continuing from 2021, which was a year of adjustment and strategic review, or The Year of Optimization. This year, the company emphasizes the vision of Excellence in Values to elevate 3 key strategies to deliver exceptional value to customers:

1. Product Excellence: Developing products to excellence with the key tool being understanding consumer needs and adapting to meet those demands for the highest quality of life for residents every day, ensuring that project construction meets international standards, combined with the application of modern innovations and technologies.

2. Service Excellence: Providing comprehensive customer care, including exclusive activities from the Grand Unity Family, support for disinfection services in various Grand Unity projects, Home-Friendly services that can be easily requested through the Grand Unity Application, and professional management of residential buildings by SENSES Property Management Co., Ltd.

3. People Excellence: Enhancing knowledge and skills for employees under the Customer-Centric Mindset, which is a vital resource that creates endless value for both employees and Grand Unity customers. This strategy is also part of the sustainability development plan for the Uni-Venture Group.

Additionally, Grand Unity is actively seeking high-potential strategic locations in Bangkok with high economic growth rates, equipped with infrastructure and convenient transportation systems, to suit the lifestyle of consumers in the Now Normal era, ensuring maximum value for consumers while addressing the needs of target groups across all segments, truly responding to lifestyle needs in terms of Sustainability and Living Standard Excellence.

“This year, Grand Unity is fully entering the real estate market, with a key highlight being the launch of another new condominium brand under the ‘BLUE Series’, the brand "blue", which comes with the concept "Explore Your Area: Discover Happiness Without Going Far". This brand has been developed to meet the lifestyle needs of the new GEN and is affordably priced, as the company has previously developed projects in the Middle to High segment. The term "blue" represents a color that signifies identity, freedom, and integration, symbolizing the beginning of a youthful, free-spirited, and creative phase. The projects under the brand "blue" consist of 3 projects in 3 high-potential locations in Bangkok, enhancing lifestyle coverage even further, starting with the launch of the first project, Blue Phahonyothin 35, followed by Blue Sukhumvit 89 and Blue Sukhumvit 105, with a total project value exceeding 2.5 billion baht.

Alongside the development of new projects, the company aims to boost sales of completed projects worth over 2.7 billion baht and a backlog of sales to be recognized in 2022-2023 exceeding 3.5 billion baht. Furthermore, as the situation improves, there are several projects awaiting development in various high-potential locations near the BTS, estimated at over 8 billion baht. We believe that this year, customers will clearly experience our commitment to delivering quality in every dimension at Grand Unity,” Ms. Thaddao concluded.

Project “Blue Phahonyothin 35”

“Blue Phahonyothin 35” is an 8-story low-rise condominium consisting of 2 buildings, located on a 2.1.97 rai plot with a project value of 800 million baht, featuring 322 residential units in 6 layouts, ranging from 24 to 37.50 square meters, fully furnished starting at just 1.89 million baht*, under the concept "Find New Moments in Familiar Places: Life is about discovering new things in familiar places."

The project is located near the Ratchayothin intersection, recognized for its location potential, as well as being a CBD in the northern part of Bangkok, with continuous development in transportation systems, job opportunities, and various offices, which will further enhance the location's growth potential, providing convenient access to the city center, surrounded by major roads such as Phahonyothin Road, Vibhavadi Rangsit Road, and Ratchadapisek Road. It is also close to the BTS Ratchayothin station, just 1.5 kilometers away, and the BTS Phahonyothin 24 station, only 1.7 kilometers away, along with the upcoming Yellow Line BTS. Additionally, it is surrounded by numerous lifestyle hubs and important locations.

In terms of project design, it has been developed and adapted to meet the changing behaviors of customers, catering to the living needs of target groups in the Now Normal era, focusing on product design that emphasizes the function of space, equipped with Adaptive Design furniture specifically designed for the blue project, to meet the lifestyle needs of the new GEN and allow for versatile usage, which will help save space and increase usable area.

Moreover, various common areas have been creatively designed, covering 3 floors, interconnected from the ground floor to the upper floors, with a Sky Bridge connecting the central areas of both buildings, offering diverse and engaging functions such as Co-Working Space, Game Room, Fitness, Yoga Room, and Central Pool, along with a Greenery Space garden within the Court that enhances relaxation. The project also includes parking spaces covering 40% of the total area, managed with modern security systems, controlling access with Key Card Access and Touchless Access for common areas, along with 24-hour CCTV surveillance.

 

The "Blue Phahonyothin 35" project is set to officially open its sales office on February 26-27. Interested parties can register for special offers during the Exclusive Opening at https://grandunity.co.th/th/blue-phahonyothin-35
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