Central Pattana launches a new era with a grand Chinese New Year landmark, investing 200 million baht in the '2022 POWER OF THE GREAT TIGER' campaign, creating the best Art & Cultural Landmark at Central shopping centers nationwide from today until February 16, 2022.
• Celebrating its 40th anniversary, Central Pattana invites world-class artists to transform shopping centers into art exhibitions, tapping into Global Trends to create a new style of Chinese New Year while targeting the Young Gen with Gamification and Art Installations.
• The ultimate fusion of two great disciplines creates the '5 Powerful Tigers' by renowned astrologer Mor Chang - Tosaporn Sritula and world-famous artist Yoon Panphat Techamethakul, generating auspicious energy in five aspects: Power, Love, Progress, Health, and Wealth.
• The most magnificent sculptures of the five auspicious tigers, 'Tiger Welcoming Chinese New Year,' awaken the energy of good luck and serve as auspicious check-in points for the Year of the Tiger at five locations: Central Rama 2, Westgate, Bangna, Chiang Mai Airport, and Ayutthaya.
• Experience the utmost auspiciousness with the 'Royal Hand-Painted Exhibition by Siris artist' from Her Royal Highness Princess Chulabhorn Walailak, featuring paintings, sculptures, and mixed media, along with a stunning Digital Art Exhibition at Central World, Central Korat, and Central Udon Thani.

Central Pattana Public Company Limited, a leader in the Thai real estate business, manages 35 Central shopping centers nationwide in collaboration with Central Retail Corporation Public Company Limited, a leader in Thai retail, and other business partners including Central The 1 credit card, American Express, Citibank credit card, Government Savings Bank credit card, Kasikorn Bank credit card, Krungsri credit card, First Choice credit card, KTC credit card, Siam Commercial Bank credit card, TTB credit card, TMB credit card, Thanachart Bank credit card, Dolphin Wallet, RAKxa Wellness & Medical Retreat, Hyatt Regency Koh Samui Resort, Major Cineplex, and SF Cinema, is celebrating the Chinese New Year with grandeur by organizing the '2022 POWER OF THE GREAT TIGER: Welcoming Good Luck and Infinite Happiness at Central Shopping Centers' campaign, celebrating a new style of Chinese New Year in the form of 'Digital lifestyle x Art Exhibition,' tapping into Global Trends by merging digital technology with art exhibitions, transforming shopping centers nationwide into The Great Galleria of Luck, creating an Art & Cultural Landmark to welcome the Year of the Tiger at all branches, highlighting the five auspicious tigers created by the two masters of disciplines, Mor Chang Tosaporn Sritula and Yoon Panphat Techamethakul, along with the five-element tiger sculptures, reinforcing its status as the best celebration landmark for every festival at Central shopping centers nationwide from January 17 to February 16, 2022.

Watch the behind-the-scenes video of this special project, showcasing the stunning design collaboration between Mor Chang Tosaporn Sritula and Yoon Panphat Techamethakul https://youtu.be/pHYN7iUQvwI

Dr. Natakitti Tangpoolsinthana, Assistant Managing Director of Marketing at Central Pattana Public Company Limited stated, "This year's Chinese New Year coincides with Central Pattana's 40th anniversary, so we wanted to offer a special experience to share positive energy and express our gratitude on this anniversary by investing 200 million baht to create a new style of Chinese New Year landmark. This year's uniqueness taps into Global Trends regarding Digital lifestyle and Art Exhibition, bringing digital elements into the art with 'The Great Galleria of Luck,' an art exhibition across all 35 branches nationwide. Customers can not only enhance their auspiciousness and receive the energy of good luck for the Year of the Tiger but also enjoy the art, creating vibrancy and novelty while appealing to the Young Gen who are interested in auspicious sciences and value art. Additionally, we are creating engagement with customers through Gaming Exhibitions and Art Installations that will become auspicious check-in points, enhancing fortune and status, and photo spots that everyone must not miss, along with new digital lifestyle activities to ensure customers have fun and enjoy the Chinese New Year festival, along with a special limited edition collection designed by Yoon, including tote bags, auspicious stickers that have been blessed, and auspicious screen savers to reach all target groups.

This year's highlight is the collaboration between renowned astrologer and world-class artist Mor Chang Tosaporn Sritula and Yoon Panphat Techamethakul, who have come together to create the 5 Powerful Tigers to deliver auspicious energy in five aspects: Power, Love, Success, Health, and Wealth. Meet the 'Five Element Tiger' sculptures representing Gold, Water, Wood, Fire, and Earth at five branches, serving as auspicious check-in points to enhance life energy in all aspects, including the Gold Element Tiger sculpture, the tallest in the country at 6.8 meters, representing the Wealth Tiger, blessing prosperity and good luck at Central Westgate (January 21 - February 1, 2022), the Water Element Tiger sculpture on an ice mountain, representing the Success Tiger, blessing progress and smoothness at Central Chiang Mai Airport (January 28 - February 1, 2022), the Wood Element Tiger sculpture created from auspicious flowers, representing the Love Tiger, blessing love and happiness at Central Bangna (January 28 - February 8, 2022), the Fire Element Tiger sculpture made from two red candles, representing the Power Tiger, blessing power and glory at Central Rama 2 (January 21 - February 2, 2022), and the Earth Element Tiger sculpture with blue patterns of plum blossom, representing the Health Tiger, blessing health and strength, created by officials from the Fine Arts Department's conservation of ancient Thai murals and sculptures at Central Ayutthaya (January 20 - February 2, 2022). Experience the utmost auspiciousness with the 'Royal Hand-Painted Exhibition by Siris artist' at Central World, Central Korat, and Central Udon Thani, featuring paintings, sculptures, mixed media, and a Digital Art Exhibition, reinforcing its status as the best lifestyle destination and celebration landmark for every festival.

Highlights of auspicious activities, welcoming good luck and infinite happiness at Central shopping centers include Central World, the hub of the five auspicious tigers in the heart of Bangkok, "THE FIVE TIGER RANGERS" featuring LOVE TIGER RANGER, a photo spot to receive the energy of love, and a success tunnel to receive the energy of progress, along with enjoying the exhibition "Diverse Lives by Siris artist" in the form of paintings, sculptures, mixed media, and immersive art, spectacular with The Biggest Dragon Show on PANORAMIX on a giant panoramic screen, Central Nakhon Ratchasima, appreciating the artistic brilliance of the hand-painted works of Her Royal Highness Princess Chulabhorn Walailak, along with paying homage to the ancient teak wood statue of Guanyin over 100 years old at Central Phuket, and marveling at the art gallery from the entrance of Sky Walk, along with the underwater lion dance performance at Central Village, taking chic photos with the "Power of the Great Tiger" garden featuring giant auspicious Chinese characters, and at Central Ram Inthra, experiencing ancient opera and unique performances that are hard to find.

Additionally, discover the '288 Art Tigers', auspicious tigers painted by volunteer artists, celebrities, and famous actors from Thailand, sharing happiness through CSR activities by auctioning off the artworks, with proceeds donated to local hospitals in 10 branches: Central Ladprao, Salaya, Khon Kaen, Udon Thani, Lampang, Phitsanulok, Hat Yai, Surat Thani, Samui, and Phuket. Enjoy the Chinese Market featuring a variety of auspicious dishes from legendary restaurants, a Chinese market with over 10,000 auspicious items, premium auspicious offering sets, fashion items for the Chinese New Year, lucky charm items, giant auspicious tiger lanterns, the longest fire-breathing dragon show in Thailand, a Gaming Exhibition, and cutting-edge digital lifestyle activities, scanning AR to take cute photos with the five auspicious tigers and receive digital red envelopes worth up to 500 baht.

Special promotions: The more you shop, the more you save include receiving cashback up to 22%* from participating credit cards, Central The 1 members can enjoy 0% installment plans for participating stores/products, and receive cashback up to 888 baht when spending 2,500 baht, exchange for a Limited Edition tote bag with six auspicious tiger designs by Yoon Panphat for only 390 baht (regular price 1,150 baht). The top 8 spenders using Central The 1 credit card, The Black, and Lux, with the highest accumulated spending throughout the campaign, will receive an exclusive fortune consultation with Mor Chang, along with a RAKxa One-Night Wellness Package. The first 50 customers spending 888,888 baht will receive a RAKxa One-Day Wellness Package or a Hyatt Regency Koh Samui room package. Collect and redeem The 1 points immediately at participating stores, earning 1 point for every 25 baht spent, and redeeming 1,000 points for a 100 baht discount. Special for the Pay-Pray-Travel event (January 28 - February 5, 2022), earn up to 8,888 additional The 1 points*, and for The 1 customers, register to receive a free red envelope set (5 envelopes) and a Limited Edition Power of the Great Tiger sticker designed by Yoon Panphat, recommended by Mor Chang Tosaporn Sritula, along with a piece blessed with holy water from Wat Thip Wararam from January 21, 2022, onwards until supplies last (limited quantity available).

Experience auspiciousness and unlock the energy of the five elements tigers with five highlights of happiness, fully celebrating the Chinese New Year in the 2022 POWER OF THE GREAT TIGER campaign, welcoming good luck and infinite happiness at Central shopping centers across 35 branches nationwide from January 17 to February 16, 2022.