"Inter Pharma" has launched a major campaign with "Probac Ultra Collagen" to shake up the collagen market in Thailand, highlighting a unique selling point with 12 essential nutrients that enhance skin beauty (Beautifiers) including probiotic strains backed by research for skin health, prebiotics, coenzyme Q10, vitamin C, and hydrolyzed fish collagen all in one packet. They are the first in Thailand to market at the Ultra Collagen level, aiming for sales of 10 million baht within the first three months, undeterred by fierce competition in the market.

 

             Dr. Trinawat Thanitnithi, CEO of Inter Pharma Public Company Limited (IP), a leader in probiotic innovation and health care, revealed that the increasing demand for collagen products in various forms in the Thai market has led the company to see an opportunity to market and boost sales by launching a new product under the brand "Probac Ultra Collagen" (Probac Ultra Collagen).

          The product features a combination of 7 strains of probiotics, 2 strains of prebiotics, coenzyme Q10, vitamin C, and hydrolyzed fish collagen, totaling 12 key ingredients in one packet, aimed at enhancing the market presence. It is believed to receive a positive response from the target customer group, which includes the general public seeking better skin, including women, men, teenagers, and seniors, despite the intense competition in the collagen market with many players entering the field.

"We are confident that we will succeed in the market, aiming for sales of 10 million baht in the last three months of 2021, even though we just launched and opened the market on September 30, because Inter Pharma's Ultra Collagen is the first in Thailand to produce and market it.

Additionally, Probac Ultra Collagen is a nutritional pharmaceutical and a unique ultra-collagen innovation from Inter Pharma that combines 12 key ingredients in one packet, which should meet consumer needs more effectively compared to other brands available in the general market.

The 7 strains of probiotics include Lactobacillus acidophilus, Lactobacillus paracasei, Lactobacillus rhamnosus, Bifidobacterium bifidum, Bifidobacterium longum, Bifidobacterium infantis, and Bacillus coagulans, while the 2 strains of prebiotics consist of resistant maltodextrin (FiberSol-2) and fructooligosaccharides (FOS).

When combined with coenzyme Q10, which fights free radicals, protects the skin from UV rays, and helps rejuvenate the skin, vitamin C, which enhances absorption and boosts the immune system, and hydrolyzed fish collagen (Hydrolyzed fish collagen), a special fish collagen imported from France with a high amino acid composition, small molecular size, easy solubility, and good absorption into the body without a fishy smell, it deeply helps detoxify the skin, reduce dullness, strengthen the skin, and make it look younger from the inside out. Additionally, during the first month of market launch, the company is offering a special promotion of buy 2 get 1 free, with the regular price of a box (30 packets) at 2,700 baht."

 

For distribution channels of the product "Probac Ultra Collagen" (Probac Ultra Collagen), the company will penetrate all channels, including hospitals, clinics, general pharmacies, modern retail stores (modern trade), leading supermarkets, and the company's online channels such as the Facebook page Interpharma Thailand, website https://www.interpharma.co.th/, Line @interpharma, call center 094-956-9536, and Shopee to ensure the product reaches consumers nationwide, reinforcing its position as a leader in probiotic innovation and comprehensive health care.

There have also been reports of trials on "Probac Ultra Collagen" conducted on 47 women aged 33-55 over 3 months, showing a 26% reduction in wrinkles and a 19% improvement in skin softness. In another trial involving 33 women aged 40-59 over 2 months, it was found that skin moisture increased by 28% and collagen density in the skin also improved.