The Home Builder Association announced the results of the Online Home Building Expo 2021, which took place over 11 days, attracting over 57,000 visitors to the website www.รับสร้างบ้านออนไลน์.com. During the event, bookings for home construction exceeded 520 million baht, with an expectation of an additional 400 million baht in follow-up bookings after the event.

Mr. Worawut Kanjanakul, President of the Home Builder Association (HBA), revealed that the Online Home Building Expo 2021, held from September 10-20, 2021, was successful in terms of both visitor numbers and booking sales for home construction. Approximately 57,000 people visited the website www.รับสร้างบ้านออนไลน์.com, and bookings with member companies of the association totaled over 520 million baht, with an anticipated follow-up sales of no less than 400 million baht.

Although this was the first Online Exhibition in Thailand allowing consumers to book home construction and choose house designs, the visitor numbers and booking figures indicate a continuous interest and demand for home construction, despite the economic slowdown and the impacts of the COVID-19 pandemic. Therefore, the association's adaptation to marketing and sales activities by organizing online sales events, in addition to traditional offline exhibitions, has effectively addressed business challenges. The association plans to hold more events in the future to connect "consumers" with "home building companies" through various activities.

“I believe that the situation caused by the COVID-19 pandemic will gradually improve. The government is easing restrictions as the number of infections and deaths decreases, and more people are getting vaccinated, which is a positive sign for restoring confidence among the public and various business sectors,” Mr. Worawut stated.

However, Mr. Worawut also expressed concerns about issues arising from political protests and the anticipated rise in unemployment, which may persist due to business closures and layoffs in various sectors. Recent graduates and new workers may also face longer job searches. He believes the government recognizes these issues and should establish policies or solutions, as neglecting them could have negative direct and indirect impacts on the economy and the overall business sector, including the home building market. Therefore, to ensure business continuity and survival, adaptation is necessary, and the specific approach will depend on the details of each company.

Consumers and interested individuals can inquire through the Home Builder Association's website www.hba-th.org, which serves as a central hub for those interested in home construction to easily access information and various house designs, benefiting both members and consumers.