Icon Framework Launches New System 'ICON REM Lite'

A Comprehensive Sales Management System for Small Real Estate Businesses

Icon Framework, the developer of a comprehensive Real Estate Management Platform and the system administrator for over half of the real estate developers in Thailand, announced plans to prepare for all aspects of the real estate business in 2021. Recently, they launched a new system under the name 'ICON REM Lite', a comprehensive sales management system designed for small real estate developers with limited investment budgets and IT personnel. This system aims to provide a standard, accurate, and verifiable solution to enhance work efficiency and support future growth.

Mr. Wannathap Ruwijit, CEO of Icon Framework Co., Ltd., the developer of the Real Estate Management Platform specifically designed for real estate businesses, revealed that over the past 13 years since the company began operations and developed the first CRM system in Thailand, they have received positive feedback from major real estate developers in Thailand, with over 70 users of their system. The company manages a comprehensive sales management system covering sales, transfers, construction, and accounting tasks.

With the continuous positive response from users and ongoing system development, the company is confident that the ICON system is well-suited for the real estate market in Thailand and understands consumer behavior the best. In early July 2020, they launched the 'ICON Digital Mortgage', an automated online loan application system to provide convenience to consumers and reduce the complexity of documentation required for housing loan approvals. This system is the first to connect with banks, allowing real-time tracking of loan application statuses.

Given the current economic fragility affecting all sectors, the company is preparing for all aspects of the real estate business in 2021. Recently, they launched a new system specifically for small real estate developers, suitable for operators with limited project expansion each year. This system provides a standard for managing sales, reservations, transfers, and payments under the name 'ICON REM Lite - A Comprehensive Sales Management System for Small Real Estate Businesses', enhancing organizational efficiency without the need for server investments or IT personnel. This event was honored by the presence of Mr. Pornariss Chuanchaisit, President of the Thai Real Estate Association, Mr. Boon Yongskul, Vice President of the Phuket Real Estate Association and President of Boat Development Co., Ltd., Mr. Panyawit Preechapan, Partner Attorney at Baker & McKenzie Ltd., and Mr. Kanit Amrungkul, Senior Business Risk and Macro Research Officer at Krung Thai Bank Public Company Limited, who participated in a discussion on 'Organizational Management Strategies in Preparation for 2021'.

The launch of the new system 'ICON REM Lite' was described by Mr. Wannathap as a sales management system specifically designed for small real estate businesses, covering all sales processes, including a customer management system that enhances sales opportunities, allowing real estate developers to track sales and manage prospects effectively. The system includes reservation, sales, transfer, payment reporting, and a resident service system through the LINE application, improving work processes and aligning with the standards of larger organizations.

'ICON REM Lite is suitable for real estate developers with limited project expansion each year, limited investment budgets for systems and IT personnel, and who require a standard, accurate, and verifiable management system to support future growth,' Mr. Wannathap stated, elaborating on the various comprehensive functions and services.

ICON REM Lite: A comprehensive sales management system for small real estate businesses, developed from real working processes in the real estate industry, covering all sales processes, online automated loan applications (Digital Mortgage), transfers, and payments on a standardized system with templates verified by Baker McKenzie.

Customer Portal: Resident services through LINE OA with convenient service steps. Just add a friend to help residents receive services such as online payment/receipts, repair requests, and visitor access services through QR Code.

Real-Time Executive Dashboard: In-depth reports for executives that are processed and summarized in an easy-to-decide format and perspective, allowing for analysis and strategic planning, helping to make decisions more quickly and accurately.

Customer Experience Management: A system for managing customer satisfaction that surveys customer satisfaction from various channels and summarizes the data, enabling real estate developers to improve and develop products and services immediately.

'All systems developed by the company emphasize the importance of system work standards, accuracy, and reliability as the top priority, along with comprehensive services. With all these preparations, we have earned the trust of partners, including commercial banks and major real estate development companies in Thailand for over 13 years since the company's establishment,' Mr. Wannathap concluded, adding that the 'ICON REM Lite' system will be another important tool for small real estate operators to manage and adapt to market trends and consumer behavior post-COVID-19, aligning with the New Normal era and helping streamline all units in the real estate sector. The company aims to elevate the real estate business to the digital age to support future growth and expansion, ultimately improving the overall economy of the country.

Real estate developers interested in the 'ICON REM Lite - A Comprehensive Sales Management System for Small Real Estate Businesses' can inquire for more information at Ms. Nariporn at 084-6449955.