Major Development Public Company Limited has analyzed the impact of the COVID-19 pandemic, which may last until the end of the second quarter. As a result, the company has adjusted its sales strategy by increasing its marketing efforts through online channels to boost sales. Previously, the company used 70% online media and 30% offline media. In the current situation, the use of online media has been increased to 90% to align with customer behavior, as people are spending more time at home and have greater access to information. This allows customers to take more time to consider their purchasing decisions. The media chosen by the company to directly reach the target audience includes Facebook Live, Line Official, and video reviews of sample rooms, allowing customers to experience the sample rooms as if they were visiting the actual sales office.

Dr. Suriyah Poovoralak, Managing Director of Major Development Public Company Limited, stated, "This year is a challenging year for all industries, not just in real estate. The difficulty this year is that many businesses have been disrupted due to the COVID-19 outbreak. For Major, during this time, we will focus on sales strategies to clear out completed condominiums ready for occupancy by leveraging various online media. The sales team must also adapt to the market situation more than ever, promoting the ready-to-move-in project, Manor Sanambinnam, a high-rise condominium by the Chao Phraya River, near the Purple Line extension at Phra Nang Klao Station, through online platforms by launching the Facebook page 'Manor Sanambinnam Cheaper than COVID' and Line Official @manortook to reach the target audience looking for ready-to-move-in condos. Although consumer behavior has changed, with online platforms becoming more influential in daily life due to the increasing trend of food delivery and online shopping, purchasing a condominium is still a significant investment. People are hesitant to spend money and require more time to make decisions. In this crisis, we see it as a great opportunity for buyers to get the best prices that have never been available before in normal circumstances. Therefore, we have launched a campaign called Crisis is Opportunity with various promotions.

We are offering discounts on condominiums of "real discounts of 44%" from the regular price for 31 days and 31 units throughout May 2020, as well as the Golden Week promotion with a 50% discount from the regular price for one unit each day for 7 days, starting from June 1-7 and July 1-7, totaling 14 days and 14 units, to provide opportunities for those ready in this crisis.

This special pricing condition is available exclusively through online channels. Meanwhile, the company plans to delay the launch of new projects in the third quarter." This period is advantageous for consumers to get good deals at lower prices. Many developers are offering promotions to reduce existing stock, suitable for customers who are already interested in finding a condominium for residence. They have the opportunity to compare prices from various developers. The announcement of lower loan interest rates by banks is another positive factor that suggests there are always good opportunities hidden in crises, as long as consumers know how to seek and utilize them for their benefit.









Manor Sanambinnam
Location and Area: 11 rai along the Chao Phraya River, 900 meters from the Ministry of Commerce to MRT Phra Nang Klao Station.
Buildings: 4 buildings, 25 and 35 stories high, with a total of 1,796 units.
Unit Details: 1-bedroom units ranging from 26.17 – 44.54 square meters, 2-bedroom units ranging from 58.63 – 78.30 square meters.
Facilities: Swimming pool by the Chao Phraya River and a large swimming pool on the 6th floor, riverside clubhouse, playground, basketball court, jogging track around the project, snooker room, yoga room, ping pong room, children's playroom.
Status: Completed and ready to move in.