Mr. Suthisarn Chirathivat, CEO of Central Retail Corporation Public Company Limited (CRC), revealed that "Currently, the benchmarks for measuring an organization's success are not solely based on financial performance but must also encompass the ability to create sustainable and robust value across all dimensions. For this reason, Central Retail is committed to driving the organization forward under the mission of being 'Retail and Wholesale for All,' an organization that fosters balanced and sustainable growth in every aspect, with a vision to elevate the standards of the retail and wholesale industry to the next level. The success from our past efforts has been validated by winning 8 major awards from international platforms in the first half of 2026, reinforcing the organization's standards recognized by leading institutions worldwide, whether in the dimensions of business, personnel, or sustainability, all of which are crucial gears in driving Central Retail's ecosystem to deliver the best experiences to consumers and create solid value for all stakeholders to grow together sustainably."

Business Dimension Central Retail won 3 major awards for driving the 'New Heights, Next Growth' strategy to ensure continuous organizational growth in Thailand and Vietnam through branch expansion, launching new business models, renovating stores, and upgrading brands to better meet customer behaviors.

  • Reinforcing the strength of the ecosystem by maintaining its position on the prestigious FORTUNE Southeast Asia 500 list for the third consecutive year, continuously rising in rank, holding the 40th position among 500 companies in SEA and the 10th position among 105 companies in Thailand. Furthermore, when considering only the retail business sector in Southeast Asia, Central Retail has achieved remarkable growth, ranking 3rd out of 39 companies, while maintaining its position as the 2nd largest retail business in Thailand, reflecting the organization's potential to enhance business value and become a leader in the regional retail and wholesale sector.
  • Demonstrating portfolio management capabilities to refocus business, emphasizing growth in core markets like Thailand and Vietnam, through asset sale transactions related to department store business, with the success evidenced by the award for Best Cross Border M&A Deal of The Year (Thailand) for 2025 from Alpha Southeast Asia’s 19th Annual Best Deal & Solution Awards 2025.
  • Reinforcing success in international green financial innovation and sustainability leadership with the award for Best Green Bond – Thailand from The Asset Triple A Sustainable Finance Awards 2026, through the issuance and sale of Thailand's first retail and wholesale green bond worth 1 billion baht to invest in renewable energy projects, particularly the installation of solar panels on the rooftops of shopping centers and stores in the group, which is a crucial part of driving the ReNEW environmental strategy and establishing energy security for the business to navigate past crises effectively.

Personnel Dimension

Central Retail is committed to valuing human resources at all levels through a distinctive corporate culture and strong leadership, pushing forward personnel development projects in various dimensions, such as educational partnerships in dual vocational systems to cultivate new talent for the labor market, alongside upskilling and reskilling employees through diverse training systems both online and offline, as well as creating a safe, open work environment that supports growth and embraces diversity, allowing every employee across all business groups to achieve success and grow sustainably with the organization.

  • Positioning itself as a destination for new-generation workers by being selected as one of the best companies to work for in Southeast Asia, according to the Fortune 100 Best Companies to Work For™ Southeast Asia 2025 ranking by Fortune magazine in collaboration with the globally recognized organizational culture leader, Great Place To Work®.
  • Reinforcing international excellence by winning the Employer of Choice Award at the HR Tech Asia Awards 2026 in Singapore, highlighting success as a model organization that excels in driving a strong future work culture and is ready to adapt sustainably to changes.
  • Creating a significant phenomenon in the industry by winning a total of 24 awards at the Employee Experience Awards Thailand, led by the highest award, Employee Experience Champion of the Year, for the second consecutive year, along with the Overall Leadership Award, Overall Learning Award, and Overall Talent Acquisition Award, as well as numerous Gold, Silver, and Bronze Awards.

Sustainability Dimension

In addition to business growth and personnel development, Central Retail is also driving the “CRC Care” model towards sustainable growth covering all sectors in 7 key dimensions, integrating the capabilities of the entire business ecosystem to create stable growth among the organization, society, and the environment.

  • Being selected as a member of the leading global sustainability index The Dow Jones Best-in-Class (DJ BIC) by S&P Global in the World category for the third consecutive year and in the Emerging Markets category for the fourth consecutive year, selected from over 9,200 companies across 59 industries worldwide, and being a recognized index by institutional investors globally. This year, it achieved a sustainability score ranking in the Top 10% and rose to 3rd place in the retail sector out of 402 companies, with a continuously growing ESG score for 6 consecutive years.
  • Reinforcing the success of the sustainability model by winning the Best Community Programme Award at The Global CSR & ESG Awards 2026 for the sustainable lifestyle area project in Mae Tha, Chiang Mai, which transformed barren land into a full-fledged organic agriculture learning center, creating income distribution channels alongside preserving local culture and lifestyle, and serving as a model and inspiration for community development in other areas across the country.

“Every award, both nationally and internationally, that Central Retail has received is not only a source of pride for the organization but also reflects the importance and collaborative efforts of our departments and employees in achieving these successes. It serves as a significant motivation for us to strive to create good things with the belief that sustainable growth must be driven together in all areas, including caring for personnel, expanding business capabilities, and being responsible to the world, in line with our mission to be a model of a sustainable global retail and wholesale organization that not only generates numerical results but also ensures a strong and environmentally friendly business ecosystem for future generations, ensuring that partners, employees, consumers, and communities can move forward together with us sustainably,” concluded Mr. Suthisarn.