Crocodile Corporation Co., Ltd., a leader and expert in innovative construction materials, repair, and decoration, is advancing its B2B2C strategy to strengthen the capabilities of partner stores nationwide through the model "Jorakay Shop (JORAKAY SHOP)", which offers a complete range of Crocodile products without the need for stock in stores. This initiative enhances product accessibility for customers, allowing them to conveniently order Crocodile products with options for direct delivery to their homes or project sites. The B2B2C strategy aims to seamlessly connect the brand, partner stores, and consumers to deliver a reliable shopping experience for construction materials and home decoration, ensuring quality products and efficient service nationwide.

Currently, Jorakay Shop encompasses over 2,000 retail partner stores across the country, offering more than 1,700 Crocodile products in categories such as cement adhesives, grout, decorative materials, tile installation chemicals and tools, construction chemicals, and Crocodile paints, covering all areas of use including structural work, waterproofing, bathrooms, swimming pools, walls, and flooring.

This strategy aligns with changing consumer behavior driven by easier access to technology. Today's consumers seek convenient and quick purchasing channels while valuing product variety, timely delivery, and flexible shipping options, alongside a focus on product quality, brand reliability, and overall shopping experience. Crocodile recognizes the growth potential of online channels for Jorakay Shop and has implemented the B2B2C strategy to empower partner stores to fully meet these evolving demands.

Mr. Wikit Kanchaith, Chief Commercial Officer of Crocodile Corporation Co., Ltd., stated, "Crocodile prioritizes B2B partners with a strong CRM system through ongoing activities, benefits, and various promotional strategies aimed at sustainably enhancing partner capabilities, especially for ‘Jorakay Shop’ (JORAKAY SHOP), which consists of traditional retail partners that have been selected and certified by Crocodile. These partners play a crucial role in delivering Crocodile products to end users, including contractors, specialized subcontractors, and project developers. Partner stores with the 'Jorakay Shop' sign can sell the complete range of Crocodile products without needing to stock inventory, and currently, sales from Jorakay Shop stores represent a significant portion of total dealer sales.

The emphasis on strengthening the Jorakay Shop model reflects Crocodile's identity as a “JORAKAY EXPERT” with comprehensive expertise, aiming to provide diverse distribution channels that meet customer needs. Jorakay Shop and its network of retail partners nationwide will help deliver products, knowledge, and services to users in every area. Our intention is to create a network that allows our products to reach customers more quickly and conveniently.

Mr. Warapoj Tangmanaswong, Chief Marketing Officer of Crocodile Corporation Co., Ltd., explained the origins of this strategy: "For the plan to elevate Jorakay Shop, we are implementing a B2B2C strategy to create a business ecosystem that seamlessly connects the brand, partner stores, and consumers. We empower stores to access and sell the complete range of Crocodile products without needing to stock inventory, fostering mutual growth with Crocodile's partner network in the long term. At the same time, we are ready to respond to the rapidly changing demands of modern consumers across various purchasing channels. We emphasize retail channels that facilitate product access, allowing consumers to search, order, and specify pickup points for Crocodile products nationwide under a unified service standard."

The Jorakay Shop (JORAKAY SHOP) model reinforces Crocodile's commitment to creating a one-stop solution for construction materials and home decoration, offering a complete range of quality products in one place. With over 2,000 retail partner stores nationwide, we ensure customers receive products and post-sale consulting services precisely where they need them. Customers can order any Crocodile product through Jorakay Shop without a minimum order value and can specify pickup points as desired. Products ordered will be shipped directly from the Crocodile factory, breaking down barriers related to space and capital for inventory. Jorakay Shop allows customers to choose their pickup points, whether at the store, at home, or at construction sites as needed. Crocodile is ready to provide consulting, track order status, and offer after-sales service through the Contact Center, as well as exclusive promotions where customers can submit receipts from partner stores into the JORAKAY FAMILY system to accumulate points for rewards based on the company's terms.

Jorakay Shop also receives support for storefront decoration, including signs, product display shelves, and promotional materials at the point of sale, as well as training for sales staff by experts from JORAKAY ACADEMY through activities like JORAKAY EXPERT DAY and JORAKAY PARTNER CONNECT, along with special discounts in the birth month of store owners and a referral system for Jorakay Shop stores. Additionally, in 2027, Crocodile plans to organize overseas trips for partner groups that meet sales targets as a special reward to thank them for growing alongside the brand.

Moreover, Crocodile is offering a special promotion for customers purchasing Crocodile Floor Smooth Patch, 20 kg per bag, receiving a free long-sleeve Crocodile shirt (only at participating stores) from June 1 to August 31, 2026.

The B2B2C strategy further emphasizes that Crocodile values growth alongside partners, reaching end users, and providing all customer segments within the ecosystem with the best products and services through all channels, while conducting business to grow alongside elevating the construction industry that cares for people and the environment, under the vision "Build Today, Beyond Tomorrow."

Interested parties can follow news and benefits from Crocodile, as well as contact for services and direct product orders at
Line Official Account @jorakayfamily
Crocodile's social media at www.facebook.com/JorakayPage
or Contact Center at 02 720 1112.