SCG Distribution Co., Ltd., part of the cement and construction products business of SCG, reaffirms its leadership in the distribution of construction materials in Thailand by enhancing its wholesale channels. The company has launched a B2b2c strategy to boost the potential of its construction material distribution business in wholesale, along with the introduction of two main platforms: “PROMPT PLUS” and “D PROMPT.” These platforms are part of the ecosystem for wholesale channels, connecting the company’s construction material distribution network from suppliers to end-users, including tradespeople and small contractors, in line with the B2b2c strategy, which is the first of its kind in Thailand.

Mr. Wirach Tangjitpiyandi, Growth Platform Director of SCG Distribution Co., Ltd., a leader in the distribution of construction materials through Thailand's dealer system, stated, “Throughout the past period, SCG Distribution Co., Ltd. has been committed to continuous innovation by investing in technology development to meet the rapidly changing consumer demands across various channels. This effort aims to make purchasing construction materials as easy and convenient as possible, especially in the wholesale sector, which is a strong network and a key revenue source for the company. Currently, we have over 10,000 SCG dealer stores managing a nationwide network of construction material retailers. To enhance the competitive capabilities of these retailers and meet the rapidly changing consumer demands while competing with the continuously expanding Modern Trade stores, we have developed the platform “PROMPT PLUS,” a B2b E-Commerce Platform for construction material retailers to improve their business management efficiency, allowing them to have competitive product costs.”

“PROMPT PLUS” is a platform that aggregates a variety of construction material brands, including SCG’s own products and many others, all in one place. This will facilitate easy, convenient, and quick ordering of construction materials, enabling retailers to place orders anytime, anywhere, 24/7 through the website and application. Additionally, “PROMPT PLUS” has been designed and developed to provide an efficient online shopping experience, allowing retailers to order products and check their status at any time. Furthermore, “PROMPT PLUS” features a smart Chatbot system that can answer questions and assist in product searches, acting like a personal assistant. Retailers using the platform will also stay updated on news and special promotions, such as special price promotions, Flash Sales, and Cash Back offers through the Chang Family Wallet, along with the ability to accumulate points for rewards through the Chang Family Loyalty Program for construction material retailers.

Currently, PROMPT PLUS has over 9,000 construction material retailers nationwide using the platform, with more than 15,000 product items available, and has achieved total sales of approximately 16 billion baht. In 2022, the goal is to increase the number of participating construction material retailers on the platform to 12,000 and expand into five other ASEAN countries: Laos, Vietnam, Myanmar, Indonesia, and the Philippines. “PROMPT PLUS” is available for construction material retailers to use for free, with no fees. For more information, please contact the LINE Official Account: @promptplus.

Additionally, the company has developed a B2c Platform named “D PROMPT” to complement the B2b E-Commerce Platform “PROMPT PLUS” and complete the B2b2c strategy. “D PROMPT” will serve to connect two key customer groups: the network of construction material retailers and buyers, particularly tradespeople and contractors, by developing an online digital platform that allows tradespeople and contractors to easily select and purchase construction materials from the network of retailers sourcing from “PROMPT PLUS,” which includes over 9,000 stores nationwide. Furthermore, “D PROMPT” has developed digital tools to help construction material retailers manage CRM with regular customers and customers in their sales areas, helping to retain customer bases and increase sales opportunities for retailers in the network. “D PROMPT” is currently under development and is expected to officially launch in early 2022.

“Our company aims to develop the B2b2c strategy as a core strategy for managing distribution channels and delivering products from the source to end customers in an efficient end-to-end manner. We also hope to strengthen and enhance the construction material retailer network within our ecosystem by developing technology in the form of digital platforms, both “PROMPT PLUS,” which is a B2b E-Commerce Platform, and “D PROMPT,” which is a B2c Platform, to serve as the main drivers that create and deliver value to meet the needs of our end-user customers more effectively,”

“We believe that this B2b2c strategy will help develop a comprehensive distribution system for construction materials across the entire End to End Chain, addressing the needs of suppliers, the network of construction material retailers, and end-users through a modern digital system. We are the first in Thailand to implement this B2b2c strategy, reinforcing our leadership in the distribution of construction materials through Thailand's dealer system,” Mr. Wirach concluded.