JAS Asset Public Company Limited is a real estate business group operating community malls that are strategically located within communities to cater to their lifestyles. The past operations of this business group highlight the importance of leadership capabilities and vision in navigating through various crises, whether they be economic, political, wars, or natural disasters. Additionally, the rapidly changing consumer trends and social dynamics present significant challenges in adjusting strategies to effectively reach and serve the community as intended.

Mr. Supachai Sirikulpass, Chief Executive Officer (CEO) of JAS Asset Public Company Limited, stated, "In 2026, we have faced considerable challenges in our business operations, which have both aligned with our goals and required adjustments to keep pace with the rapidly changing world. In the second half of this year, we recognize that the community seeks more from us than simply asking what customers want to purchase. In an era where many shopping centers compete based on size, space, and the number of stores, JAS Community Mall has chosen a different path and strategy. We believe that the most valuable shopping center may not be the largest, but the one that understands the community best."

While large shopping centers compete to be the city's destination, JAS Community Mall aims to be the community's destination. Over the years, JAS Asset has grown alongside the community through various Community Malls across Bangkok and its outskirts. This experience has taught JAS that people seek not just a place to shop but a "living space" where they can spend time, meet others, create memories, and strengthen relationships within the community.

From this concept, the company has developed JAS Green Village Kubon as the first prototype project in a fully integrated Mixed-Use format, combining existing businesses within the group to create a space that serves all community members while addressing health care trends and supporting an aging society. The project includes:

· A community mall featuring restaurants, coffee shops, supermarkets, beauty clinics, dental clinics, hair salons, massage parlors, skill and tutoring schools, food courts, bookstores, and various lifestyle shops, totaling over 200 stores.

· JAS Sport Club, including 1 Pickleball court, 5 Badminton courts (Kubon branch), and 9 courts (Srinakarin branch), along with a Football Arena (Kubon branch) with 2 fields, as well as regular Aerobic Community activities.

· A Premium Budget hotel named SENS Hotel with 77 rooms.

· Senera Wellness, a 52-bed facility providing daily, short-term, and long-term care for the elderly, including post-operative recovery, stroke care, and end-of-life care.

· Senera Physical Therapy Clinic for those with office syndrome, sports injuries, or accidents.

· Vasu Pain Management Clinic, specializing in the treatment of bone, joint, muscle, and nerve pain, focusing on avoiding surgery or performing it at the appropriate time.

· Green Community, a green space and playground for families to engage in various activities.

“2026 is another year with significant challenges in business operations. The opportunities we see in the community have led us to expand our business across many branches. The most important aspect we currently have is our group of partners who have grown with us from the beginning, helping to create a more diverse Tenant Mix, and we will maintain this good relationship while continuing to develop together,” Mr. Supachai added.

Mr. Pongsaya Kittikachorn, Senior Vice President of JAS Asset Public Company Limited, stated that in the past, SENERA has been rebranded from SENERA Senior Wellness to SENERA, with a business model aimed at expanding its customer base and targeting a wider audience, aligning with current trends emphasizing health care and quality longevity. Initially, it is divided into 2 Segments: Wellness and Hospitality.

The Wellness segment includes Senior Nursing Homes & Assisted Living Care and Physical Therapy Clinics that will be open to the public in the third quarter, with the Wellness business currently only available at the Kubon branch.

The Hospitality segment involves a strategic shift from the previous Active Living nursing homes to a hotel business under the name “SENS Hotel Bangkok Kubon,” focusing on comfort, cleanliness, convenience, safety, simplicity, and value for money. This also fulfills the needs of the existing Wellness business, accommodating relatives visiting from other provinces or countries, providing nearby lodging for convenience, and the room designs cater to elderly guests.

Due to the positive feedback from this strategic adjustment, we are also in the process of transforming the elderly care center at the Bang Bua Thong branch into “SENS Hotel Nonthaburi Bangbuathong,” located within JAS Green Village Bang Bua Thong, which will also open in the third quarter.

“We are confident that this strategic integration of the Wellness and Hospitality businesses, along with the connection of services within the Community Mall, will enable us to grow more sustainably and steadily,”

Mr. Chin Pitak Naratepkitti, Chief Operating Officer (COO) of JAS Asset Public Company Limited, stated, “As COO, my main goal for 2026 is to implement the vision of a 'Community Living Ecosystem' effectively across all projects. The key is to create 'Operational Synergy' among the businesses in our group, particularly in connecting the customer experience (Customer Journey) between the Community Mall, Wellness Center, and Hospitality seamlessly.

We focus on integrated space management that genuinely addresses the Longevity Trend through data-driven operations to analyze the real needs of the community, ensuring our services and Tenant Mix adapt to changes. Furthermore, we prioritize elevating service standards and safety across all dimensions by setting high operational standards to make the JAS Mixed-Use Community Mall a safe, friendly space that can truly accommodate the lifestyles of all generations in the community. This is a crucial foundation for the new business model to grow steadily, sustainably, and yield good long-term returns for the organization.”

To create a living ecosystem that connects people of all ages, JAS believes that the future of Community Malls is not merely to serve as shopping centers but ultimately to become spaces that enhance the quality of life for community members. This includes areas where children can learn and play sports, develop skills, and create family bonding time, as well as spaces where the elderly receive care, local entrepreneurs can thrive, and the community feels it has a "second home"—a safe place to live.

This is the new direction for JAS Asset, transitioning from Community Mall to Community Living Ecosystem, growing not just as a business but alongside the people, community, and society. Together We Grow. The Second Half Begins.