Central Park Moves Forward to Create an 'Urban Lifestyle Ecosystem' in the Heart of Bangkok, Attracting Global Brands to Elevate Future Lifestyle Experiences
- Recently, ZARA opened its latest concept store in over 10 years, a two-story Duplex covering more than 2,000 square meters, designed under the concept 'Sequence of Discovery Spaces' by Zara’s Architecture Studio.
- The first ZARA Duplex Concept Store in Thailand at Central Park reflects its role as a 'Global Fashion Credibility Anchor' ready to support a true Global Fashion Ecosystem.
Central Pattana Public Company Limited, the management of Central Park shopping center, is advancing the mixed-use project in the heart of Bangkok to become a 'Global Urban Lifestyle Destination' through a strategy of curating global brands that meet the lifestyle needs of modern urban dwellers. Recently, it welcomed ZARA, a global fashion brand under the Inditex Group, which opened a new Duplex Concept Store covering over 2,000 square meters across two floors, reinforcing Central Park's role as a new Urban Lifestyle landmark in Bangkok.

Mr. Khun Yuth Dechudom, Assistant Managing Director of Assets at Central Park, Central Pattana Public Company Limited stated, "After Central Park's success as a new Culinary Landmark in Bangkok, we are now fully stepping into a Global Urban Lifestyle Destination by curating global brands that encompass fashion, wellness, lifestyle, and green spaces to create a comprehensive experience in one place.
Consumers in the CBD area today are not just looking for shopping spaces; they want places to live, meet, dine, and exercise throughout the day. The choice of ZARA to open its new concept store at Central Park reflects the project's potential as a curated platform for global urban brands, catering to quality urban communities and tourists from around the world."

The First ZARA Duplex Concept Store in Thailand
ZARA has chosen to open its latest Duplex Concept Store at Central Park, reinforcing Bangkok's status as a Prime Fashion Destination globally and reflecting that Central Park is truly an Anchor of Fashion Credibility ready to support a Global Fashion Ecosystem.
The store presents the concept 'Sequence of Discovery Spaces,' designed by Zara's Architecture Studio, featuring a double-height glass façade combined with natural stone materials, oak flooring, and stainless steel, elevating the experience to that of a global boutique. The space is divided into separate floors for Women and Men, with dedicated zones for Shoes, Beauty, and Accessories, while connecting to the central courtyard of Central Park, creating an open atmosphere that encourages customers to spend more time in the shopping center and enhancing the shopping experience with omnichannel innovations that seamlessly connect the physical store with online platforms, including real-time stock checks, online shopping with delivery within two hours, and automated payment and return points throughout the store.

Additionally, Central Park continues to curate global fashion, lifestyle, sports, and wellness brands, reflecting an Urban Lifestyle Ecosystem for modern urban dwellers, including:
- New lifestyle fashion and activewear brands include Berhka, Birkenstock, Covernat, JD Sports, Lululemon, Oysho, Paul Smith, Polo Ralph Lauren, Pull & Bear, RNG, Saucony, Sporty & Rich, Wardrobe Ministry.
- New beauty, cosmetic, and fashion accessory brands include Bonaventura, Burberry Her, Chanel Beauty, Cle de Peau Beaute, Gucci Beauty, Montigo, Rado, Sunnies World, Swarovski, and Tumi.
With the strength of its location in the Super Core CBD, connecting both the business district, Lumphini Park, and Roof Park, Dusit Arun, the green space in the heart of the city on the 6th floor, Central Park is designed to be a new 'Urban Lifestyle Ecosystem' in Bangkok that integrates Fashion, Dining, Wellness, and Green Living together, while continuing to curate global brands and experiences to meet the lifestyle needs of modern urban dwellers, expats, and tourists from around the world, fully becoming a Global Urban Lifestyle Destination.
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