It is undeniable that over the past year, the overall real estate market in the Samui-Pangan area has become one of the most sought-after locations in Thailand, both in terms of investment, residential project development, and foreign ownership in the form of Leasehold. This momentum has significantly energized the market, leading to continuous adjustments in land prices across various areas. Over the past two years, land prices in Samui-Pangan have increased dramatically, reflecting demand from both domestic and international investors, resembling the growth of the land market in Phuket five years prior.

However, when comparing overall price levels, the Samui-Pangan area still has significantly lower land prices than Phuket, indicating that it remains in the Early Growth to Expansion Phase with considerable room for further growth.

154 Projects, 2,860 Units, Total Value Over 61.14 Billion Baht

According to the Research and Communication Department of Colliers Thailand, as of the end of Q1 2026, the overall residential market in the Samui-Pangan area has a total of 154 projects for sale, covering approximately 2,860 units, with a total investment value exceeding 61.14 billion baht. This figure reflects the continuous expansion of supply and the entry of both existing and new developers into the market in recent times.

In terms of market absorption, many vacation home and condominium projects have been able to close sales quickly, especially those located in high-potential areas and positioned to cater to foreign purchasing power, primarily through Leasehold sales, resulting in a significant role for foreign investors in driving the market.

Major Developers Begin Accumulating Land, Preparing for New Competitive Round

Recently, major developers from Bangkok have shown increased interest in accumulating land in the Samui and Pangan areas to prepare for future project developments.

Particularly in the condominium segment, where supply in the market is relatively limited compared to demand, resulting in a high Absorption Rate and motivating the continuous development of new projects. It is anticipated that in 2026, new and major property developers from Bangkok, as well as developers from other regions such as Supalai Public Company Limited, Arsirun Holding Public Company Limited, and other major listed developers will actively launch additional projects.

This movement will intensify competition in the market, particularly in terms of location, project design, and sales strategies. However, the Research and Communication Department of Colliers Thailand believes that project developers should place significant emphasis on verifying land title documents or Title Deed to ensure accuracy and completeness, as well as selecting locations with clear demand potential. While the overall market continues to show growth trends, the success of each project still depends on the quality of the location, buyer demographics, pricing, and product suitability.

Residential Supply in Samui Area Classified by Type as of Q1 2026

Source: Research and Communication Department, Colliers Thailand

The Research and Communication Department of Colliers Thailand found that as of the end of Q1 2026, the overall residential market on Samui Island continues to exhibit interesting and ongoing dynamics.

This data reflects Samui's role as one of the strongest International Resort Real Estate Markets in Thailand.

Currently, Samui has a total of 113 projects for sale, covering 2,422 units, with a total investment value of approximately 53.2 billion baht.

These can be categorized into three main groups: condominiums, vacation homes, and housing estates, reflecting a diverse market structure that is continuously expanding or in a Sustained Growth Phase.

Samui Condominiums: 9 Projects, 1,214 Units

In the condominium segment, there are currently 9 projects for sale, totaling 1,214 units, with an investment value of approximately 6.028 billion baht.

Most projects are located in high-potential areas such as Chaweng, Bo Phut, and Lamai Beach, which are the centers of tourism and lifestyle activities on Samui, continuing to attract both investors and buyers for residential purposes.

The average price of condominiums is around 60,000–80,000 baht per square meter. However, the market has seen continuous price adjustments, with some luxury projects priced above 200,000 baht per square meter.

The price increase in the upper-tier projects reflects an elevation in project quality and a significant rise in demand from high-end buyers.

Vacation Homes Remain the Core Segment of Samui

The vacation home market continues to be the main segment of Samui, with 65 projects for sale, totaling 749 units, with an investment value exceeding 29.85 billion baht.

Most supply is located near key beaches such as Mae Nam, Chaweng, and Lamai, which are areas with potential for sea views, privacy, and short-term rental demand from premium tourists.

In the housing estate market, there are 39 projects totaling 459 units, with an investment value of approximately 17.322 billion baht.

Most project developments are concentrated in the northern part of the island, which is a quieter zone more suitable for long-term living than commercial tourism.

Foreign Demand Drives Sales Prices and Investment

In terms of demand structure, the condominium market in Samui continues to be primarily supported by foreign purchasing power, particularly from investors in Europe, Russia, France, Australia, China, and Israel.

This group of buyers plays a crucial role in driving both sales and price levels upward, exhibiting diverse investment behaviors, including long-term residence, purchasing for rental, and holding as long-term assets in the resort market.

In addition to investment figures, the attractiveness of the Samui market also stems from qualitative factors such as its world-renowned beachfront locations, ease of travel, comprehensive amenities, and a lifestyle that harmoniously blends resort living with international community.

These factors have made Samui not only a tourist destination but also evolved into a Destination Investment Market attracting investors from around the globe.

Vacation Home Supply in the Samui Area Classified Annually as of Q1 2026

 

Source: Research and Communication Department, Colliers Thailand

As of the end of Q1 2026, the overall vacation home market in the Samui area continues to grow prominently, especially over the past two years, reflecting a significant expansion of the market.

According to the Research and Communication Department of Colliers Thailand, in 2024, approximately 298 units of new vacation home projects were launched, while in 2025, this number increased to approximately 318 units.

This figure represents an increase of more than 100% from the normal period in the previous year, indicating a continuous growth trend, even as the market begins to reach a higher density.

Many developers still plan to launch new phases to meet the ongoing strong demand and to capitalize on the positive momentum of the vacation real estate market on Samui.

In terms of buyer structure, the vacation home and condominium markets on Samui continue to rely primarily on foreign purchasing power.

Thai buyers account for approximately 10–15% of total demand, mostly comprising freelancers and local business owners, while foreign buyers still dominate with 85–90% of the market.

Upon deeper analysis, over half of the total demand comes from European investors, reflecting Samui's role as a destination for long-term residence and international investment.

At the same time, there is ongoing demand from investors from Russia, Israel, China, Australia, the Czech Republic, and France, all of which are key markets driving demand for real estate on the island.

Residential Supply in the Pangan Area Classified by Type as of Q1 2026

Source: Research and Communication Department, Colliers Thailand

The Research and Communication Department of Colliers Thailand found that as of the end of Q1 2026, the overall residential market on Pangan Island continues to show significant movement.

This data reflects Pangan's evolving role as a market for international investment and residential real estate.

Currently, Pangan has a total of 41 projects for sale, covering 438 units, with a total investment value of approximately 7.94 billion baht.

Development can be categorized into three main groups: condominiums, vacation homes, and housing estates, reflecting a market structure that is still in the expansion phase and offers a variety of product types to meet foreign demand.

Pangan Condominiums Still Have Limited Supply

In the condominium segment, there are only 4 projects for sale, totaling 66 units, with an investment value of approximately 380 million baht.

Most projects are located in high-potential areas such as Sritanu Beach and Haad Yuan, which are popular among foreign buyers focusing on long-term residence in Wellness Living and Digital Nomad Lifestyle.

Although the number of condominium projects remains limited compared to villa formats, these locations continue to attract both investors and buyers for residential purposes.

Vacation Homes Are the Core of the Pangan Market

The vacation home market remains the main segment of Pangan, with 26 projects for sale, totaling 294 units, with an investment value exceeding 6.83 billion baht.

Most supply is concentrated in the northwestern and western zones of the island, such as Mae Haad, Haad Yuan, and Haad Hin Kong, which are areas with potential for sea views, privacy, and a resort-like atmosphere.

These locations are popular among mid to high-end buyers looking for vacation homes for long-term residence and rental in the form of Vacation Rentals.

In the housing estate market, there are 11 projects totaling 78 units, with an investment value of approximately 730 million baht.

Development in this segment is still spread across the western and northeastern parts of the island, targeting buyers seeking permanent or semi-permanent residences at more accessible prices than luxury villas.

Purchasing Power from Israel, Europe, and Australia Supports the Pangan Market

The overall residential market on Pangan Island continues to be primarily supported by strong foreign purchasing power, particularly from buyers in Israel, Europe, and Australia.

Buyers from Israel represent a niche market that has shown remarkable growth recently, exhibiting purchasing behavior for long-term residence alongside investment for rental.

This has led to ongoing demand in quiet zones with easy access to nature and supportive international communities.

Vacation Home Supply in the Pangan Area Classified Annually as of Q1 2026

Source: Research and Communication Department, Colliers Thailand

As of the end of Q1 2026, the overall vacation home market in the Pangan area shows growth trends similar to those in Samui.

Particularly in terms of supply expansion, which has accelerated significantly over the past two years, reflecting Pangan's transition from a short-term tourism market to a market for residential living and investment in the form of Second Homes and Investment Properties.

Data shows that in the years 2024-2025, approximately 231 units of new vacation home projects were launched.

In 2025 alone, new supply reached approximately 131 units, representing a remarkable expansion rate compared to previous periods.

This figure reflects developers' confidence in the long-term potential of the market, both in terms of quality tourism growth and demand for luxury accommodations from abroad.

Most projects in the market continue to focus primarily on foreign buyers, utilizing a 30-year Leasehold ownership structure, which aligns with legal land ownership restrictions in Thailand for foreigners and enhances investment flexibility in the medium to long term.

In terms of demand structure, over 90% of the primary customers in the vacation home market on Pangan remain foreign buyers.

Particularly from buyers in Australia, Europe, Israel, South Africa, the Czech Republic, and France, who primarily seek properties for long-term residence, retirement living, or investment for short-term rentals in the form of Vacation Rentals.

Meanwhile, Thai purchasing power, including freelancers and local business owners, accounts for approximately 10% of the entire market.

Three Main Zones Drive Demand on Pangan Island

In terms of buyer behavior regarding location, demand varies according to lifestyle and investment objectives, which can be divided into three main groups.

1. Sritanu and Hin Kong Zones

This area is highly popular among European buyers and digital nomads, as it serves as a center for Wellness and Spiritual Living.

This area has a strong international community surrounded by health cafes, yoga studios, and amenities supporting long-term living, making it a key destination for those seeking quality of life over short-term tourism.

2. Haad Yuan, Salad Beach, and Mae Haad Zones

This area is favored by high-end buyers who prioritize privacy and sea views.

With its hilly terrain and beautiful coastline, this zone has the potential for developing luxury villa projects that emphasize exclusivity, while also benefiting from scenic views and tranquility, which are crucial factors in purchasing decisions.

3. Tong Sala and Ban Tai Zones

This area serves as the island's center and has the most convenient infrastructure.

This location is therefore popular for investment due to its easy access to the pier, shops, and various services, as well as its potential for generating consistent rental income throughout the year.

Overall, the vacation home market on Pangan is entering a Structural Growth Phase, with clear segmentation of locations based on buyers' lifestyles.

This reflects that the market is not driven solely by tourism factors but is evolving into a fully-fledged international investment and residential real estate market.