The 42nd Housing and Condo Expo, organized by the Thai Condominium Association, the Thai Real Estate Association, and the Housing Business Association, revealed survey results indicating an increase in new customers attending the event, particularly among high-income groups. This led to total sales exceeding 3 billion baht across all price ranges. The main factors contributing to this success are the collaboration among developers to maintain stable prices during the event, countering the rising trends of inflation, interest rates, labor costs, and construction material prices, along with the government's final measures to stimulate the real estate sector.

Mr. Wariyut Kittiadum, Vice President of the Thai Real Estate Association and CEO of CENEX Property Co., Ltd., stated, "The survey from attendees of the 42nd Housing and Condo Expo, held from October 27-30, shows another success for the event, as 75.5% of attendees were first-time visitors, while about 24.5% had attended at least once before. This indicates that the expo organized by the three real estate associations has successfully reached new customer segments, including households with varying income levels. Households earning between 15,000-30,000 baht per month represented 15.4%, equal to those earning between 30,001-50,000 baht. Meanwhile, households earning from 50,000 baht to 100,000 baht accounted for 30.8%, and about 17.9% of attendees had household incomes between 100,001-150,000 baht per month, while those earning over 150,000 baht made up 20.5%."

"The survey also revealed that residential properties valued between 1-3 million baht attracted the most interest, accounting for 32.3%. This was followed by the 3-6 million baht range at 29.4%, and properties priced at 10 million baht and above at 17.7%. Other price ranges included projects under 1 million baht at 11.8% and those priced between 6-10 million baht at 8.8%. Notably, this expo successfully attracted high-income groups, making up 1 in 5 of all attendees, aligning with the high-value residential projects that garnered significant interest, ranking third overall."

Mr. Wariyut added, "Furthermore, the survey indicated that most attendees were genuine homebuyers, with 81.5% seeking to purchase homes for personal use, whether to expand their families, improve commuting convenience, enhance their living environment, or to secure assets for themselves and their families. Only 18.5% were interested in buying properties for investment or rental purposes. Moreover, 42.5% of attendees anticipated purchasing a home within this year, compared to 24.2% who planned to buy in 2024, and 33.3% who intended to buy afterward. This reflects that government support measures this year remain a crucial factor in the decision-making of most customers, including the relaxation of LTV measures allowing 100% loans for both new and second-hand homes, which the Bank of Thailand has set to expire at the end of this year, as well as the extension of reduced transfer and mortgage fees until the end of the year."

"The fact that the 42nd Housing and Condo Expo achieved its sales target of 3 billion baht is due to the overall recovery of the real estate market, with consumers becoming more willing to spend and invest normally. Developers are offering new products alongside special promotions for existing stock to encourage consumer decisions. Importantly, developers collectively agreed to maintain product prices during this event, not increasing them in response to inflation, interest rate hikes, labor costs, and construction material prices, which has created satisfaction among attendees. Additionally, the timing of the event coincided with the government support measures still being in effect."

"The next Housing and Condo Expo, hosted by the Thai Real Estate Association, has begun exploring strategies for collaboration among developers to offer additional value to consumers and will continue to work with the government to push for the extension of current measures or to establish new support measures to stimulate the real estate market in 2024," Mr. Wariyut concluded.