LG Electronics (Thailand) Co., Ltd., a global leader in innovative home appliance technology from Korea, kicked off the first day of excitement with the launch of “집들이 by LG: Every Step of Life at Home Starts with LG”. They transformed the Central World plaza into a cutting-edge Korean-style home that integrates smart innovations into a tangible experience, perfectly catering to the lifestyles of the new generation.

This campaign highlights the unique strategy of Experiential Marketing, elevating product displays to provide real experiences for Thai consumers to engage with the innovation of Affectionate Intelligence, or charming intelligence. LG invited the Asian K-Pop artist ‘Shin Yeo-eun’ to fly in and welcome the Thai audience, alongside the stylish Thai artist ‘SVRN or Porsche Siwakorn’, who added vibrancy by sharing lifestyle perspectives and showcasing healthy drink creations through LG's advanced innovations, all amidst a warm atmosphere.

“Shin Yeo-eun” Charms with a Special Moment for Thai Fans

Shin Yeo-eun's appearance was not just about launching the campaign; she represents a new generation that values tranquility and a warm, relaxed atmosphere, caring for health and genuinely prioritizing personal time. Her home space reflects that LG's smart technology is not only intelligent but also designed to seamlessly integrate into home decor, aligning with the vision of creating a burden-free home that manages tedious household tasks, allowing residents to enjoy quality time for self-care and relaxation.

Diving into ‘집들이 by LG’: Decoding the Favorite Rooms of Two Asian Superstars

At the event, LG created a simulated dream home space showcasing two distinctly different styles of two Korean superstars, reinforcing the idea that "no lifestyle fits everyone" by presenting spaces that truly cater to individual living styles.

Starting with the active space of ‘Minho’ (SHINee), representing energetic individuals who love fitness, this area is designed as a life archive where every zone flows seamlessly together. From the entrance zone, where music plays to set the mood before activities, to the fitness room, a power space for focusing on personal goals, followed by a living room and kitchen as the social hub, and concluding with a dressing room that rejuvenates the body and mind for a new day.

In contrast, the relaxation space of ‘Shin Yeo-eun’ presents an entirely opposite concept, resembling a warm nest amidst nature, a retreat from chaos, focusing on simplicity and tranquility. Starting from the entrance zone that transitions from the outside world to a relaxation area, where fresh air immediately soothes the senses, the living room is designed for true self-time, while the kitchen reflects a simple lifestyle through gardening and casual cooking. The dressing room organizes life and releases fatigue, embodying a life focused on mental healing and inner balance.

Although both spaces are vastly different, they are perfectly connected through LG Affectionate Intelligence, a smart technology that adapts to every rhythm of life through the LG ThinQ AI Ecosystem, which controls all appliances in one app. This campaign reinforces the idea that a home should be designed to fit each person's life, with LG serving as an intelligent assistant that provides freedom, choices, and happiness that perfectly meets every lifestyle.

Enjoy Six Days of Fun! Mark Your Calendar for Exclusive Highlights You Can't Miss

LG is ready to deliver happiness and special experiences straight from Korea, with free activities throughout six days from now until June 9, 2023, at Level 1, Central Court Zone, Central World Shopping Center. Daily highlights include:

  • June 5 (K-Style): Find Your Personal Color - Discover the perfect shade to elevate your look, and meet the cheerful young star ‘Top-Tosapol Maisuk’, who will join in spreading joy and creating memorable moments with fans up close.
  • June 6 (K-Pet Playdate): Smart Home for Furry Friends - Experience a wow factor for pet lovers! Explore a smart home for furry friends, with adorable appearances from Mark Pakin - Oh Thipakorn, who will bring fun up close, along with celebrity pets iam.calorie and Nong Tia that pet owners shouldn't miss. Special workshop to decorate a unique collar to take home for your beloved pets.
  • June 7 (K-inspired Living): Inspire Your Life, Redefine Your Living - Save the date! Meet Cherprang Areekul, who will share inspiring ideas on organizing your space while enjoying the smart home technology that perfectly fits your lifestyle with LG ThinQ.
  • June 8 (K-Pop & K-Drama): Feel the Fullest Experience - Immerse in entertainment through a smart TV, refreshing your mood and cheering loudly with ‘Jam - Ratchata Humphanon’ up close.

Culminating with a grand finale featuring legendary Korean superstar on June 9, meet Minho (SHINee), who loves active activities, starting the day with a sunrise run at Lumpini Park before taking the stage to share fun moments and a dynamic lifestyle with the hottest young artist in Thailand, ‘Jao Nai - Jinjetsada Wattanasin’. Don't miss the chance to join in the fun and be part of this special experience! You can follow the event details and campaign information easily on the Facebook fan page LG Global, Instagram lg_thailand, or on the website https://www.lg.com/th/housewarming/.