Bhiraj Buri Group reaffirms its role as a leader in quality real estate development by hosting the forum “Beyond the Space: The WELL-Being Era” at the IVORY SHADOW hall on the 45th floor of Bhiraj Tower at EmQuartier. The event aims to present a new perspective on office building development that transcends from 'workspaces' to 'living spaces,' emphasizing the well-being of users in all dimensions—physical, mental, and long-term work potential. This event was organized by the Bhiraj Office Real Estate Investment Trust (BOFFICE) to exchange knowledge and celebrate the achievement of Bhiraj Tower receiving the globally recognized WELL Certified Core Gold standard, reflecting the elevation of the building to international standards that genuinely prioritize user-centric design. The event featured esteemed experts from four sectors: building developers, actual users, designers, and organizational psychology specialists, who shared insights and experiences under the key concept that 'when office buildings are not just workplaces, but places where we live.'

Vision and Standards: From Architecture to Quality of Life

Mr. Pitiphat Buri, CEO of Bhiraj Buri Group stated that elevating to the WELL standard marks a significant turning point for the organization, transitioning from merely a real estate developer to a 'quality of life developer' focused on creating value through human-centric design.

“Post-COVID-19, people's behaviors have changed significantly. We need to delve into the experience from travel to living in buildings. Elements such as natural light, air, and temperature all affect efficiency and quality of life. The WELL standard provides a concrete framework to elevate these aspects. Revamping existing spaces to be livable requires improvements from the building's engineering systems to sightlines, green spaces, reception areas, and communal facilities to comprehensively meet the needs of living,” Mr. Pitiphat added.

Prof. Dr. Anjan Setthabut, an expert in Green Building architecture and President of the Thai Green Building Institute (TGBI) emphasized the sustainability aspect (ESG) by stating, “The WELL standard is not just about engineering; it encompasses quality of life, including air, water, light, food, and even artistic elements and user experiences. Research shows that individuals working in buildings that meet this standard tend to experience fewer illnesses and improved mental and physical health.”

Internal Spaces: Unlocking Potential and Reducing Burnout through Environment

Ms. Dujdao Watanapakorn, an art movement therapist, founder of Empathy Sauce and SOULSMITH, and an expert in Empathetic Communication noted that the environment directly impacts the psychological safety of workers. Factors such as light, sound, and even the texture of spaces affect human emotions and behaviors. Natural light can reduce stress by 15-20% and stimulate creativity by 10-25%, while environments lacking windows or outside views can increase stress levels by 20-30%. Additionally, air quality and noise levels significantly affect the concentration of individuals residing in those areas.

Moreover, burnout is not solely caused by heavy workloads but also by stress-inducing factors often overlooked, such as spatial discomfort or lack of privacy. A good workspace must foster a sense of safety, promote relaxation, and support effective creativity.

Real Experiences: Results and Global Business Standards

Mr. Thirapan Pimthong, Executive Officer and Vice Senior General Manager of UACJ (Thailand) Co., Ltd., representing tenants of Bhiraj Tower at EmQuartier for over 10 years, shared his experience that while the central business district (CBD) location remains crucial, modern organizations also prioritize sustainability. The atmosphere of the building, communal areas, and facilities conducive to living attract employees to the office more, as they feel they are not just coming to work, enhancing the experience for both employees and business partners.

Prof. Dr. Anjan added, “Investing in the well-being of employees is a vital tool that helps reduce health costs, insurance benefits, and increases work efficiency. In the long run, these will clearly reflect back as returns and business value, which is a trend emerging in many countries worldwide.”

Future Perspectives: Directions for New Office Spaces

All four panelists agreed that in an era where working from anywhere has become the norm, offices must transform into 'destinations' that attract people, with the following directions:

  • Maximum Flexibility (Flexible Workspace): Spaces must be adaptable for various functions, accommodating different work styles, including areas for socializing and connecting services that alleviate daily burdens, so employees feel that coming to the office is more 'valuable' than working from home.
  • Addressing Environmental and ESG Concerns: Buildings must be energy-efficient, reduce carbon emissions, and create environments that promote long-term well-being. Standards like WELL are not just options but are becoming basic expectations for international organizations.
  • Creating Emotional Culture: The future of offices lies not in physicality but in the 'mindset of leaders' in using spaces to communicate values, foster a sense of belonging, and provide psychological safety. Good spaces must make people feel 'wanted' and 'able to be themselves.'
  • Home Away from Home: The seamless integration of work functions and quality of life will be the heart of sustainable modern office design.

Additionally, the event was honored by the presence of Jack Noonan, Senior Vice President and Head of the Asia-Pacific Region of the International WELL Building Institute, who congratulated and officially presented the WELL Certified CORE GOLD certificate to Mr. Pitiphat Buri, CEO of Bhiraj Buri Group, confirming the success in elevating Bhiraj Tower at EmQuartier to international health and wellness standards. This achievement reflects the organization's commitment to developing real estate that prioritizes the quality of life of users in a comprehensive manner, encompassing physical health, mental well-being, and sustainable living.

The forum “Beyond the Space: The WELL-Being Era” thus reflects a significant transition in the real estate industry, moving from merely creating 'spaces' to delivering 'sustainable quality of life' for people in all dimensions.

For those interested in renting space in the building or visiting the location, please contact for details at Tel. 02 261 0261 or visit the website www.bhirajburi.co.th