KICE International Convention and Exhibition Center in Khon Kaen Province, managed by CP Land Public Company Limited, is set to host the BEYOND FOOD EXPO 2024, the second comprehensive exhibition of food, beverages, and technology in the Mekong region. Under the theme “Taste For Tomorrow: Local to Luxury, Local to Global,” this event aims to elevate Thailand's food production industry to a “luxury” level by bringing together food industry experts, both producers and buyers from the Greater Mekong Subregion (GMS), to foster business growth and expand markets globally. The BEYOND FOOD EXPO 2024 will take place from September 19 to 22, 2024, at Halls 1-3 of the KICE International Convention and Exhibition Center in Khon Kaen.

The BEYOND FOOD EXPO 2024 is recognized as the most comprehensive food, beverage, and technology exhibition in the Mekong region, featuring over 150 brands showcasing innovations in food and beverages across all product categories, including related technologies. This four-day event will provide regional entrepreneurs with opportunities to engage and expand their businesses through a variety of activities, such as academic seminars, workshops led by food experts, and many more. Additionally, attendees will have the chance to explore business opportunities, meet buyers from various Southeast Asian countries, and participate in business matching activities to expand their customer base, negotiate deals, and build sustainable business relationships, ultimately stimulating the regional economy.

Another highlight this year is an intensive seminar unlocking the doors to the halal market at the BEYOND FOOD EXPO 2024. This is a golden opportunity for entrepreneurs looking to expand into Middle Eastern countries and those with Muslim populations, featuring three topics designed to deepen your understanding of the halal market as a strategic business advantage:

  1. A seminar on Halal Standards: The Strategic Competitive Advantage and Business Sustainability 2024, presented by the Khon Kaen Islamic Committee.
  2. Halal Standards: The Importance of Producing and Consuming Halal Food, presented by the Thai Muslim Business Association (TMTA).
  3. Islamic Marketing and the Global Market Situation 2024, presented by the Thai Muslim Business Association (TMTA).

Additionally, there will be a special seminar featuring renowned craft beer production experts from Thailand, who will share their experiences and tips on building a brand that is recognized both domestically and internationally.
The BEYOND FOOD EXPO 2024 is ready to serve as a trading platform that connects all stakeholders in the food industry for global market expansion, scheduled for September 19 to 22, 2024, from 10:00 AM to 8:00 PM at Halls 1-3 of the KICE International Convention and Exhibition Center in Khon Kaen.