Under the concept of “Crafted Design. Curated Living. Masterpiece Home.” through the launch of fully furnished homes at the new Show Unit, reflecting the idea of “Crafted to Live. Ready to Own.” and a lifestyle designed for true residents.

Design & Decor, a leader in interior design and decoration from the SB Furniture Group, continues to create designs under the concept of “Crafted Design. Curated Living. Masterpiece Home.” by elevating design to be more than just aesthetics, but a crucial element of a living experience that truly meets real-life needs. With extensive experience in developing show homes in collaboration with leading developers, Design & Decor has showcased its design potential in all dimensions, including beauty, functionality, and a deep understanding of residents' lifestyles, earning recognition from both business partners and a wide customer base. The brand's strength lies in its ability to interpret contemporary living trends and seamlessly integrate them with high-quality products, alongside a team of professional designers capable of creating personalized designs that resonate with clients. Flagship Stores located at CDC, Ratchaphruek, Pattaya, and Phuket serve as key centers for comprehensive design and decoration solutions tailored to specific needs. Building on this expertise, Design & Decor expands its role to create a full living experience through collaboration with Noble Development in the Noble Aqua Riverfront Ratburana project, offering a Ready to Own model and One Stop Design Solutions under the concept of “Crafted to Live. Ready to Own.” to deliver homes that are ready for complete living from day one.

Mr. Pidetch Chawaldit, Executive Director of SB Furniture Group stated, “This collaboration with Noble Development begins with the Noble Aqua Riverfront Ratburana project as our first initiative, with plans to expand to other projects in the future under the concept of ‘Crafted to Live. Ready to Own.’ to deliver an immediate living experience. This concept extends beyond just fully furnished homes; it also reflects an elevation of design services to meet customer lifestyles in every dimension through the One Stop Design Solutions model that manages every step, reducing the hassle of home management, ensuring customers receive a convenient and confident experience. Customers can receive tailored design consultations through the Personal Interior Consultant service, which analyzes individual needs, tastes, and lifestyles to design spaces that truly meet their requirements, all under the care of a professional design team that understands luxury clients well. With comprehensive interior design expertise, we can deliver ready-to-move-in work quickly, adhering to clear quality standards and effectively managed budgets, ensuring customers receive homes that meet their expectations and are ready for confident living from day one.”

Noble Development views this collaboration as a new form of Value Added for the real estate market through the Noble Aqua Riverfront Ratburana project as a starting model for the “Ready to Own” service that meets the needs of modern living by integrating project development with comprehensive interior design to provide a complete Living Experience from the first day of moving in. Ms. Padaporn Moonsart, Deputy Chief Executive Officer of Business Development 3 stated, “This collaboration with Design & Decor allows us to concretely present the Ready to Own concept. Customers do not have to start decorating from scratch but can rely on experts through the Personal Interior service that can design and adjust to fit individual lifestyles perfectly, which helps reduce time and increase confidence in decision-making. At the same time, it creates Value Creation in multiple dimensions, both from the comprehensive service experience and the emotional value that reflects the identity of the residents, reinforcing the selling point of ‘homes ready for immediate living,’ which aligns with the current demands of high-end customers.”

For customers interested in the Noble Aqua Riverfront Ratburana project and Noble's housing projects, they can receive Personal Interior Service from experts at Design & Decor to closely recommend design and decoration approaches that align with individual lifestyles and specific needs. We invite you to experience the real thing at the Flagship Show House Launch on May 9-10, 2023, at the Noble Aqua Riverfront Ratburana, a riverside single house on the Chao Phraya River, which will showcase the first fully designed and decorated model home by Design & Decor, along with special activities that allow customers to explore their own home design ideas under the concept of “Crafted to Live. Ready to Own.”

This collaboration between Design & Decor and Noble Development reflects the direction of residential projects that are clearly moving towards a living experience-centered approach, integrating all aspects of life into the home from day one to meet the specific needs of high-end customers. Schedule a visit to the new show home before anyone else at Line OA @noblerarity.