Central Pattana is clearly executing this strategy through its vision of A Future-Led Ecosystem, with a 5-year investment plan (2026–2030) worth over 110 billion baht to elevate retail into a full-fledged Urban Platform. Over the past 45 years, Central Pattana has developed a total of 142 projects across 23 provinces.

  • 45 shopping centers
  • 16 community malls
  • 11 office buildings
  • 17 hotels
  • 53 residential projects

With traffic of over 510 million visits per year, averaging 1.5 million people daily, and over 70 million tourist visits annually, it is expected that mixed-use projects will increase to 33 by 2030, focusing on sustainable development. This initiative has created jobs and distributed income from upstream to downstream, totaling over 1.5 million positions, while moving towards Net Zero by 2050 as planned.

Mega Urban Transformation by Creating New Economic Districts with Long-Term Economic Value:

  • The Central District connecting Lat Phrao–Phaholyothin aims to establish The Central District as a new Economic Cluster in Bangkok, transforming Central Ladprao alongside the development of The Central Phaholyothin to elevate the entire area into a unified ecosystem, creating significant economic opportunities for Bangkok, covering 96 rai with a total area (GBA) of 770,000 square meters, nearly the size of CentralWorld.
  • Central GR9 Mixed-Use Project – The Future District enhances the potential of the Rama 9 area into a well-established CBD of the future. Central GR9 has been designated as the name of the area, covering 73 rai with a total project area (GBA) of 1.1 million square meters, including Central Rama 9 shopping center and three office buildings: G Tower, R House (formerly Unilever House), and The Ninth Tower. The first phase will transform Central Rama 9 and expand retail space, with a gradual opening scheduled for early 2027.
  • Mega Project 750 rai in Rangsit “City of the Future” will be the largest transformation in northern Bangkok, located on Phaholyothin Road, near the Tollway and Motorway M6 (Bang Pa-In–Korat), and close to the Red Line train (Rangsit–Thammasat). It will be designed as a Future City encompassing Retail + Living + Mobility, with a Super Regional Mall at its core to create jobs for a large population.

Future Retail Ecosystem: A New Retail Model Elevating from “Leasing Space” to “Growth Platform” Connecting All Aspects of Life

  • Retail + Office + Hotel + Residential in a Mega Mixed-Use format
  • Supporting over 20,000 retail partners
  • Expanding into secondary cities and areas around Bangkok to attract new demand

Through 3 Main Strategies:

  • Curate Adjusting Tenant Mix based on Data Behavior to achieve higher conversion rates.
  • Scale Expanding brands to grow in multiple locations, reducing income risk.
  • Tech Utilizing AI + Data Platform to connect customers and businesses in an Omni-channel approach.

The Data Platform serves as the Core Engine enabling Retail to grow predictively, with:

  • Over 23 million members in The 1
  • Connecting brands through The 1 Biz with over 1,400 brands
  • Premium customers spending 35 times more than average

CPN is designing cities with a Human-Centric Urban Design concept aimed at creating “Liveable Cities”:

  • Walkable City to reduce car usage
  • Increasing Green Space and Public Space for quality of life
  • Accommodating Multigeneration Living from first jobbers to large families
  • Connecting major transport systems, including trains and main roads

Sustainability & Growth: Growing sustainably with a balance between economy and environment

  • Net Zero target by 2050
  • Establishing Central Pattana Green Growth to drive ESG initiatives
  • Creating jobs in the ecosystem exceeding 1.5 million positions

Meanwhile, the Office and Hotel sectors remain strong:

  • 11 Grade A office buildings with occupancy over 90%
  • Hotels are set to expand to 17 locations, with Oakwood Central Hat Yai and GO! Hotel rapidly expanding by the end of 2026. This year, five new hotels will open at Central Khon Kaen Campus, Nakhon Sawan, Chiang Rai, Chiang Mai, and Ayutthaya.

In the Residence Business, strength continues for over 10 years: Today, there are over 10,000 Central Citizens, developing a variety of brands including ESCENT, PHYLL, and premium-luxury homes, with plans to expand to 53 projects in 21 provinces by 2026.

In 2026, the PHYLL brand condominium in Khon Kaen, 33 stories high, will open alongside Central Khon Kaen Campus, and PHYLL in Nakhon Pathom will be a Private Residence catering to the wealth segment, building on the success of ESCENT and NIRATI in Nakhon Pathom.

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