Introducing a new definition of living through superior sound and design with Harman Kardon, the renowned American audio brand. Recently, Mr. Kasemsin Kanjanachai Phum, CEO of Mahajak Development Co., Ltd., and Ms. Tiya Kanjanachai Phum, Chief Operating Officer of the Lifestyle & Online Business Group, hosted the event 'Aurora House: Home Of The Future', unveiling new products from Harman Kardon under the concept of 'Aurora House'. This event welcomed music lovers and showcased four new product lines that reflect the brand's distinctive design and unique sound power.

The newly launched products include premium wireless speakers such as the Harman Kardon Aura Studio 5 and Harman Kardon Aura Studio 5 Wi-Fi, which combine beautiful lighting with powerful sound. Next are the iconic design speakers, Harman Kardon Soundsticks 5 and Harman Kardon Soundsticks 5 Wi-Fi, which maintain their timeless transparent aesthetic. Additionally, there is the portable Bluetooth speaker Harman Kardon Luna 2, catering to urban lifestyles, and finally, the Harman Kardon Enchant Series soundbars that elevate home entertainment experiences with full-spectrum sound, light, and color. The event was graced by two famous young actors, Tor-Thanapob Leelatanakachorn and JJ-Kritsanapoom Pibulsongkram, who shared their charm and distinctive lifestyles through Harman Kardon products.

Ms. Tiya Kanjanachai Phum, COO of the Lifestyle & Online Business Group, stated the purpose of the event: 'This launch reflects the identity of Harman Kardon, perfectly blending quality sound with beautiful design. We believe that audio is not just about music; it is an item that reflects style and transforms ordinary days into special moments. The Aurora House: Home of the Future event simulates real usage experiences to show how a good sound system can elevate the atmosphere of life.'

During this launch event, Harman Kardon presented a variety of new products designed to meet the listening and entertainment lifestyle at all times. Starting with the premium wireless speaker group, the Harman Kardon Aura Studio 5 features a unique dome-shaped Bluetooth speaker that integrates a 360-degree Ambient Light system with a new light lens design that creates dynamic light patterns, enhancing the room's atmosphere softly. It enhances the listening experience with a three-directional sound system and Constant Sound Field technology that balances sound throughout the room, supporting streaming via Bluetooth 5.4. Meanwhile, the Harman Kardon Aura Studio 5 Wi-Fi adds flexibility for modern homes with Wi-Fi connectivity, providing clearer and more stable sound quality, supporting popular streaming platforms like AirPlay, Chromecast built-in™, and Spotify Connect, along with Multi-room Audio functionality that allows control of music across multiple areas via the Harman Kardon One app.

Next is the iconic design speaker Harman Kardon Soundsticks 5, which retains its distinctive transparent design with dual satellite speakers and a subwoofer that delivers 2.1 stereo sound with a three-directional speaker system, providing clear, balanced, and dimensional sound. It supports Bluetooth 5.4 and HDMI ARC to enhance sound experiences from TVs, streaming, and gaming. Additionally, it features an Ambient Light system that moves in sync with the music, available in two colors: black and white. The Harman Kardon Soundsticks 5 Wi-Fi enhances streaming capabilities via Wi-Fi for more consistent and stable sound quality, supporting AirPlay, Chromecast built-in™, and Spotify Connect, as well as Multi-room Audio functionality controllable through the Harman Kardon One app.

Next is the portable Bluetooth speaker Harman Kardon Luna 2, designed to be the soundtrack of daily life, moving with every moment. With a sturdy aluminum structure and ergonomic design for easy handling, it delivers clear, balanced sound with AI Sound Boost technology that analyzes and adjusts sound in real-time. It enhances the atmosphere with warm Ambient Light available in six styles, along with AirTouch™ technology that can automatically pair two speakers for stereo sound. It comes with a battery life of up to 12 hours and an IP67 dust and water resistance rating, available in three colors: Classic Black, Warm Sand, and Ice Mint.

Moreover, all three product groups support the Auracast™ system, allowing seamless audio syncing with other Harman Kardon speakers to expand sound dimensions further and giving users the freedom to customize both sound tones and lighting through the Harman Kardon One app.

Another highlight is the Harman Kardon Enchant Series soundbars that elevate the home theater experience, consisting of four models: Enchant 1100, Enchant 900, Enchant Speaker, and Enchant Sub. The Enchant 1100 and Enchant 900 feature Up-firing Height Drivers that create overhead sound dimensions, integrating Dolby Atmos® and Harman Kardon's exclusive MultiBeam™ technology that disperses sound throughout the room without needing additional speakers. It also includes Harman PureVoice technology for clear dialogue, supporting HDMI eARC and Ultra HD 4K pass-through with Dolby Vision™. The Enchant Speaker is a wireless speaker that supports Dolby Atmos® Music for immersive surround sound listening, usable alone or in conjunction with the soundbar. Meanwhile, the Enchant Sub is a compact wireless subwoofer that enhances bass power for a more realistic sound experience.

In addition to showcasing a new product lineup that reflects the identity of Harman Kardon this year, another key element that continuously integrates world-class sound experiences into the lives of people in Thailand is the commitment of the partners behind the brand's transmission to Thailand, namely Mahajak Development Co., Ltd., which is celebrating its 55th anniversary.

Mr. Kasemsin Kanjanachai Phum, CEO of Mahajak Development Co., Ltd., remarked on this 55th anniversary: 'Over the past 55 years, Mahajak has grown alongside people's lives through music and entertainment in many households, from traditional floor-standing audio systems to smart speakers that connect the entire home. What has never changed is our commitment to sourcing the best audio technology for the Thai people. Stepping into the 55th year with the launch of Harman Kardon with four product lines reflects Mahajak's intention to deliver world-class audio experiences that cater to the ever-evolving lifestyle.'

 

Both young actors also shared their music listening styles and favorite artists, along with tips for choosing speakers. Starting with Tor-Thanapob Leelatanakachorn, he revealed: 'I listen to a wide variety of music, with no barriers regarding genres. I can enjoy everything from traditional Thai music to international songs. However, looking back to my high school days, I grew up mainly with rock and metal music, with my favorite artist being Avenged Sevenfold. When choosing speakers, I prioritize sound quality first because, from my experience working in the music industry, I know that equipment significantly impacts the listening experience. Using good equipment elevates the music listening experience. Another equally important factor is design, as nowadays, equipment is not just functional but also part of home decor. I prefer designs that are classic, minimal, and blend well with the home atmosphere.'

Meanwhile, JJ-Kritsanapoom Pibulsongkram shared: 'Actually, I listen to a lot of music, but my favorite genres are Hip-hop and R&B, with my favorite artist being Tyler, The Creator. I appreciate both his rapping style and his production and music-making skills. Since I am someone who pays attention to music details, I place a lot of importance on equipment when listening. Many people might think any speaker will do, but if you listen more deeply, you can perceive the details of the sound and what the artist intends to convey. If the speaker quality is poor, sometimes low or high frequencies may be lost, making the listening experience incomplete. Therefore, when choosing speakers, aside from the brand character that suits me, I also consider sound quality, how well it balances and brings out the details of each frequency, and design. If the speaker can fit into home decor, it enhances the lifestyle even more.'

You can find Harman Kardon today at Mahajak showrooms nationwide, SoundCity stores, Sound Lab stores, the website www.mahajak.com, and authorized dealers throughout Thailand. The products are now available at the following prices: Harman Kardon Aura Studio 5 at 13,900 THB, Harman Kardon Aura Studio 5 Wi-Fi at 15,900 THB, Harman Kardon Soundsticks 5 at 14,900 THB, Harman Kardon Soundsticks 5 Wi-Fi at 16,900 THB, and Harman Kardon Enchant Series starting at 9,900 THB. The Harman Kardon Luna 2 is expected to be available in the second quarter.