Jorakay Corporation Co., Ltd., a leader in construction, repair, and decoration innovations from foundation to roof, has taken a significant step on its steadily growing business path by announcing its roadmap for 2026 under the leadership of Dr. Jirath Sirichalermpong, the new CEO who took office in January. The plan focuses on expanding the construction chemical business and targeting international markets while establishing new standards for the construction materials industry, reinforcing its comprehensive expertise with JORAKAY EXPERT, which encompasses construction management services tailored to meet customer needs. The company understands customer issues and sends professional teams with in-depth knowledge to provide consulting on construction, repair, and decoration using quality products alongside standard services. Additionally, the affiliated company "K-Sera", under the new management of Mr. Chinthorn Atsasanaprasit, is set to penetrate the Thai home decor materials market.

This year, Jorakay Corporation, a Thai construction innovation company, enters its 34th year on a path of strengthening foundations and expanding knowledge to grow alongside the construction industry and Thai society. In 2025, the Thai construction market is valued at approximately 1.5 trillion baht, growing by 6.5% from the previous year. Jorakay achieved a growth target of 4% in 2025 and maintained its position as the number one leader in the cement adhesive and grout market with over 50% market share amidst fierce competition and challenging economic conditions. Jorakay's success stems from offering quality products that understand user needs, care for residents, and are environmentally friendly, such as using Dustless Technology in its cement adhesive, which reduces dust dispersion by up to 80%. Currently, the proportion of product lines that emphasize safety for residents and the environment, certified to international standards (JORAKAY Green Products), accounts for 63% of total sales. Meanwhile, the international market continues to grow, reflecting Jorakay's past success in conducting business with a focus on stable long-term growth.

In January 2026, the company announced the appointment of Dr. Jirath Sirichalermpong as the new CEO. Dr. Jirath is ready to drive long-term strategies to lead Jorakay into a future of stable growth both domestically and internationally under the concept "Build Today, Beyond Tomorrow".

Dr. Jirath Sirichalermpong, CEO of Jorakay Corporation Co., Ltd. stated, "Jorakay is moving into its 34th year with a clear mission, which is to strengthen the foundation that has made us a market leader today. This includes comprehensive knowledge and expertise in the construction industry, a strong partner network that grows alongside us, and insights from users and the Thai market, as well as international markets. We will continue to build on our strengths towards new innovations and services that will elevate people's lives, create new standards for the construction industry, and provide tangible value to society. Today, the construction market faces challenges on all fronts, including changing consumer behaviors and regional competition. Jorakay constantly studies and predicts new trends while presenting comprehensive construction innovations that align with changing demand, yet remain committed to quality in terms of usability, durability, value, and environmental friendliness that meets international standards."

Another significant highlight this year is Jorakay's launch of the JORAKAY EXPERT TEAM, a comprehensive construction management service from foundation to roof, provided by a team of construction material engineers trained to standards, with over 100 professionals available to consult and support contractors, business partners, and homeowners. This initiative draws on over 3 decades of construction knowledge, leveraging expertise in 6 dimensions to create services for partners and customers, including: 1. PRODUCT as experts in research and development of nationally and internationally certified products, continuously setting standards for the construction industry; 2. INNOVATION where Jorakay excels in integrating technology to enhance products for creating value and positive impact on society, such as the world-class “Microban” technology to inhibit black mold, Dustless Technology cement adhesive that reduces dust dispersion by up to 80%, and JORAKAY Road Fix Express, a ready-mixed concrete for repairing thin concrete surfaces that sets quickly, allowing for reopening within 6 hours; 3. INTERNATIONAL as a leader in construction innovation successfully expanding its business into international markets; 4. CHANNEL expertise in diverse product distribution channels that meet customer needs, including modern trade, JORAKAY SHOP, and online channels; 5. ACADEMY a training and skill testing center, Jorakay Academy (JORAKAY Academy Training Center), transmitting expertise to enhance the capabilities of personnel in the construction industry; and 6. CONTACT CENTER where Jorakay prioritizes listening to customer feedback through all contact channels to improve and develop new services that continuously facilitate customers, ensuring construction work is complete, accurate, and meets standards. For large projects, Jorakay has an engineering support team before and after sales.

Reinforcing the model of JORAKAY SHOP, which offers a complete range of quality products in one place, covering over 1,200 Jorakay product dealer stores nationwide, to emphasize its position as a One-stop Solution for customer care, ensuring quick, convenient, and valuable product delivery, along with precise after-sales consulting services. Customers can order all Jorakay products through JORAKAY SHOP without a minimum order value, with the option to choose pickup points as desired. Special promotions allow customers to submit receipts from stores into the JORAKAY FAMILY system to accumulate points for rewards according to the company's specified conditions. Customers can also contact for services and orders directly through Contact Center 02-720-1112 and Line Official “JORAKAY FAMILY” for systematic service and status tracking. This marks the first time that a true construction innovation delivers comprehensive expertise from foundation to roof directly to customers.

“In 2026, Jorakay aims to aggressively pursue the construction chemical business as a core strategy, along with launching new campaigns and products covering key product groups, such as flooring innovations and cement adhesive campaigns to strengthen its product portfolio across all construction sectors, while continuing to expand into international markets, which is another key factor driving our growth. As a leader in safe and environmentally friendly construction innovations in Asia (JORAKAY EXPERT in Green Construction Solutions), we aim to create sustainable construction standards while expanding opportunities and collaborations in the ASEAN region. In 2026, we aim to expand our market coverage throughout the ASEAN region while continuously increasing our international market share through local partnership strategies and offering quality products that align with the needs of each market,” Dr. Jirath Sirichalermpong added.

Mr. Pongpan Prateepmanowong, Executive Director of Jorakay Vietnam Co., Ltd., stated, “Vietnam remains a high-potential market that we prioritize. Data shows that the construction market in Vietnam is valued at approximately 80 billion US dollars, with an average growth forecast of 7%-8% per year. Jorakay has been operating in Vietnam through Jorakay Vietnam Co., Ltd., with an office in Ho Chi Minh City, southern Vietnam, since 2023, continuously elevating labor standards by offering quality products that meet construction needs while supporting the creation of a partner network and reinforcing expertise through the JORAKAY Tiler X tile-laying competition. This year, Jorakay Vietnam will expand its office to Hanoi, northern Vietnam, to accommodate market growth.”

"K-Sera" A New Step for Home Decor Materials Under New Management

One of the key highlights in Jorakay's business roadmap for 2026 is the announcement of a new chapter for K-Sera Co., Ltd., a subsidiary of Jorakay Corporation that drives the tile equipment and decoration materials business. In January, K-Sera welcomed Mr. Chinthorn Atsasanaprasit as the new Managing Director, a new generation executive ready to lead K-Sera into the forefront of the Thai home decor materials market with a vision of seamlessly integrating design and function to meet the needs of modern consumers who seek more than just construction materials. Recently, K-Sera has begun selling products under the brand JORAKAY Easy, a new brand that revolutionizes home-related tasks, offering repair, decoration, and cleaning products that cater to modern homeowners who enjoy learning about home repairs and prefer to do it themselves. This reflects a growing trend where home maintenance and repairs have become hobbies for many young people, leading to a product lineup designed for ease of use, understanding beginners, and providing detailed usage instructions.

Mr. Chinthorn Atsasanaprasit, Managing Director of K-Sera Co., Ltd. stated, "The home decor materials market today is no longer just about quality. Modern consumers seek products that meet both functional use and design that reflects their identity. K-Sera aims to position the brand to harmoniously blend design and function, transitioning from a home decor materials brand to a lifestyle brand that truly becomes part of consumers' lives. One of the highlights we are proud of is the launch of JORAKAY Easy, a brand designed for new homeowners who enjoy taking care of and repairing their homes themselves, with a product lineup that understands beginners, is practical, and easily accessible through online sales channels such as Shopee, Lazada, and TikTok Shop. K-Sera is committed to becoming the Top of Mind in the Thai home decor materials segment, aiming for a growth rate of 10% by 2026.

In addition to business growth, Jorakay also measures success by the positive impact on people, society, and the environment under the policies Life Beyond, Opportunity Beyond and Sustainability Beyond. In terms of human resource development, Jorakay fosters a corporate culture that continuously opens opportunities and develops skills while sharing knowledge externally through the Academy Skill Standard Testing Center, which collaborates with the Department of Skill Development, having upskilled over 30,000 workers in the construction industry and expanding knowledge sharing at the regional level through JORAKAY Tiler X, the first regional tile-laying competition platform in Southeast Asia. In terms of sustainability, Jorakay has reduced greenhouse gas emissions by over 31 million kgCO2e, reduced dust by over 5 million kilograms, and reduced waste by over 280,000 kilograms through the installation of solar panels in factories, the development of Green Products, which currently account for 63% of total sales, and numerous social projects, such as the JORAKAY Junior Badminton Championship, which has supported Thai youth for over 12 years, and the JORAKAY Green Earth tree-planting project that increases green space for the world, aligning with the goal of achieving Net Zero by 2050.

For over 3 decades, Jorakay Corporation has proven that a Thai brand can compete in the global market with innovation and quality. Today, under a new management team, Jorakay continues with a steadfast mission to maintain its leadership in the Thai market, expand into regional markets, enhance services with JORAKAY EXPERT, and build a lifestyle brand through K-Sera to drive business and deliver a livable and sustainable society for future generations under the concept "Build Today, Beyond Tomorrow".