SEACON Infinite Progress - Endless Advancement, the leading home construction company in Thailand, announces its aggressive business plan for 2026 under a concept that reflects continuous development in construction quality, service, and customer experience, aiming to elevate the standards of the Thai home construction industry.

Overview of the Home Construction Market in 2025

• Total market value: 190.134 billion baht
• Bangkok and surrounding areas: 43.731 billion baht
• Upcountry: 146.403 billion baht

These figures reflect the potential of the regional market, which is growing alongside infrastructure expansion and industrial investment.

Performance and Goals

• Booking value for 2025: 1.2 billion baht
• Booking target for 2026: 1.4 billion baht

Main strategy: Customer-Centric approach alongside the launch of new house designs and regional market expansion.

Booking Structure for 2025

  1. Medium-sized family homes: 4.6–7.9 million baht
    Area: 200–350 sq.m. (highest proportion)

  2. Large family homes: 8.0 million baht and above

  3. Small family homes: 1.65–4.50 million baht

Sales Channels
• Offline: 78%
• Online: 22%

This reflects consumer behavior that seeks in-depth information and assurance before making significant asset investments.

Customer-Centric Strategy SEACON aims to decode customer behavior in depth, covering:

• Groups that research detailed information before making decisions
• Groups that prioritize safety and budget
• Groups that want 3D simulations and model homes
• Groups looking for homes suitable for the elderly, energy-efficient homes, and Smart Homes

This concept connects with Customer Experience Management (CXM), taking care of customers throughout their journey while providing real-time updates on progress.

Highlights for 2026: FLOW Series FLOW – The Perfect Flow, homes designed for life's growth.

• Air & Function Flow
Seamlessly connects spaces, allowing natural light and air.

• Growth Flow
The ground floor is designed to accommodate future functional adjustments, supporting family changes.

It also addresses changing environmental conditions, including flood risk management.

Market Expansion to EEC SEACON plans to open a home construction center in Chonburi, covering Chachoengsao, Rayong, Chanthaburi, and Trat, pushing into the market through online channels, local media, and awareness-building activities in the area, while also expanding the semi-finished structural business (columns and beams).

Financial Partnerships Collaborating with leading financial institutions including Bangkok Bank, Kasikorn Bank, Krungsri Bank, Siam Commercial Bank, Krung Thai Bank, Government Savings Bank, GHB, and UOB, preparing to participate in the Home Construction Focus 2026 event from March 18-22, 2026, at Hall 6, Impact Muang Thong Thani.

Long-term Goals SEACON aims to develop the organization alongside construction quality and service, creating homes that grow with family life and sustainably elevating the standards of the Thai home construction business.