Central Pattana Public Company Limited, Thailand's leading sustainable real estate developer, which develops and manages shopping centers, residential properties, hotels, and office buildings across the country, has partnered with Ascott Limited, a global leader in hospitality and hotel services under CapitaLand Investment (CLI), to announce the development of Oakwood Central Hat Yai. This marks the first introduction of the Oakwood brand in Hat Yai, reflecting the city's potential as a key economic hub in the South and reinforcing the elevation of accommodation and service standards. The hotel is strategically located, directly connected to Central Hat Yai shopping center, a major lifestyle hub and landmark of the city, just a 20-minute drive from Hat Yai International Airport, perfectly catering to both leisure and urban living. It is set to open in Q4 2026.

Bringing the Oakwood Brand to the Heart of Hat Yai

Oakwood Central Hat Yai embodies the distinctive identity of the Oakwood brand, offering accommodations that cater to every lifestyle, providing the comfort of home combined with superior hotel services. The hotel is meticulously designed to meet the increasing demand for cross-border travel from neighboring countries, accommodating everyone from business travelers to long-term residents.

The hotel will feature a total of 182 rooms, ranging from deluxe rooms to spacious suites, with options that include fully equipped kitchens. Additionally, the hotel will offer comprehensive facilities such as a restaurant, bar, rooftop swimming pool, banquet and meeting rooms, fitness center, kids' club, and self-service laundry, covering all needs for both work and leisure.

Ms. Naparat Sriwanwittaya, Chief Financial Officer and Managing Director of the Finance and Accounting Group and the Hotel and Office Business Group at Central Pattana Public Company Limited, stated, "This collaboration with Ascott reflects Central Pattana's strategy to expand its hotel business in high-potential economic cities. Hat Yai is a commercial and tourism hub and plays a crucial role in connecting Thailand and Malaysia. The development of 'Oakwood Central Hat Yai' will further enhance the mixed-use project under the Retail-Led Mixed-Use Development model, raising urban development standards and creating long-term sustainable value with the concept of 'The Ecosystem for All.'"

Ms. Karling Wong, Chief Strategy Officer and Managing Director for Southeast Asia at Ascott, remarked, "The partnership between Ascott and Central Pattana reinforces our shared mission to elevate and develop quality projects ready for the future across Thailand. For Oakwood Central Hat Yai, we are combining Ascott's international service expertise with Central Pattana's leadership in mixed-use developments to set a new standard of service in one of the most vibrant cities in the South. This collaboration reflects our confidence in Hat Yai's long-term potential and underscores Ascott's strategy to grow alongside strong partners who share a vision for sustainable development and a focus on experience."

Mr. Phumi Jirathiwat, Head of Hotel Business at Central Pattana Public Company Limited, stated, "Hat Yai is a city with year-round demand for both business and tourism. Introducing the Oakwood brand, known for its Flex-Hybrid model, meets the diverse needs of travelers in a project directly connected to Central Hat Yai shopping center, allowing us to create a comprehensive experience in one location for relaxation, work, meetings, and living. Our collaboration with Ascott will help elevate the new standard of leisure in Hat Yai and drive the city’s quality growth in the long term."

Mr. Kanit Saengmukda, General Manager for Thailand and Laos at Ascott, stated, "Hat Yai continues to grow for both Thai and international tourists, especially from Malaysia. The launch of Oakwood Central Hat Yai reflects our confidence in the long-term potential of Hat Yai and demonstrates our commitment to providing diverse and quality service experiences across strategic destinations in Thailand. Currently, Ascott's portfolio in Thailand and Laos has expanded to 32 projects, both operational and under development. Our partnership with Central Pattana will enable us to offer accommodations that not only enhance guest experiences but also play a vital role in driving the growth of the tourism industry and the economy of Hat Yai."

The launch of Oakwood Central Hat Yai marks a significant milestone for the arrival of the first international brand in Hat Yai, setting a new standard for the hotel business in Southern Thailand. At the same time, this project is a key goal for Central Pattana in developing mixed-use projects that create sustainable value for the city, its people, and the economy, while offering an elevated living experience in the heart of Hat Yai in Q4 2026.

Oakwood Central Hat Yai is located at Kanjanavanit Road, Hat Yai District, Songkhla Province 90110. For more information about Oakwood Central Hat Yai, please visit DiscoverASR.com.