• From Pioneer to Redefining the Norm: Sansiri reaffirms its position as the first leader to launch a Home Service Application in Thailand, creating a new definition that encompasses daily life from home to everyday activities, catering to the new consumer trend seeking seamless convenience.
  • Enhancing Resident Experience: Transforming into the ‘Kuhu’ Lifestyle & Living Platform, acting as a lifelong companion, offering superior benefits through four main pillars.
  • Expanding to a Larger Ecosystem: Supporting residents from all projects, aiming for a 100% increase in downloads within this year.

Sansiri Public Company Limited, a leading real estate company in Thailand, is creating a new phenomenon by elevating the Sansiri Home App to the new brand ‘Kuhu’ Comprehensive Lifestyle & Living Platform, serving as a companion in every aspect of life, from home to daily living, including family, work, and leisure. The company remains committed to its residents as the core of its development while strengthening its customer base by expanding service coverage to include residents managed by Plus Property, welcoming residents and homeowners from all projects, not limited to Sansiri projects, with a target of 100% increase in downloads within this year.

Mr. Kwin Manomaiudom, Assistant Managing Director of Information Technology at Sansiri Public Company Limited stated, “Consumer behavior is now fully transitioning into the ‘Digital-First Living’ era, where consumers are not just looking for housing but an ecosystem that meets their lifestyle and community needs, especially in the consumer goods and services segment that is easily accessible at their fingertips. This segment has the potential to grow by 5-10 times in the future. Additionally, we find that current users have more complex needs and require a One-Stop Service platform. The original Sansiri Home App already has a strong foundation, taking care of over 600 projects, with over 150,000 active users, generating transaction values exceeding 1 billion baht annually, managing over 3 million parcels through the app, and an active chat system with an average of 10,000 messages exchanged daily. This app development aims to strengthen the customer base in the ecosystem beyond just Sansiri families but also includes residents managed by Plus Property and all homeowners. We aim for a growth of over 100% in downloads within this year.”

‘Kuhu’ is an application that serves as a lifelong companion, a One-Stop Service addressing home, family, work, and lifestyle needs through four main pillars: Living Solution provides solutions for living and daily life management, making home and living matters easy, from home maintenance, repair requests, managing home data, expenses, and essential services in daily life. The Sansiri Home Care Pro service offers products and additional services by professional technicians and expert partners at special prices, and in the future, users will also be able to use home construction services from Crafted by Sansiri. All important matters are consolidated in one place for a more systematic and convenient living experience.Connectivity connects various aspects of life, whether at home, work, school, shopping centers, or activity spaces, while opening the platform for partners and small businesses to present services and products, creating a comprehensive living ecosystem.Life & Family Well-being takes care of every relationship with care, emphasizing pets as important family members, preparing services that cater to the elderly, and creating family bonding activities to ensure everyone and every life in the home is happy and secure together. Lastly, Everyday Companion is a companion throughout life, supporting users daily, not just an app for occasional use but a continuous partner that adapts and grows alongside users through various life stages.

“The heart of Kuhu is an app that works behind the scenes to make everyone's life more convenient. The transformation into Kuhu is not just a name change but a response to clear statistics showing that over 90% of Thais are familiar with mobile transactions and are looking for a platform that understands them and provides everything in one place. This is the key to transitioning from merely being a housing developer to genuinely co-designing lifestyles. Furthermore, it can create recurring revenue through a strong user base, as Sansiri does not aim to be just a housing app but to create a Living Marketplace that gathers leading partners in the ecosystem on a single platform to generate revenue through transaction fees from partners and businesses. Sansiri plans to use AI and Machine Learning to analyze in-depth data to create a hyper-personalized marketing model that can present products, services, or privileges more accurately in the future,” Mr. Kwin stated.

For existing users of the Sansiri Home App, the system will automatically update to ‘Kuhu’ (no need to download again). New users looking for a personal assistant in life can download it today on both iOS and Android systems and experience elevated living with "Kuhu" at https://siri.ly/Qqn0kd2.